Sat.Dec 23, 2017 - Fri.Dec 29, 2017

5 Ways You May Be Damaging Your Candidate Experience

B2B PR Sense

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.

How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use.

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017.

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See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year.

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Introducing The B2B Marketing Attribution Maturity Framework

bizible

At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model.

More Trending

Time Remains a Top Challenge for Dedicated Content Marketers

KoMarketing Associates

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?” Afterward, the responses where manually categorized into seven different categories comprised of 35 themes. According to the responses collected, the number one challenge/top theme was “time.”

5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.

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4 email marketing mistakes you might be making

Biznology

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe. Your customers should have the ability to easily unsubscribe with no more than 2 clicks.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive b2b

As an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.

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Making Sense of the 2018 Marketing Predictions and Trends

Act-On

A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer. Marketing Strategy

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Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Kuwait Metro Enters Service in 2025

Marketing Insider Group

The first phase of the metro will be completed in the year 2025 and is for one line that starts from Salmiya and heads towards the airport. It will be 50km long and have a total of 27 stations, 9 of which will be in the city center.

The 7 Podcast Episodes You’ll Reference in 2018

Act-On

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

Top 10 Content Marketing Predictions for 2018

ScribbleLive

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users. Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

CMOs: In the race to provide more, don’t forget about the need for speed

Modern Marketing

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no.

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5 Types of underperformers who get an MBA

Bulldog Solutions

Business school applications are due at the beginning of January. Now is the time to withdraw your application. Because you should not go to business school. If you want to start a company, you should start a company. And if you want to climb the corporate ladder you should do that.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.

5 smart ways to use social media for knowledge sharing

Biznology

T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Only B2B - Untitled Article

Only B2B

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

How Sales Can Triple Response Rates With Video

Vidyard

There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people.

Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling

Content Standard

In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Only B2B - Untitled Article

Only B2B

4 Easy Steps to Fix Data Disasters Before It Destroys Your Campaign. In the earlier post, we discussed the cost of bad data. If you read it, you have started to bother about the quality of your database EVEN IF your campaigns are doing well. Come on! Let’s not be satisfied with crummy results.

4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

We’ve been talking a lot about using video during the inbound/outbound sales process.

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso.

How to Generate Leads with Your Business Blog

Lead Liaison

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.