Sat.Aug 25, 2018 - Fri.Aug 31, 2018

If You Work for a Company that Doesn’t Believe in Marketing, Resign

Pointclear

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” He means create a product that solves a need, and where profit is the result.

3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

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How CMOs Can Leverage Video Marketing

Oracle

In the mid 2000s, the emergence of online video transformed how marketers reached their target audience. In a time where both video production technology and video streaming technology were rapidly evolving, corporations and their CMOs had to quickly adapt their understanding and approach to video marketing. Gone are the days of creating one big television commercial a year and running it on broadcast, only to do it again the next year.

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How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

Influitive

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why CMOs Should Care About Psychology

Marketing Insider Group

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]. The post Why CMOs Should Care About Psychology appeared first on Marketing Insider Group. Marketing Strategy

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Top 5 Reasons to Attend a Modern Marketing Express Near You

Oracle

By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud. Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. These FREE half-day events kick off in Toronto September 12, highlighting the latest best practices and innovative breakthroughs around Oracle Eloqua and Oracle Responsys.

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5 Tips to Get Your Content Shared More Often

Act-On

Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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How to Create an Effective Content Marketing Strategy

Marketing Insider Group

Build a plan. Create your content. Publish, measure, refine, repeat. Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, educational lineup of […]. The post How to Create an Effective Content Marketing Strategy appeared first on Marketing Insider Group.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential. SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all. Among those who do, 77 percent claim they are utilizing email marketing to drive visits and sales to their websites. That being said, many of these marketing efforts still fall short.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Oracle

Dear marketer, let me ask you a simple question: Which CTA would compel you to click? I’m sure you said you’d click on the right side of the page, just like we would. If so, why does your webpage still look like the image on the left? Nearly 74 percent of online consumers get frustrated with websites when the content (e.g., offers, ads, promotions) has nothing to do with their interests.

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Act-On

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing

10 Simple Tricks to Accelerate Your Sales Pipeline

Marketing Insider Group

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […]. The post 10 Simple Tricks to Accelerate Your Sales Pipeline appeared first on Marketing Insider Group. Sales Alignment

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Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

‘Tis the Season for Holiday Planning (Now!)

Oracle

Kenna Hilburn, Director of Account Development, Liveclicker. ?? It’s beginning to look a lot like … September. ??. Which means your holiday planning is in full swing! Instead of writing an article with vague ideas that only add to your growing to-do list, we decided to give four specific tactics you can execute NOW to better position your programs for a successful holiday season and Q4. Tip #1: Test, Test, Test The first item on your holiday prep list should be to A/B test.

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How to Generate Revenue with Your Interactive Content

RockContent

HubSpot reports that the less companies know about their KPIs, the less likely they are to meet their revenue goals. Seventy four percent of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. That’s an alarming statistic—and one that can be combated with the adoption of interactive content.

4 Steps to Scaled Agile Marketing

Marketing Insider Group

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators […]. The post 4 Steps to Scaled Agile Marketing appeared first on Marketing Insider Group. Agile Marketing

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent).

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why your content alignment is hurting your results

Avitage

The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.” ” Buying and selling stages are a rather obtuse concept.

What is user intent?

Biznology

I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own. According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey

Marketing Insider Group

Guest post by Mark Nardone, PAN Communications “We would like to believe we’re logical creatures. But it turns out we’re not. It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

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How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

bizible

How do you track where a deal originates? It’s a perennial challenge for marketers, and one that is not easily solved. Relying on one field, or even a set of fields, to associate where a deal came from does not capture the whole story. What about all the interactions that weren’t first or last touch? Often times those are the ones that lead the prospect to the moment of accepting a meeting or signing a contract.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

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5 Cheaper Marketing Tips to Help Grow Your Small Business

Kabbage

When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, … Read More. The post 5 Cheaper Marketing Tips to Help Grow Your Small Business appeared first on Grow With Kabbage. Marketing Featured Mobile Featured

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group. Content Marketing

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last. It might be first in the table of contents, […]. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing tools B2B marketing plan

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.