Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Silos are killing your personalization efforts

Content Science Review

Jeff Haws explains why personalizing your messaging strategy is crucial for driving traffic and conversions via your content. Article

Content is Still King, but is it an Uninvited Guest?

DivvyHQ

I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content.

How to Write Effective Email Subject Lines

FMG Suite

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Have Concerns About Inbound Marketing for Manufacturers?

Industrial Marketing Today

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?

More Trending

How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

Why Videos Are Important for Your Content Marketing Strategy

Modern Marketing

Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.

Video 264

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential.

Report 170

Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order.

5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Build a Better ABM Strategy

Reachforce

Are you aware that 45 percent of marketers are doubling their ROI using account-based marketing? account based marketing

Build 156

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company.

Managing Your Marketing Budget with Limited Funds

Act-On

Don’t let a small marketing budget hold you back! These tips will help you do more with less when it comes to your marketing efforts. Account-Based Marketing Demand & Lead Generation Marketing Automation Web

Budget 156

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers.

Making Memories: Creating Content People Remember (MozCon 2019)

KoMarketing Associates

Last year at MozCon, I talked about how as content marketers, we need to grow up and we need to be more accountable. And while we haven’t exactly solved all of our problems, we are seeing some positive results.

Poor Data Will Doom Your Account-Based Marketing

Modern Marketing

Account-based marketing (ABM) is red hot right now for B2B—because it works.

3 Personalization Pro Tips for Savvy Insurance Marketers

Act-On

Insurers have a ton of useful data at their fingertips. Here’s how to convert that data into personalized marketing campaigns (and increased revenue). Financial Services Industry Marketing Automation

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group.

Mobile 194

Best Practices for Email Marketing Automation

Act-On

Follow these tips and techniques to ensure your emails get delivered, opened, and read for ultimate engagement and ROI. Email

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy