Sat.Dec 26, 2020 - Fri.Jan 01, 2021

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The Data You Need & 4 Ways to Use It

TowerData

Do you read every banner ad you see or every email you receive? Of course not, no one does.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. The very notion of marketing owning a revenue number is one surely destined to be another ubiquitous statement often mouthed yet rarely achieved across the zeitgeist; but it’s up to forward-thinking revenue marketing leaders to go beyond evangelism and move their teams toward the business-end of this Pare

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

When you automate the customer lifecycle, you save time, energy, and money while also driving greater client satisfaction. More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. Research reveals a dramatic increase in the recent adoption of automation technologies.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.

Planning 363
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well.

Promotion 253
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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. 81% of small businesses depend on email marketing as their main customer acquisition channel.

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Beating Yourself Up Makes You Fail

Biznology

We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully. And try to be “good,” as in you must try to be moral. But what if there’s a completely different way to stop a bad habit?

Rules 194
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Happy Holidays from Webbiquity

Webbiquity

Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. 1. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January. Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. 2.

Software 130
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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot.

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Best Construction Management Software

The Daily Egg

Job sites are hectic places with dozens of people working on different things, people trying to communicate over loud noises, and heavy machinery moving around. To make matters worse, you can’t control the weather or predict when someone’s going to miss a few days of work. Without the right level of oversight and project visibility, […]. The post Best Construction Management Software appeared first on The Daily Egg.

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You Should Be Writing Every Day.

Biznology

You Should Be Writing Every Day. Here’s Why (and How to Do It) Take the struggle out of it. 1. Have your supplies at the ready. Have a doc or email always open. Have Post-Its or sticky note apps, brain dump Google Docs, a journal, a notepad–always around. If you have your tools…you can take 5 seconds to jot a thought down. Don’t assume you’ll get back to it later.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Search Engine Journal

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.

Content 142
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How to Get Google to Index Your Site (Faster)

SEMrush

If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.

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Best Data Loss Prevention Software

The Daily Egg

What do you do to take care of your health? Perhaps you drink lots of water, exercise regularly, and avoid McDonald’s. But as a business owner, what initiatives have you taken to protect your business health? Are you safeguarding data? Are your passwords strong? Does your company have data loss prevention software? Considering that 77% […]. The post Best Data Loss Prevention Software appeared first on The Daily Egg.

Software 138
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Episode #42: EE Voice Clip – How can I Create the Best Videos with My iPhone?

Biznology

EE Goes In-House: Smartphone Filming Tips From Our Producer. If you’re like most people, you have a high-tech video camera right at your fingertips ? and you’re not making the most of it. Why let that potential go to waste? Grab your smartphone and take in these recording tips from our video maestro, EE production manager Ed Gilbert, who shares his deep audio/visual expertise for our latest EE Voice Clip.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. We think you’ll agree that the last twelve months have been one helluva roller coaster ride with one curveball after another.

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On-Page SEO: An In-Depth Guide (2020)

SEMrush

Take your page to the next level with on-page SEO that helps search engines find and high-rank your content. Learn how to optimize your on-page SEO strategy to rank higher in the SERPs. In this guide, we’ll discuss why quality on-page content is important for both your target audience and search engines and walk you through some key on-page SEO factors that can help improve your rankings.

SEO 134
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Best Data Analysis Software

The Daily Egg

Have you heard of Michael Burry? He’s a hedge fund manager who had foreseen the shocking 2007-2008 housing collapse. Having betted against subprime-mortgage bonds ahead of the meltdown, he made about $750 million in profits for his investors and $100 million personally. But how was he able to predict something like that? The answer is […]. The post Best Data Analysis Software appeared first on The Daily Egg.

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3 steps to create exceptional ebook covers on a budget

ConvertKit

Jump ahead. What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps. Sell your ebook (and make money). You’ve spent months (maybe even years) dreaming up and creating an ebook , and you’re almost ready to sell it! You can’t wait for those dollars to hit your bank from your new digital product. But you’re missing something crucial before you can publish your ebook : an attention-grabbing cover to draw in potential readers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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How to Use Google Trends for Keyword Research

SEMrush

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

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6 Misconceptions About Storytelling in Marketing

ClearVoice

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. On the surface level, this seems like an admirable — and reasonable — expectation. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer.

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The Secret Fears of the Modern-Day CEO

Oktopost

Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears. On this podcast episode of Radically Transparent , CEO and Oktopost Co-Founder, Daniel Kushner reveals his secret fears of being a modern-day CEO and exposes some of his greatest vulnerabilities as a leader.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Best Small Business Marketing Automation Tools for 2021

Benchmark Email

Small businesses are smart and scrappy. They’re accustomed to working with a small staff, limited resources, and trying to find ways to battle their competitors (who are often larger companies with larger budgets). But just because their budgets aren’t as big doesn’t’ mean small businesses should miss out on the advantages that come with having… The post 6 Best Small Business Marketing Automation Tools for 2021 appeared first on Benchmarkemail.

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How Agencies Win Big with Semrush: Workflows You Can Replicate Right Now

SEMrush

In this guide, you will find a collection of step-by-step instructions from agencies who have boosted their business growth with Semrush. Learn more about their experiences and the tremendous results they have achieved by using the tools. Semrush helps agencies at every stage of their workflow.

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10 of This Year’s Best Web Designs

SmartBug Media

What Makes for Great Web Design? A company website is your 24/7 salesperson. It’s the home for all of your marketing content. Whether you’re considering a website redesign or starting from scratch, an effective website can have massive implications on the success of your business. Pairing an inbound marketing strategy with a website that is user-friendly and optimized for conversions offers greater benefits, and together they can generate more quality leads and grow your business.

Design 105