End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation. MORE
Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. MORE
Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe. Your customers should have the ability to easily unsubscribe with no more than 2 clicks. MORE
T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset. MORE
Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. MORE
Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy MORE
We write quite a bit about the most effective ways to use Facebook. How can you grow your audience? How can you reach the right people? And what's the best way to use ads? And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. MORE
The first phase of the metro will be completed in the year 2025 and is for one line that starts from Salmiya and heads towards the airport. It will be 50km long and have a total of 27 stations, 9 of which will be in the city center. MORE
Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Their success has nothing to do with callousness, luck, or speed, and everything to do with prioritization. If you want to ascend to outbound royalty too, here is how to be crowned. Have a system. Sales can be an emotional rollercoaster. MORE
I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. MORE
Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real. MORE
Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?” Afterward, the responses where manually categorized into seven different categories comprised of 35 themes. According to the responses collected, the number one challenge/top theme was “time.” MORE
There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!” MORE
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. MORE
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. MORE
Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. MORE
At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model. MORE
It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. MORE
When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. MORE
CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. MORE
We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year. MORE
It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. MORE
By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. MORE
With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. MORE
Japanese designer Hiroshi Sugihara has created something truly extraordinary using 3D printing technologies: a series of animal-inspired robots that can walk like real creatures. MORE
As an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for. MORE
As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you. MORE
Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. MORE
Vidyard
DECEMBER 29, 2017
There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”
Act-On
DECEMBER 26, 2017
Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy
Webbiquity
DECEMBER 26, 2017
Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use.
Marketing Insider Group
DECEMBER 26, 2017
When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.
Advertisement
Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
The Point
DECEMBER 28, 2017
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.
Marketing Insider Group
DECEMBER 24, 2017
The first phase of the metro will be completed in the year 2025 and is for one line that starts from Salmiya and heads towards the airport. It will be 50km long and have a total of 27 stations, 9 of which will be in the city center.
Act-On
DECEMBER 27, 2017
A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer. Marketing Strategy
Vidyard
DECEMBER 27, 2017
Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Their success has nothing to do with callousness, luck, or speed, and everything to do with prioritization. If you want to ascend to outbound royalty too, here is how to be crowned. Have a system. Sales can be an emotional rollercoaster.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Biznology
DECEMBER 29, 2017
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.
Kaon
DECEMBER 26, 2017
It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.
Act-On
DECEMBER 28, 2017
We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
Vidyard
DECEMBER 27, 2017
Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Biznology
DECEMBER 27, 2017
Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe. Your customers should have the ability to easily unsubscribe with no more than 2 clicks.
bizible
DECEMBER 29, 2017
At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model.
Modern Marketing
DECEMBER 25, 2017
I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no.
ScribbleLive
DECEMBER 27, 2017
Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Biznology
DECEMBER 26, 2017
Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real.
Hubspot
DECEMBER 27, 2017
Video Marketing Daily
Influitive b2b
DECEMBER 27, 2017
As an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.
KoMarketing Associates
DECEMBER 27, 2017
It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
B2B PR Sense
DECEMBER 28, 2017
As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.
Hubspot
DECEMBER 26, 2017
Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.
Biznology
DECEMBER 28, 2017
T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset.
KoMarketing Associates
DECEMBER 28, 2017
Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?” Afterward, the responses where manually categorized into seven different categories comprised of 35 themes. According to the responses collected, the number one challenge/top theme was “time.”
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
Modern B2B Marketing
DECEMBER 29, 2017
By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018.
Hubspot
DECEMBER 28, 2017
We write quite a bit about the most effective ways to use Facebook. How can you grow your audience? How can you reach the right people? And what's the best way to use ads? And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note.
Terminus
DECEMBER 25, 2017
Japanese designer Hiroshi Sugihara has created something truly extraordinary using 3D printing technologies: a series of animal-inspired robots that can walk like real creatures.
Content Marketing Institute
DECEMBER 27, 2017
Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.
Advertisement
How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
145 
Let's personalize your content