Sat.May 31, 2014 - Fri.Jun 06, 2014

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like,, and This according to coverage from Search Engine Land and SEER Interactive.

B2B Content Marketing: Find the bigger story

B2B Lead Generation

Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?” ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences.


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Seven Ugly Truths About Content Marketing


by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation.

The 10 Internet Trend Charts You Need To See From Mary Meeker

Marketing Insider Group

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. According to the report, only 30% of the 5.2

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

So What Exactly IS Inbound Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Here''s a primer. Many who keep abreast of the sweeping changes in the marketing field are familiar with the term inbound marketing. Here''s the latest Google Trends report on inbound marketing : But beyond the "marketing insider" echo chamber, awareness and understanding of inbound marketing drops off precipitously.

More Trending

BMA Keynote Recap: GE and Perpetual Motion Marketing


by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). MCSP gives Oracle Marketing Cloud customers a clear path to success by leveraging various tools and service provided at no cost to help them achieve their goals and implement key marketing practices.

4 Steps To Success In The New Demand Generation World

Marketing Insider Group

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. 10+ years ago, Demand Generation was a phrase people rarely used, and even rarer were the people who understood it.

Advertising methods are too ephemeral


I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support.

Industrial Marketing for Engaging with Engineers

Industrial Marketing Today

It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [.] The post Industrial Marketing for Engaging with Engineers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Marketing Lessons From The New York Times Innovation Report


by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’ staffers, is a scathing indictment and a “pulling back of the curtain” on a venerable American institution that finds itself struggling to live and thrive in the digital world – a world that’s not exactly breaking news, either.

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Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]

Crimson Marketing

As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts

6 Competencies for Enterprise Content Strategy


Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]


by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. The trick is reaching out with just the right finesse, message, and content to re-spark their interest.

Why growing e-Commerce businesses need an SEO Manager, and tips on finding one


SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. It’s imperative to get this right now more than ever because your SEO strategy – or lack thereof – can make or break your e-Commerce business strategy. Why you need to hire an e-Commerce SEO manager.

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Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). At more than 50 pages and with dozens of graphs and charts, it’s not light reading. But it’s still fascinating because the findings challenge much of the industry’s conventional wisdom. For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software.

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19 Remarkable Guides on Business Strategy, Leadership and Motivation


It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. Workers across the spectrum are a bit less fearful and a bit more optimistic.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014


by Amanda Batista | Tweet this Have you heard the news? We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. We know it's important to cater to your customers, who want orchestrated experiences across email, mobile, social, display, and the web.

You have the right to be forgotten


If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them. First an EU court ruled that Google must offer citizens the right to block information and then Google responded by placing a form that allows those requests to be made. There are plenty of explanation of how it works–here is a good one from Danny Sullivan –so I won’t belabor the basics here.

Trying to Align with Sales? Marketing, You Are the Problem


Preliminary Insights into the ANNUITAS Enterprise Demand Generation Study. Last month ANNUITAS launched a Demand Generation Research project focused on large enterprise B2B organizations. The thought behind the research was to get very narrowly focused on how large enterprises are approaching Demand Generation and what kind of success they are having.

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#BADMarketing On The Freeway

Crimson Marketing

It’s not clear at first glance what exactly they want us to check out…#BADMarketing. Image: Courtesy of Fresno Beehive. The post #BADMarketing On The Freeway appeared first on. BADMarketing


B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a shame. How many times have you [.]. The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me. Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. Knowing that answer may not be helpful to those of you who want an exact count, I kept reading.

Why Nurturing Isn’t a Score


If only it were that simple. As with most things in marketing these days, there’s much more to it than that. Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead Management Framework ?.

Stop Being a Transactional Content Marketer

Digital B2B Marketing

Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.