Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Silos are killing your personalization efforts

Content Science Review

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content.

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Content is Still King, but is it an Uninvited Guest?

DivvyHQ

I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content. But don’t be fooled. If you don’t reward them for sticking with you – they’ll bolt.

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How to Write Effective Email Subject Lines

FMG Suite

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

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How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. . So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers.

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Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement.

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group.

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Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. MightyHive recently published “The Data-Confident Marketer” report and discovered that the top four reasons for using first-party data among marketers were improved performance/ROI, accuracy/data quality, more precise targeting and improved measurement and attribution.

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Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

Rev

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from Les Binet and Peter Field , titled Effectiveness in Context , analyzes hundreds of campaigns from the IPA Databank (with a focus on marketing effectiveness) and clarifies the dual model.

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5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group.

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases.

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The 5 Things Salespeople Need to Build Their Personal Brand

Adobe Experience Cloud Blog

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B.

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Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

Rev

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

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Video for Small Business: 7 Ways to Boost Your Brand [Examples]

Vidyard

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started.

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Generate Sales Leads For Your Business

Only B2B

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B.

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Email Marketing Guide: Lessons Learned From 1 Million Emails

Rev

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. .

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AI is the wrong name but the right idea

Biznology

Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I haven’t heard Google referred to as “artificial search” to contrast it with the good old-fashioned searching that human beings do when poring over books in the library.) .

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12 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consume

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Smart Ways To Increase Lead Generation

Only B2B

Hacks That Give Lead Generation An Edge Lead generation is the core of business survival. Leads are your prospects and they are the ones when converted will help your business. The post 10 Smart Ways To Increase Lead Generation appeared first on ONLY B2B.

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My Site Stinks: Building Better, Smarter Websites with B12 and AI

The Daily Egg

As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers. But if you don’t plan on building your website on your own, how do you know […] The post My Site Stinks: Building Better, Smarter Websites with B12 and AI appeared first on The Daily Egg.

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Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […].

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What to Do in Minneapolis While Attending a Marketing Conference

Brandpoint

In Minneapolis for the long-awaited 2019 Digital Summit ? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing , social media , B2B, UX and more. While your days will be packed with learning cutting-edge industry trends and networking, you still might want to take time to experience some of what the host city has to offer.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

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7 Competitor Insights You Can Get in 30 Minutes

SEMrush

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 7 hidden points to discover.

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