Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Silos are killing your personalization efforts

Content Science Review

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content. Article

Content is Still King, but is it an Uninvited Guest?

DivvyHQ

I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content. But don’t be fooled. If you don’t reward them for sticking with you – they’ll bolt. It’s human nature and certainly the nature of the thoroughly online human. Traditional ad folk have known this for years.

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How to Write Effective Email Subject Lines

FMG Suite

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group. Event Marketing

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Poor Data Will Doom Your Account-Based Marketing

Oracle

Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA's 2017 Benchmark Report , 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM.

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Have Concerns About Inbound Marketing for Manufacturers?

Industrial Marketing Today

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?

5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group. Content Marketing

What Is Your Mobile Strategy Missing?

Oracle

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience.

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. MightyHive recently published “The Data-Confident Marketer” report and discovered that the top four reasons for using first-party data among marketers were improved performance/ROI, accuracy/data quality, more precise targeting and improved measurement and attribution.

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5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group. Demand Generation

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

3 Personalization Pro Tips for Savvy Insurance Marketers

Act-On

Insurers have a ton of useful data at their fingertips. Here’s how to convert that data into personalized marketing campaigns (and increased revenue). Financial Services Industry Marketing Automation

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Applying Predictive Behavior Scoring to Game of Thrones

Ignite Tech

A few months back, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time?

A Single, Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Oracle

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua. Zach has been working with Oracle Eloqua for the past nine years for multiple companies.

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Managing Your Marketing Budget with Limited Funds

Act-On

Don’t let a small marketing budget hold you back! These tips will help you do more with less when it comes to your marketing efforts. Account-Based Marketing Demand & Lead Generation Marketing Automation Web

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix. And things – maybe – marginally improve. .

How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from Les Binet and Peter Field , titled Effectiveness in Context , analyzes hundreds of campaigns from the IPA Databank (with a focus on marketing effectiveness) and clarifies the dual model.

Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement.

Best Practices for Email Marketing Automation

Act-On

Follow these tips and techniques to ensure your emails get delivered, opened, and read for ultimate engagement and ROI. Email

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start […]. The post Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective appeared first on Sales Lead Insights.

Applying Predictive Behavior Scoring to Game of Thrones

Ignite Tech

A few months back, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time?

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company. These include growing revenue, marketing and market awareness, work-flow efficiencies, technology choices, human resources, compliance and regulatory laws, and having a vision for the company that can be reached through a business plan. The most important of all of these is fiscal management.

The Content Strategy Course You’ve Been Waiting For

Contently

From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the first place. As a discipline, content strategy is new; it’s only become a focal point inside most enterprise orgs over the last few years.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.