Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.

Trending Sources

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. .

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Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Sales and Marketing Alignment: How to Sell To A Sales Person

Marketing Insider Group

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. But the balance can be delicate at times, to say the least.

What Will Marketing Look Like in 2030?

Digital B2B Marketing

We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website.

7 Things Brands Need to Know About the Facebook Timeline

Modern Marketing

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work preparing the Eloqua page , and are excited about what we put together.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Living by the Non-Billable Marketing Hour

Marketri

Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking time is a way of life.

Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? Eeewww!).

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation Blog

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided to answer nine of the most pertinent questions here today and another 12 in a post on the MarketingSherpa blog tomorrow.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively.

3 Easy Questions To Answer For Your First Blog Post

Marketing Insider Group

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes. The trick is to sell the ones who are ready to be sold, nurture those who are in-between, and keep in touch with those who have no interest now but may in the future. This is where the pull marketing model can be so effective.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Carving the Perfect Email Subject Line

Modern B2B Marketing

by Madhu Gulati. What entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters.

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Webinar Invitations: Sell the Event, Not the Product

The Point

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. My doubts stem from some of the things that I hear in my regular conversations with these companies.

The State of Social Marketing

Modern Marketing

by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Extended Video “How To Use Google+ For Business” Tutorial

Biznology

Google Plus (Photo credit: ivanpw).

4 Ways to Plan for Unexpected Changes

Digital B2B Marketing

As a marketer, you have carefully established plans. But are you ready for when things don’t go as planned? Our son, Caleb, was born last weekend, but we expected him more than a week earlier. Although births are rarely predictable, we had attempted to plan, and our plans were completely thrown off. As marketers, things often don’t go as we expect. You can develop Plans A through Z, but you will never have a plan for every possible development.

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The Guide to Facebook Timeline for Businesses [Infographic]

Modern B2B Marketing

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally.

4 Lead Nurturing Campaigns to Run After the Sales Cycle

Modern Marketing

by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some you might not have occurred to you. Others are for when the deal doesn’t quite make it. Here are a few different types you might find after the sales cycle has come to a conclusion. The “Lost the Deal” Nurture. For those of us in the SaaS industry, a loss only lasts as long as the contract.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif).

New Content Curation & Content Marketing Tool “TrapIt”

Marketri

Last month, I explored and wrote about the topic of content curation and how it supports the content marketing process. I also profiled a handful of tools that can help you with this process. As I mentioned in my previous post, we have really seen content marketing take off in the past year or so.

Google's Pending Algorithm Update to Penalize Over-Optimized Content

Hubspot

How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Modern B2B Marketing

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.