Sat.Dec 23, 2017 - Fri.Dec 29, 2017

Strategies for CMOs to Protect the Golden Playbook

Oracle

CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help create fresh marketing strategies.

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017.

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Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

4 email marketing mistakes you might be making

Biznology

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe. Your customers should have the ability to easily unsubscribe with no more than 2 clicks.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive

As an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.

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More Trending

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year. From how to write exceptional press releases to the components of an effective B2B marketing strategy, this past year was full of goodies.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. You can download the entire guide here.

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CMOs: In the race to provide more, don’t forget about the need for speed

Oracle

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be made. For example, I consulted for a startup last year that was in the perfect position to disrupt their industry.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real.

The 7 Podcast Episodes You’ll Reference in 2018

Act-On

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year. AI B2B Marketing Content Marketing Digital Marketing Strategies EU/UK GDPR Landing Page Lead Generation Lead Scoring Marketing Life Marketing Strategy Podcast Reports & Analytics Sales & Marketing Alignment

Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. In that vein, let’s look at the most popular posts on this blog from the past year. #5: 5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Skills for Consulting Success

Tom Spencer

Having a successful career in consulting requires sustained motivation. When your skills are a good match for the requirements of the industry, your superior performance will be an ongoing source of encouragement. A sensible first step towards a consulting-career would be to understand whether you have what it takes to excel in consulting. Here is a list of six skills that will make a difference in your consulting career and ensure your long-term success. Structured Thinking.

A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Making Sense of the 2018 Marketing Predictions and Trends

Act-On

A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer. Marketing Strategy

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Uses of Cement

InsightSquared

There are different uses of cement such as to make cement mortar, cement concrete which are used in various types of masonry and concrete structures. Building Materials Building Technology Guide Buildings Cement

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Dice

I’m a dedicated cord-cutter, but when I visit my family during holidays, I’m dumped back into the world of cable television. For the first few days, I’m always curious to see what sorts of commercials are running. Before the commercial break curiosity loses a bit of its shine, I find it interesting to see what hasn’t changed at all: Car ads that feel just the same as the nineties. Pharmaceutical ads with their familiar gibblegash of side effects and considerations.

5 Ways You May Be Damaging Your Candidate Experience

Recruiting Daily

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you. Chances are that the candidate you […]. News Recruitment Marketing Trends candidate experience hiring Recruiting recruiting best practices Vishal Amberkar

The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.).

4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

We’ve been talking a lot about using video during the inbound/outbound sales process. But it’s time to dive a little deeper into how you can strategically use video to tighten up your sales cycle and maintain control of the buying process – at the same time, providing a seamless experience for your customers and prospects.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

5 Videos to Improve Your Marketing Skills in 2018

Marketo

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. Do you want to hone your skills when it comes to landing pages ? Are you hoping to finally master the right cadence for your social accounts ?

5 smart ways to use social media for knowledge sharing

Biznology

T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset.

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or delight your readers most – and identifying those requires a baseline of subject matter expertise. This year was different.

Snip, Snip, Hooray! Announcing Snippets and Inbox Bump for Outlook

The CoolCatTeacher

We’re on a mission to bring the same delightful Outreach experience you have in our app into your inbox -- after all, the average salesperson spends half their day in their inbox. Today, we’re excited to announce two new features that will increase productivity and organization when sending emails from your Outlook inbox: Snippets and Inbox Bump.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.