Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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Are AI Apps Like ChatGPT Coming For Your B2B Marketing Job?

Pam Didner

Facebook. Twitter. LinkedIn. Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. Everyone is excited about its many capabilities, myself included. And AI tools like this are only getting more and more sophisticated.

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events.

Agency 62
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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

Looking to grow your marketing strategy effectively? Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers.

SMS 52
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Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

KoMarketing Associates

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years.

API 97

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3 Practices You Should Follow to Build Killer Content for Your ABM Strategy

Madison Logic

Content marketing is the way we speak to our customers about our brand and our solutions. But it’s more than just repeating our value proposition in various ways; it’s about connecting with the customer and getting them to trust us. . Because buyers, not sellers, have all the power in B2B.

Gartner 52
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Do’s and Don’ts of Marketing in a Recession

Visitor Queue

Talking about recessions is never fun. As marketing professionals, we need to be on our A game in order to succeed. As hard as marketing in a recession may be, there are a number of things that you and your team can do to stand out from your competitors and still be successful. In this […].

Traffic 69
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Unlocking the Power of AI in Marketing: The Top Tools You Need to Know

SmarkLabs

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI.

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Failing to Acknowledge Digital Fatigue Will Be a Fatal Marketing Flaw in 2023

PFL

As marketers plan their customer-engagement strategies for 2023 and beyond, failing to consider current levels of widespread consumer burnout will be a costly mistake. The post Failing to Acknowledge Digital Fatigue Will Be a Fatal Marketing Flaw in 2023 appeared first on PFL.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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What You Need to Know About Marketing to Engineers in 2023

Industrial Marketing Today

Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions.

Opinions 303
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The Importance of Accessibility in Email Marketing

SendX

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective.

Email 195
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Performance Management: Your Powerful GPS for Navigating Growth | What’s Your Edge?

Vision Edge Marketing

Performance management serves essentially as your business GPS for navigating growth.

GPS 160
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The Why and How of Internal Link Building for SEO

Marketing Insider Group

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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The Founder Interview Series #41: Abyan Nur, Faceless Pro

Webbiquity

Study after study continue to prove the value of workplace diversity. Diverse work teams are more innovative , generate more revenue, and make better decisions. They are also more productive and have lower turnover.

Startup 150
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How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

Content Marketing Institute

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading → Company News

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Behind the Buzzwords: Omnichannel

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

Channel 130
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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers.

B2C 142
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5 Essential Elements for a Great Newsletter

Content Marketing Institute

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Marketing

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey.

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5 Must-Have Media Buying Tools for 2023

Bionic

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”

Buy 83
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand.

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GPT-4 Is Coming: A Look Into The Future Of AI via @sejournal, @martinibuster

Search Engine Journal

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal. Digital Strategy News

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How our Support Team Contributes to Product Launches

Buffer Marketing

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team.

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5 Qualities of All-Star Inside Sales Reps

Seismic

As more organizations embrace remote work, inside sales has become more important than ever. Even as sellers and prospects return to in-person events and activities, many buyers still prefer digital-first interactions.

Sales 82
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Best Practices for Fact-Checking AI-Generated Content

Contently

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently.

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How to Spot AI Generated Content

seo.co

Well, the robot takeover is finally here. Today’s robots aren’t just building cars or cooking pasta ; they’ve having full-blown conversations and writing articles (not unlike this one). That’s right.

Spot 80
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Why Your Website’s Organic Traffic Is Suffering and What You Can Do About It

Scoop.it!

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic. Many website owners experience this unwelcome phenomenon from time to time.

Traffic 76