Sat.Feb 03, 2018 - Fri.Feb 09, 2018

24 Enlightening Email Marketing Marketing Stats [Infographic]

Webbiquity

Guest post by Johan Boles. As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight.

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The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. Content Marketing

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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell.

Top 10 Reasons Modern Marketers Should Not Miss Modern Customer Experience

Modern Marketing

Spring is just around the corner. Along with flowers and warmer weather, spring brings a fresh season of marketing conferences. Do you know which ones you will be attending this year?

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience

ScribbleLive

Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them? Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology.

Going back to basics to achieve true transformation

Modern Marketing

Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best.

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […]. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy

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Event Data: The Last Massive Mine, Hiding in Plain Sight

Webbiquity

Guest post by Mark Granovsky. We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook.

Reinvent your marketing plan assignment in 10 easy steps

Biznology

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan.

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Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. Content Marketing

Three questions travel marketers should ask to create the right customer experience

Modern Marketing

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into regular consistent patterns, travel is now an online veteran and follows repeatable seasonal trends.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore.

Virtual online community and social media article roundup

Biznology

Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL ‘s birthdate, circa 1985.

Everything You Need To Know About Chatbots For Your Online Business

Marketing Insider Group

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. Companies today can use […]. The post Everything You Need To Know About Chatbots For Your Online Business appeared first on Marketing Insider Group.

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What Determines Cost Per Lead

ViewPoint

How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good deal. It takes a skilled team, a proven cadence, multiple touch points, message testing, market analysis — and plenty of perseverance —t o produce the leads that truly contribute to revenue generation. While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead.

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

The Big Difference Between the Ads People Love and Ads People Hate

Contently

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute.

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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business

Biznology

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction.

Weekend Reading: “Iconic Advantage” By Soon Yu

Marketing Insider Group

For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s […]. The post Weekend Reading: “Iconic Advantage” By Soon Yu appeared first on Marketing Insider Group. Marketing Strategy

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Crimes against the content marketing brief: how to write a kick-ass brief for your agency

Tomorrow People

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship. The last two secrets we revealed in our Stripped Bare series were great, sure. But our third secret is a big one.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries.

10 Most Popular B2B Lead Generation Blog Posts of 2017

Marketing Insider Group

January is a time for new beginnings. To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […]. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. Content Marketing

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Act-On

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence to do it. Marketing Automation Sales & Marketing Alignment

Think You Can Make it Without a Content Team? Think Again.

ScribbleLive

So, you know you need to generate leads. You know you want to increases sales. And you know content is an increasingly critical ingredient in that equation; you get that content is hugely valuable. Then why do you think you can do it without a content team? I exaggerate, of course.

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Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows

KoMarketing Associates

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social and marketing in the fourth quarter of 2017, Merkle recently conducted its “Digital Marketing Report.” The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Why Digital Marketing is Crucial—No Matter the Size of Your Business

Modern B2B Marketing

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.