Sat.Dec 26, 2020 - Fri.Jan 01, 2021

The Data You Need & 4 Ways to Use It


Do you read every banner ad you see or every email you receive? Of course not, no one does. Email Intelligence

The Marketing Revenue Accountability Roadmap

Ledger Bennett

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability.

SQO 52

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle


When you automate the customer lifecycle, you save time, energy, and money while also driving greater client satisfaction. More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices.

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

CRM Vs Email Marketing: Which Is More Suitable For My Business?


Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

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More Trending

Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

Seven Ways to Promote Your Local Business Outdoors


Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings.

The best 34 SEO add-ons and extensions to increase your traffic


Looking for a list of free SEO extensions for Chrome that will help you work faster and easier? Then you’ve found exactly what you need. The extensions in this list were not randomly selected.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Beating Yourself Up Makes You Fail


We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully.

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Is Sales Sabotaging Your B2B Marketing Efforts?

BOP Design

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue.

Sales 94

A Poem for the New Year

Heinz Marketing

By Sheena McKinney , Executive Assistant to President Matt Heinz at Heinz Marketing. As the year comes to an end, it’s only fitting we stop to reflect. On the good, the bad and even the ugly we’d much rather deflect. They say it’s amazing what a difference a year can make.

International SEO: Conquer Google From All Over The World With Your Website


Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right?

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Episode #42: EE Voice Clip – How can I Create the Best Videos with My iPhone?


EE Goes In-House: Smartphone Filming Tips From Our Producer. If you’re like most people, you have a high-tech video camera right at your fingertips ? and you’re not making the most of it. Why let that potential go to waste?

Video 113

5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

Our Services. See Our Work. Who We Are. Resources. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement.

Happy Holidays from Webbiquity


Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January.

The Secret Fears of the Modern-Day CEO


Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

You Should Be Writing Every Day.


You Should Be Writing Every Day. Here’s Why (and How to Do It) Take the struggle out of it. Have your supplies at the ready. Have a doc or email always open. Have Post-Its or sticky note apps, brain dump Google Docs, a journal, a notepad–always around.

Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself.

Your Top 5 Email Resources of the Year (2020)


It’s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs.

How to Get Google to Index Your Site (Faster)


If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Customer onboarding for digital products: The what, why, and how


Jump ahead. What is onboarding, and why is it so important? 7 tips on how to create a great onboarding experience for digital products + examples. Step by step guide: How to leverage email in customer onboarding for digital products.

How to Recognize and Respond to Buying Signals (and Close More Deals!)


You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

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A Brief History of the Internet

Table of Contents. + How did the internet become the standard for daily life? 1965 – The term “hypertext” is coined. 1969 – The U.S. military launches ARPAnet. 1969 — UNIX. 1971 – Local and network-wide email. Email has evolved by leaps and bounds. 1971 – Project Gutenberg & the e-book.

How to Use Google Trends for Keyword Research


Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.