Sat.Jun 18, 2011 - Fri.Jun 24, 2011

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual.

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Trending Sources

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly.

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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

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The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report.

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The Seven Elements of Smart Content

grow - Practical Marketing Solutions

. By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. You have relatively few options when it comes to building a relationship with new customers: .

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How Do You Measure the Influence of Marketing Messages?

Customer Experience Matrix

My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. But it’s worth a separate discussion because it’s such a common question – and, unlike so many measurement problems, this one actually has an answer. Let’s start with the original impetus.

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How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.

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Five Marketing Changes You Need to Make

Digital B2B Marketing

If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer. The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled.

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Keep your hands off my Klout

grow - Practical Marketing Solutions

The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated! An evil genius could have a lot of fun with that scenario : ).

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet.

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You Don’t Have to Be an Einstein to Create Great Content

Modern B2B Marketing

by Jon Miller Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.

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The 7 B2B Sins of Social Media Ignorance

Modern Marketing

by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve We’ve done fine without social media, why shift strategies?”

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Why SEO disgusts me

grow - Practical Marketing Solutions

Before my SEO friends get their panties in a wad over today’s headline, let me emphasize that I understand the practical value and wisdom of basic Search Engine Optimization practices. There are many prinicipled people in the field doing good and useful work.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

65 Tweetable Moments From The Corporate Social Media Summit New York

B2B Marketing Insider

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers.

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Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. However, I do have a problem with classifying these new subscribers as leads. IMO, these people have merely raised their hands to indicate some interest in your company, content and the free offer.

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Blogging like a Big Baby

grow - Practical Marketing Solutions

Sometimes knowing nothing about what you’re doing can be the best competitive strategy.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. The strategic significance of the announcement seems more important than the actual product enhancements.

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[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online.

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iShade: Social Networking Tool for the Accounting Profession.

Marketri

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Social media marketing progress in a developing country

grow - Practical Marketing Solutions

. If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama. On my recent vacation I was able to visit with marketer Kimmo Linkama from Estonia.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Better B2B segmentation: Four steps and a case study

The B2B Research Blog

Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “ it’s where networking feels like a party ”. However, I declined for two reasons. I live in London. I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. Contrast this with another experience.

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Lousy B2B Lead Generation Habits to Avoid

Great B2B Marketing

I talk a lot about what you need to do to be successful in B2B marketing. But it is helpful to understand what not to do as well. Here are five habits to avoid in B2B lead generation. Lousy Habit 1: Waiting until conditions are “just right.” With some exception, the world can be divided into two classes of people, those who are prone to analysis and those who are prone to action. You could also call these people the ready-aim-fire and the ready-fire-aim crowds.

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Content Marketing eBook and Infographics

The Effective Marketer

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing.

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Innocent and Malignant Typos and the Case of Filloux v. Jarvis

B2B Memes

Overdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results