Sat.Oct 02, 2021 - Fri.Oct 08, 2021

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area.

2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.

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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

Digital marketers must contend with an all-new, promising marketing platform being released every few months.

How to Embrace and Model Self-Care

Biznology

This week’s collection reflects on the importance of recognizing and attending to a key aspect of self-care: our mental health. This seems obvious, important and necessary.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

75% of Marketers Believe Their Pandemic Strategies Were Effective

KoMarketing Associates

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic.

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How to Pick Blog Categories and Content Themes

Marketing Insider Group

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories.

Choosing the Right Collaboration Tools

Biznology

In Part 1 of this series on collaboration, we discussed the history and evolution of collaboration. Now let’s turn to how to choose the right tools so that you can collaborate effectively.

Tools 104

Why every marketing strategy should be a Learning Strategy

Velocity Partners

Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let's fix that

Untangling self-worth from audience size

ConvertKit

Aileen greets me across a Zoom screen in an oversized lavender sweatshirt that says “Artist of Life.” The lower half of her hair matches her sweatshirt, and her 6-month-old puppy Togi tries to tug on both throughout our interview.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Raising the Emotional Intelligence of Your Sales Teams Results in Higher Revenue Growth

xiQ

B2B sales and marketing requires individualized interactions with every single person in the decision making cycle. It is humanly not possible to analyze all the signals and data points that influence the buyer’s decision.

B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!”

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Out of Ideas? 10+ Tools to Spark Content Creation

Content Marketing Institute

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute. Company News

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Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier

Litmus

Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? Litmus Live , THE conference for email marketers! Get ready for the livestream this year on October 26th-27th—and learn from pros like Veronica Best. Veronica Best. VP of Product at Dyspatch.

Email 90

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge.

5 Quick SEO Tips You Can Implement Today

Benchmark Email

SEO is a technical endeavor, making it seem pretty intimidating, but it doesn’t have to be. It’s also often considered a long-term strategy, one that you don’t see results from immediately.

These 4 Analytics Oversights Mess With Your Content Performance Plan

Content Marketing Institute

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective.

Inclusivity and Algorithmic Bias: Is Ethical Technology Possible? | Acrolinx

Kiana Minkie

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all

Ethics 130

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Why Podcasts Should Be Part of Your B2B Content Marketing

Launch Marketing

Podcasts haven’t always been popular. They were initially referred to as “audio blogs” until 2004 when the term “podcast” was coined. Podcasting emerged in the early 2000s as a niche content format for people who talked about hobbies or who were interested in new technologies.

Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. But, alas, it’s a bit more complicated. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure.

Use Internal Links to Get a Better Reception from Search Engines and Readers

Content Marketing Institute

Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution.

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal. News SEO

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Josh Gryniewicz on Crafting Narrative Strategies

Carla Johnson

October 5, 2021 On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become memorable goes down the drain.

How to Write Engaging Website Copy That Converts

Scoop.it

Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works. . Moreover, not everyone can write a website copy that drives conversions.

Drop Great Anchor Text To Keep Your SEO Strategy Afloat

Content Marketing Institute

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers).

10 of the Worst SEO Mistakes Even the Experts Make via @sejournal, @krisjonescom

Search Engine Journal

Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO. The post 10 of the Worst SEO Mistakes Even the Experts Make appeared first on Search Engine Journal.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.