Sat.Oct 01, 2016 - Fri.Oct 07, 2016

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective.

7 Email Marketing Automation Tips For Brand Marketers

Marketing Insider Group

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing.

When, Why and How to Gate Your Content for Maximum Results

Act-On

“To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I I swear I read this on Wikipedia somewhere… ). Just kidding. At the time, Shakespeare didn’t believe in gating his content.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. In turn, these resources are becoming more critical to achieving their objectives.

More Trending

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here!

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Why Most CMOs Are Getting Their Social Media Strategy Wrong

Tomorrow People

CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts.

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How to Use Slack for Social Media Marketing

Marketing Insider Group

Social media marketing is a necessary part of any brand’s promotional strategy at this point.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What You Get When You Buy Technology

Act-On

“Nobody ever got fired for buying IBM.”. This phrase is a classic stroke of marketing genius, leveraging anxiety – fear, uncertainty and doubt (FUD) – to create a powerful emotion in the buyer.

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What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet.

7 Wildly Successful Email Subject Lines for Revolutionizing Lead Generation

Reachforce

Are your email campaigns and lead generation campaigns leaving too much mustard on the table? Response rates down, revenue dropping, and managers kicking up a fuss? You haven’t lost your touch at all; you simply need to rejuvenate your email subject line writing finesse.

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Marketing Insider Group

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How (and Why) Customer Success is Different from Customer Support

Act-On

Do you remember the switch five or so years ago? When all of a sudden your customer support team was now called your customer, or client, success team? When service account managers were now called client success managers (CSM)?

The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]

bizible

A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers.

Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Not that there’s anything wrong with advertising or selling!)

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. But year over year, the number of people listening to podcasts has exploded , growing to over a predicted 57 million in 2016.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

This post originally appeared on MarketingProfs. A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently.

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Indeed, it's easy to be taken in by the tales to the detriment of your business. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths.

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3 Reasons Why Brand Marketing Needs To Go Visual

Marketing Insider Group

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 Benefits of Attribution Realized by B2B Marketers

bizible

B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. They find a trusted company the same size and dealing with the same limitations, and they chat with them about their experience with various technologies.

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. It’s an overcrowded space with increasingly complex technical components blocking success. And yet… we disagree.

How (and Why) Customer Success is Different from Customer Support

Act-On

Do you remember the switch five or so years ago? When all of a sudden your customer support team was now called your customer, or client, success team? When service account managers were now called client success managers (CSM)?

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

As humans, we’re wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.