Sat.Aug 25, 2018 - Fri.Aug 31, 2018

If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.”

Work 181

3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

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Why CMOs Should Care About Psychology

Marketing Insider Group

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads?

Ads 263

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

Influitive

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How CMOs Can Leverage Video Marketing

Modern Marketing

In the mid 2000s, the emergence of online video transformed how marketers reached their target audience.

Video 269

More Trending

How to Create an Effective Content Marketing Strategy

Marketing Insider Group

Build a plan. Create your content. Publish, measure, refine, repeat. Seems straightforward enough. But this is the bare bones of content marketing.

5 Tips to Get Your Content Shared More Often

Act-On

Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

Tips 188

Why Reviews are Beginning to Matter for B2B Businesses

Webbiquity

Guest post by Jaren Nichols. New business owners know that a review has the potential to make or break their business.

Review 186

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential. SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all.

Report 238

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey

Marketing Insider Group

Guest post by Mark Nardone, PAN Communications “We would like to believe we’re logical creatures. But it turns out we’re not. It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital.

CMO 216

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Act-On

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing

What is user intent?

Biznology

I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own.

Intent 153

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news.

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

bizible

How do you track where a deal originates? It’s a perennial challenge for marketers, and one that is not easily solved. Relying on one field, or even a set of fields, to associate where a deal came from does not capture the whole story. What about all the interactions that weren’t first or last touch?

5 Cheaper Marketing Tips to Help Grow Your Small Business

Kabbage

When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, … Read More. The post 5 Cheaper Marketing Tips to Help Grow Your Small Business appeared first on Grow With Kabbage. Marketing Featured Mobile Featured

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Digital Marketing Requires Mastery of Multiple Skills

Marketing Insider Group

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it.

Banner 184

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last.

Plan 141

Using video for “buyer enablement”

Biznology

Video 138

Top 5 Reasons to Attend a Modern Marketing Express Near You

Modern Marketing

By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud. Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership.

Eloqua 195

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

10 Simple Tricks to Accelerate Your Sales Pipeline

Marketing Insider Group

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […].

Sales 161

Make the Short List…Or Die Trying

Marketing Craftmanship

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises.

List 130

Drip Email (alone) is Not a Strategy. Personalization Matters.

Act-On

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue. Demand & Lead Generation Lead Generation Lead Nurturing

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Modern Marketing

Dear marketer, let me ask you a simple question: Which CTA would compel you to click? I’m sure you said you’d click on the right side of the page, just like we would. If so, why does your webpage still look like the image on the left?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!