Sat.Feb 03, 2018 - Fri.Feb 09, 2018

24 Enlightening Email Marketing Marketing Stats [Infographic]


Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.

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Are Webinars Dead? How to Make a Webinar that Works in 2018


As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?".

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The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. Content Marketing

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An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience


Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them? Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

How Brands are Using Artificial Intelligence in Customer Segmentation

Type A Communications

February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands.

Event Data: The Last Massive Mine, Hiding in Plain Sight


Guest post by Mark Granovsky. We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore.

Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. Content Marketing

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Going back to basics to achieve true transformation

Modern Marketing

Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best.

How to Really Build Your B2B Sales Rapport

Navigate the Channel

As our world becomes more trapped in technology, you can bet that your big customers will expect more personalization than ever. This is just how customers work – in the absence of huge technological divides, buyers often choose business partners over customer service issues.

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What is a keyword ontology?


A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell.

Everything You Need To Know About Chatbots For Your Online Business

Marketing Insider Group

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. Companies today can use […]. The post Everything You Need To Know About Chatbots For Your Online Business appeared first on Marketing Insider Group.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Three questions travel marketers should ask to create the right customer experience

Modern Marketing

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into regular consistent patterns, travel is now an online veteran and follows repeatable seasonal trends.

Is Quora’s New Ad Program Really Good for B2B Marketers?

Navigate the Channel

Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips.

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8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation

4 Creative Experiential Marketing Examples That Are Raising the Bar

Marketing Insider Group

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box. An experiential marketing campaign is just as likely to promote art, culture and innovation as it is to provide the learning, networking and inspirational […].

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change


Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence to do it. Marketing Automation Sales & Marketing Alignment

Sorry…That’s Not What Our System Says…

Type A Communications

February 8, 2018 by Carla Johnson I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my laptop. My schedule’s tight so I reserved the room online ahead of time.

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Think You Can Make it Without a Content Team? Think Again.


So, you know you need to generate leads. You know you want to increases sales. And you know content is an increasingly critical ingredient in that equation; you get that content is hugely valuable. Then why do you think you can do it without a content team? I exaggerate, of course.

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Weekend Reading: “Iconic Advantage” By Soon Yu

Marketing Insider Group

For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s […]. The post Weekend Reading: “Iconic Advantage” By Soon Yu appeared first on Marketing Insider Group. Marketing Strategy

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Make The Most of The Customers You’ve Got With Expand Marketing


What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to do it here. Customer Marketing

You Can’t Buy a Beer with a Marketing Qualified LeadFeaturing Matt Heinz


Welcome to this edition of Modern Marketing Point of View. Today we hear from the one and only Matt Heinz, President of Heinz Marketing. He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” ” Leads aren’t the end game—sales and revenue are.

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70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook.

10 Most Popular B2B Lead Generation Blog Posts of 2017

Marketing Insider Group

January is a time for new beginnings. To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […]. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. Content Marketing

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Demand Gen Marketing – Get Customers, Keep Customers


Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.

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Get Your Pipe Right – Advice From Sales Bootcamp Lead Instructor Ryan Reisert


As we approach the start of Q3, we embark on a special time of year that has major implications for every member of growing organizations who have responsibilities for hitting revenue targets. For those who have hit your numbers in Q1 and Q2, congratulations (for now) and for those of you who missed your numbers, it is important that you pay attention to the message we are about to share.

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What Determines Cost Per Lead


How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. It takes a skilled team, a proven cadence, multiple touch points, message testing, market analysis — and plenty of perseverance —t o produce the leads that truly contribute to revenue generation. While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead.

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Command the planet: Lead the exponential digital Earth


Lesson for leaders.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.