TowerData

DECEMBER 29, 2020

Do you read every banner ad you see or every email you receive? Of course not, no one does. Email Intelligence

Banner Ads 52

Banner Ads Banner Course Ads 52

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability.

SQO 52

SQO MQL Forecast Permission 52

Televerde

DECEMBER 29, 2020

When you automate the customer lifecycle, you save time, energy, and money while also driving greater client satisfaction. More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices.

Customer 65

Customer Automation Lead Scoring Ecommerce 65

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.

Trends 262

Trends Business Gartner Loyalty 262

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

CRM 195

CRM Email Business Cross-Sell 195

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Survey 169

Survey Forrester Analytics Search Engine 169

Marketing Insider Group

DECEMBER 28, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

Autoresponder 211

Autoresponder Business Automation Transparency 211

Webbiquity

DECEMBER 31, 2020

Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings.

Promotion 176

Promotion POS Business Gartner 176

RockContent

DECEMBER 29, 2020

Looking for a list of free SEO extensions for Chrome that will help you work faster and easier? Then you’ve found exactly what you need. The extensions in this list were not randomly selected.

Traffic 151

Traffic SEO Best Search Engine 151

Advertisement

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Biznology

DECEMBER 30, 2020

We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully.

Ethics 121

Ethics Work Release Rules 121

BOP Design

DECEMBER 31, 2020

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue.

Sales 94

Sales B2B Proposal Prospect 94

Heinz Marketing

DECEMBER 31, 2020

By Sheena McKinney , Executive Assistant to President Matt Heinz at Heinz Marketing. As the year comes to an end, it’s only fitting we stop to reflect. On the good, the bad and even the ugly we’d much rather deflect. They say it’s amazing what a difference a year can make.

Intent 90

Intent Test Words Positioning 90

RockContent

DECEMBER 28, 2020

Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right?

SEO 151

SEO Websites Google Domain 151

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Biznology

DECEMBER 29, 2020

EE Goes In-House: Smartphone Filming Tips From Our Producer. If you’re like most people, you have a high-tech video camera right at your fingertips ? and you’re not making the most of it. Why let that potential go to waste?

Video 113

Video Class Best Consulting 113

The Marketing Blender

DECEMBER 28, 2020

Our Services. See Our Work. Who We Are. Resources. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement.

Trends 91

Trends Autoresponder Communities CTR 91

Webbiquity

DECEMBER 29, 2020

Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January.

Event Marketing 130

Event Marketing Small Business ROI SEO 130

Oktopost

DECEMBER 30, 2020

Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears.

Transparency 86

Transparency B2B Linkedin Channel 86

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Biznology

DECEMBER 28, 2020

You Should Be Writing Every Day. Here’s Why (and How to Do It) Take the struggle out of it. Have your supplies at the ready. Have a doc or email always open. Have Post-Its or sticky note apps, brain dump Google Docs, a journal, a notepad–always around.

Writing 113

Writing Paper Build Consulting 113

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself.

Blogger 85

Blogger Business Blogging Business Podcast 85

Litmus

DECEMBER 29, 2020

It’s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs.

Resources 79

Resources Email Newsletter Template 79

SEMrush

DECEMBER 28, 2020

If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important.

Sites 113

Sites Search Engine Google Search 113

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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

ConvertKit

DECEMBER 27, 2020

Jump ahead. What is onboarding, and why is it so important? 7 tips on how to create a great onboarding experience for digital products + examples. Step by step guide: How to leverage email in customer onboarding for digital products.

Terms and Conditions 78

Terms and Conditions Product Trigger Customer 78

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

Buy 76

Buy Zoominfo MQL Purchase Intent 76

seo.co

DECEMBER 29, 2020

Table of Contents. + How did the internet become the standard for daily life? 1965 – The term “hypertext” is coined. 1969 – The U.S. military launches ARPAnet. 1969 — UNIX. 1971 – Local and network-wide email. Email has evolved by leaps and bounds. 1971 – Project Gutenberg & the e-book.

Internet 74

Internet Skype Domain Copyright 74

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

Keyword 106

Keyword Aggregator Research Storytelling 106

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer