Sat.Feb 03, 2018 - Fri.Feb 09, 2018

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” The majority of respondents (96 percent) claimed that their business is actively using Facebook.

Top 10 Reasons Modern Marketers Should Not Miss Modern Customer Experience

Oracle

Spring is just around the corner. Along with flowers and warmer weather, spring brings a fresh season of marketing conferences. Do you know which ones you will be attending this year? Whether you are looking for better ways to manage the full lifecycle of your B2C customers or you want to nurture B2B clients from first impression to customer advocacy, you won’t want to miss what Modern Customer Experience 2018 (ModernCX) has to offer. Registration page here.

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New research: Boost organic growth from current customers

B2B Lead Generation

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.”

The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. Content Marketing

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries.

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How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results.

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4 Creative Experiential Marketing Examples That Are Raising the Bar

Marketing Insider Group

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box. An experiential marketing campaign is just as likely to promote art, culture and innovation as it is to provide the learning, networking and inspirational […].

Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows

KoMarketing Associates

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social and marketing in the fourth quarter of 2017, Merkle recently conducted its “Digital Marketing Report.” The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Three questions travel marketers should ask to create the right customer experience

Oracle

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into regular consistent patterns, travel is now an online veteran and follows repeatable seasonal trends. While retailers were rushing around organising their Christmas marketing campaigns, the travel industry was busy preparing for its own peak.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement By 58%

Influitive

As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful. We’re very lucky to have established a large, global community of Cisco certified professionals who are passionate about our products and lifelong learning since we launched our training and certifications program in 1993. For example, our.

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […]. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy

5 Best Practices for B2B Success with LinkedIn Ads

KoMarketing Associates

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals.

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. Not that your audience always comes to the content that sells your products through search.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Crimes against the content marketing brief: how to write a kick-ass brief for your agency

Tomorrow People

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship. The last two secrets we revealed in our Stripped Bare series were great, sure. But our third secret is a big one.

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Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […]. The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. Content Marketing

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in.

Command the planet: Lead the exponential digital Earth

Biznology

Lesson for leaders. The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure are fierce; on the creation side, there may be too many options; and on the resources side you are limited by time, personnel, skill, and budget. Avoid innovation — or do it poorly — and your company will be killed by successful exponential growth competitors. To get ahead, you need to be fast and smart.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

Guest post by Chad Crowe. As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. What the bots find determines in part how your site ranks on search engine results pages.

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Everything You Need To Know About Chatbots For Your Online Business

Marketing Insider Group

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. Companies today can use […]. The post Everything You Need To Know About Chatbots For Your Online Business appeared first on Marketing Insider Group.

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The Big Difference Between the Ads People Love and Ads People Hate

Contently

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute. The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials. Because the ads are so expensive, advertisers put a lot of effort into making them great.

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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business

Biznology

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their deepest concerns, telling your salesperson everything you’d want to know about how to help them — and how you can sell them what they need. But you ignore everything this salesperson wants to share with you about what they’ve learned.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.

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10 Most Popular B2B Lead Generation Blog Posts of 2017

Marketing Insider Group

January is a time for new beginnings. To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […]. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. Content Marketing

Survey: Marketers Are Still Struggling to Grasp Generational Differences

KoMarketing Associates

Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. At the event, more than 300 marketers were asked about their understanding of audience preferences.

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Reinvent your marketing plan assignment in 10 easy steps

Biznology

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.