Sat.Dec 23, 2017 - Fri.Dec 29, 2017

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Uses of Cement

InsightSquared

There are different uses of cement such as to make cement mortar, cement concrete which are used in various types of masonry and concrete structures.

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5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Sales Ops End of Year Checklist

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. The end of year can often be a stressful, exciting, and chaotic time of year for a sales organization. Passion runs high as the year comes to a close and we get closer to hitting our goals. It’s also a great time for retrospectives and planning for the year to come. As the sales team does everything they can to hit their numbers, it’s important that we (sales ops) do everything we can to help them cross the finish line.

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Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive

As an advocate marketer, you’re probably used to having the value of your program questioned. “Isn’t it more of a nice-to-have than a need-to-have?” “What exactly is the ROI of engaging customer advocates?” “Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.

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Time Remains a Top Challenge for Dedicated Content Marketers

KoMarketing Associates

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?” Afterward, the responses where manually categorized into seven different categories comprised of 35 themes.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Kuwait Metro Enters Service in 2025

Marketing Insider Group

The first phase of the metro will be completed in the year 2025 and is for one line that starts from Salmiya and heads towards the airport. It will be 50km long and have a total of 27 stations, 9 of which will be in the city center. The full metro project which comprises of five phases is expected to be completed by 2040. 2025 is not THAT far away, just 7 more years to go… [ Article ].

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience.

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Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. In that vein, let’s look at the most popular posts on this blog from the past year. #5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines.

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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Videos to Improve Your Marketing Skills in 2018

Adobe Experience Cloud Blog

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. Do you want to hone your skills when it comes to landing pages ?

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How Sales Can Triple Response Rates With Video

Vidyard

There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!” It can derail any rep and kill momentum, leaving you questioning if they were even a good fit, to begin with. Just remember, it’s nothing personal.

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Circle Studio

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 1. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

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Only B2B - Untitled Article

Only B2B

4 Easy Steps to Fix Data Disasters Before It Destroys Your Campaign. In the earlier post, we discussed the cost of bad data. If you read it, you have started to bother about the quality of your database EVEN IF your campaigns are doing well. Come on! Let’s not be satisfied with crummy results. Not only can you save 550 hours and as much as $32,000 per sales rep (and impress the C-suite), you can also boost the morale of your teams and skyrocket the revenue.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Tips to Achieve Stellar Sales Success in 2018

Adobe Experience Cloud Blog

It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018. There are many questions you must ask yourself to prepare: What are you going to do differently?

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.).

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot

SDR/BDR Skills for 2018. Video prospecting. Highly customized outreach. Active listening. Great voicemails. Resilience and Coachability. We’re about to turn the corner into 2018. And from where I stand -- as the manager of an inside sales team -- one thing is clear. The standard process for SDRs or BDRs (whatever your organization calls them) of sending out sequenced emails, calling, leaving voicemails, rinse and repeat?

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Only B2B - Untitled Article

Only B2B

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. With loads of strategies to choose from, it has become very challenging for businesses to survive the competition.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The One Content Trend Essential to a Marketing Strategy in 2018

Kapost

As we inch closer to the end of the year, all brands have their eyes on the evolving marketing trends for 2018. To prepare, teams often start by brainstorming answers. The post The One Content Trend Essential to a Marketing Strategy in 2018 appeared first on Kapost Content Marketing Blog.

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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk). I tend to get that bah-humbug feeling a couple of days before the new year brightens things again.

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The Ultimate Guide to Relationship Selling

Hubspot

What is relationship selling? Relationship sellers prioritize their connection with the customer over all other aspects of the sale. They develop trust -- usually by adding value and spending a lot of time with prospects -- before attempting to close. “Relationship selling is essential if you have a high average selling price (ASP),” explains VidScale COO Adam Rizika.

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Snip, Snip, Hooray! Announcing Snippets and Inbox Bump for Outlook

Outreach

We’re on a mission to bring the same delightful Outreach experience you have in our app into your inbox -- after all, the average salesperson spends half their day in their inbox. Today, we’re excited to announce two new features that will increase productivity and organization when sending emails from your Outlook inbox: Snippets and Inbox Bump. Let’s just say, unlike the ill-filling pajamagram Aunt Judy got you for Christmas, these are two holiday presents you won’t want to return 😉 Sn

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Strategically Tag Marketing Content

Kapost

B2B marketers are producing more content than ever and have been for a while. The significance of this trend is that you probably have a diverse content inventory from which. The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise.

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How to become your team’s outbound king or queen

Vidyard

Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Their success has nothing to do with callousness, luck, or speed, and everything to do with prioritization.