Sat.Feb 01, 2020 - Fri.Feb 07, 2020

How to Create Viral Content in 8 Steps

Acrolinx

Viral content is the Holy Grail of content marketing. It’s the one thing that just about every marketing team wants to create. And whether it’s a YouTube video … Continue reading "How to Create Viral Content in 8 Steps".

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The Do’s and Don’ts of Email Marketing

Only B2B

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence.

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Best Practices for Digital Marketing Compliance

Act-On

Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results. Marketing Strategy

Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0."

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Subdomain or Subdirectory? What They Are & How They Affect SEO

Hubspot

One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't).

SEO 68

More Trending

Trending in Email Design: Dark Styles

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

The Trouble With Brainstorming (And How To Overcome It)

Contently

On May 25, 1787, a group of revolutionaries convened for a team writing project that would change the course of history. They dubbed their meeting the Constitutional Convention of the United States of America. And the way they conducted it still resonates for many of us working today.

Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between.

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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Calculate Your SEO Share of Voice

SmartBug Media

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search.

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Content Marketing – Quality vs. Quantity

Fusion Marketing Partners

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value out of their relationship with you is important to your company’s marketing efforts.

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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Handle a Social Media Crisis

Modern Marketing

The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO.

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes.

Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Report: Marketers Already Focusing on Delivering a Better Customer Experience in 2020

KoMarketing Associates

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects.

How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech

Hive9

With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research.

5 Difficult Decisions No CMO Can Shy Away From

Marketing Insider Group

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.

Customer-Centric Selling: 8 Deeper Questions to Ask to Understand Your Buyer

ANNUITAS

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has.

5 Ways B2C Companies Can Leverage Email for Better Results

Act-On

Click here to learn how B2C companies of all shapes and sizes can use email marketing to attract interested buyers who become repeat customers! Email Marketing

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Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy.

Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

2020 was projected to be the start of a creative renaissance. It did not get off to a good start. On January 1, AB5 became law in the State of California. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care.

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

There’s no getting around it: any professional services firm that wants to grow has to find new clients and new opportunities. And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan.

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