Sat.Dec 23, 2017 - Fri.Dec 29, 2017

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.

Top 10 Content Marketing Predictions for 2018

ScribbleLive

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

4 email marketing mistakes you might be making

Biznology

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe. Your customers should have the ability to easily unsubscribe with no more than 2 clicks.

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Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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Strategies for CMOs to Protect the Golden Playbook

Modern Marketing

CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

I’m a dedicated cord-cutter, but when I visit my family during holidays, I’m dumped back into the world of cable television. For the first few days, I’m always curious to see what sorts of commercials are running.

Our Best Sales Tips of 2017

Outreach

There's no time like the end of the year to reflect on the past 12 months. This year, we've learned and shared a ton of sales best practices to help you and your team hit #PeakExcellence. It's hard to choose just one favorite, so here are our top 10 sales tips of 2017

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Tips to Achieve Stellar Sales Success in 2018

Modern B2B Marketing

It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead.

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Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling

Content Standard

In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come.

Only B2B - Untitled Article

Only B2B

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

Recap of 2017: Sharing Our Top Five Blogs From the Year

emedia

Well, the end of the year is quickly approaching which is a great time to recap another great year for our blog. I just wrapped up my fifth year of being editor of the blog and I am excited about some of the changes we’ve seen this year. We did a reorganization of the existing.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use.

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How Marketers Can Navigate Compliance to Create Compelling Content in Highly Regulated Industries

Content Standard

Marketing and compliance have to work hand in hand in highly regulated industries like healthcare, finance, pharma, legal, and education. Marketers strive to develop a compelling strategy and create content that wows customers.

5 smart ways to use social media for knowledge sharing

Biznology

T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset.

2018 Business Comms Forecast - our Latest BCStrategies Podcast

Experience Marketing Insights

Eventually, I'll transition fully from UCStrategies to BCStrategies, and hopefully this doesn't cause confusion. Two names, two websites, but the content is the same, and so are the people. Am hoping it will just be BCStrategies at some point in 2018, and I'm getting on the bandwagon now.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Get a Handle on Rising Unsubscribe Rates

Modern B2B Marketing

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it.

Digital Home Assistants Were Popular Gifts This Year. Content Marketers, Take Note

Content Standard

For the second year in a row, digital home assistants were one of the most popular gifts unwrapped this holiday season.

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.

How to Create Videos That Convert Leads into Customers [Video]

Hubspot

Video Marketing Daily

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

5 Videos to Improve Your Marketing Skills in 2018

Modern B2B Marketing

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018.

CMOs: In the race to provide more, don’t forget about the need for speed

Modern Marketing

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no.

10 Free Templates Every Small Business Needs in 2018

Hubspot

Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

5 Types of underperformers who get an MBA

Bulldog Solutions

Business school applications are due at the beginning of January. Now is the time to withdraw your application. Because you should not go to business school. If you want to start a company, you should start a company. And if you want to climb the corporate ladder you should do that.

How Sales Can Triple Response Rates With Video

Vidyard

There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

Ready to Crawl: These 3D printed bio-inspired robots that move like animals were 3D printed in one go

Terminus

Japanese designer Hiroshi Sugihara has created something truly extraordinary using 3D printing technologies: a series of animal-inspired robots that can walk like real creatures.

This Facebook Ad Experiment Generated $1.1 Million

Hubspot

We write quite a bit about the most effective ways to use Facebook. How can you grow your audience? How can you reach the right people? And what's the best way to use ads? And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.