Pam Didner
JANUARY 18, 2023
Facebook. Twitter. LinkedIn. Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. Everyone is excited about its many capabilities, myself included. And AI tools like this are only getting more and more sophisticated. (There’s even a new tool that uses artificial intelligence and natural language processing to mimic voices !
The Lead Agency
JANUARY 18, 2023
As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services.
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Vision6
JANUARY 16, 2023
Looking to grow your marketing strategy effectively? Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email?
KoMarketing Associates
JANUARY 18, 2023
Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their medi
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
chiefmartech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Madison Logic
JANUARY 18, 2023
Content marketing is the way we speak to our customers about our brand and our solutions. But it’s more than just repeating our value proposition in various ways; it’s about connecting with the customer and getting them to trust us. . Why? Because buyers, not sellers, have all the power in B2B. While they appreciate our clever wordsmithing and attractive graphics, these mean nothing if we’re not giving them the experience they want in the buyer’s journey.
Visitor Queue
JANUARY 15, 2023
Talking about recessions is never fun. As marketing professionals, we need to be on our A game in order to succeed. As hard as marketing in a recession may be, there are a number of things that you and your team can do to stand out from your competitors and still be successful. In this […]. The post Do’s and Don’ts of Marketing in a Recession appeared first on Visitor Queue Blog | Identify Website Traffic.
SmarkLabs
JANUARY 16, 2023
Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. In this article, we will explore the best AI marketing tools available today and how they can help businesses achieve their marketing goals.
SendX
JANUARY 17, 2023
Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and live streaming, newsletters and offers in emails can provide a personalized and in-depth form of outreach. It’s affordable, engaging, and has distinct creative possibilities.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
JANUARY 19, 2023
Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.
Marketing Insider Group
JANUARY 17, 2023
If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO.
Vision Edge Marketing
JANUARY 17, 2023
Performance management serves essentially as your business GPS for navigating growth. By tracking, evaluating, and reviewing performance along the way, your business can: identify areas for growth and development, foster a culture of measurement and accountability , and f acilitate alignment between the organization’s customer-centric business outcomes and your various functions objectives. .
Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Industrial Marketing Today
JANUARY 16, 2023
Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions.
Marketing Insider Group
JANUARY 16, 2023
Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too.
NuSpark Consulting
JANUARY 20, 2023
SHOW 4 Recorded: January 20,2023 Topic: We discuss what personalities make the best sales people, and how to coach each one based on their own personality Length: 22 minutes Guest: None Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program.
ANNUITAS
JANUARY 20, 2023
We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Zoominfo
JANUARY 18, 2023
Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose. Simply put, we help people connect with each other to conduct business.
Contently
JANUARY 17, 2023
If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Where you see an innocuous sentence, they see words and phrases rife with assumptions, historical references, cliche, or some other anti-fact issue. Few content teams have someone with such a keen eye for facts.
The Daily Egg
JANUARY 20, 2023
Webnode is a website builder utilized by more than 40 million users. With Webnode, you can build a simple website or blog. The post Webnode Review appeared first on The Daily Egg.
Search Engine Journal
JANUARY 20, 2023
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!
Engagio
JANUARY 17, 2023
In 2023, a challenge facing most of us is the need to do more with less. This post covers 4 tips to hit your revenue goals using fewer resources. The post How to Hit Your Audacious Revenue Goals with Limited Resources appeared first on Demandbase.
Search Engine Journal
JANUARY 17, 2023
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing appeared first on Search Engine Journal.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
CopyBlogger
JANUARY 19, 2023
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.
ClickZ
JANUARY 19, 2023
Mobile friendly websites are nothing new and have been around for a long time. However, as the online marketing website spaces become more competitive than ever with companies and brands all competing for clients and customers, as well as more people than ever searching online via mobile and tablet devices, mobile friendly websites have never been more important.
The Daily Egg
JANUARY 20, 2023
80% of people never read past a headline. This means you absolutely need to get your headline right to get any meaningful. The post What Is Headline Writing All About? The Complete Guide appeared first on The Daily Egg.
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