Sat.Feb 01, 2020 - Fri.Feb 07, 2020

How to Create Viral Content in 8 Steps


Viral content is the Holy Grail of content marketing. It’s the one thing that just about every marketing team wants to create. And whether it’s a YouTube video … Continue reading "How to Create Viral Content in 8 Steps". The post How to Create Viral Content in 8 Steps appeared first on Acrolinx. Blog Content Marketing

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The Do’s and Don’ts of Email Marketing

Only B2B

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Gone are the days when it was simply a medium of formal and informal correspondence. With the advancement of technology and opportunities businesses today are also embracing email marketing as a powerful tool to build an owned audience that gets results. Email Marketing Effectiveness.

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Best Practices for Digital Marketing Compliance


Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results. Marketing Strategy

Position Zero Is Dead; Long Live Position Zero


Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22).

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Subdomain or Subdirectory? What They Are & How They Affect SEO


One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't). That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion.

More Trending

Trending in Email Design: Dark Styles


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support.

The Trouble With Brainstorming (And How To Overcome It)


On May 25, 1787, a group of revolutionaries convened for a team writing project that would change the course of history. They dubbed their meeting the Constitutional Convention of the United States of America. And the way they conducted it still resonates for many of us working today. Here’s what the official invitation to participate in the Convention read: CONSTITUTIONAL CONVENTION: Let us come up with a systemme of Government!

Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between. While B2C firms can expect to get upwards of 20 leads a day, depending on the product or service offered, the story is different for B2B firms. It’s more realistic to anticipate about 15 – 20 leads per month for a B2B firm.

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7 Steps to Jump-Start Your B2B Instagram Presence


Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Calculate Your SEO Share of Voice

SmartBug Media

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion.

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Content Marketing – Quality vs. Quantity

Fusion Marketing Partners

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing. Content Content Marketing Marketing Strategy Writing Content marketing

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value out of their relationship with you is important to your company’s marketing efforts. Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads.

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How to Make a Webinar Your Audience Will Love


Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. What is a Webinar? Benefits of Webinars for Business 3.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Handle a Social Media Crisis


The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO. Customers are expecting a raw, unedited and unfiltered response to any crisis, and are expecting to hear directly from the head of a company, not from a trained PR professional using a rehearsed speech.

Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it.

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64%

30 Emoji Statistics for Businesses


Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences. Hence, […]. B2B Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Email Marketing Trends for 2020: Unproven Opportunities


In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. We then mapped the results into adoption-impact quadrants.

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5 Difficult Decisions No CMO Can Shy Away From

Marketing Insider Group

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield.

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Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful.

54 B2B Mobile Marketing Statistics for 2020


It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […]. B2B Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

CMO Spotlight: Randy Frisch at Uberflip


Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start. 1: What did you go to school for? RF: In university, as we call it here in Canada, I went to McGill in Montreal for my undergrad in commerce, then did a little time in Australia at the University of New South Wales.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology


The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating. Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. And assessing risk is unquestionably valuable. But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership.

Report: Marketers Already Focusing on Delivering a Better Customer Experience in 2020

KoMarketing Associates

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. Adobe recently published the “2020 Digital Trends” report, and statistics showed that 25% of CX leaders and 23% of mainstream marketers will be focused on targeting and personalization at their organization in 2020.

14 Examples of Socially Responsible Business Leaders


As we reflect on the past year, it’s important to recognize 2019 as a year of change, growth, and most of all, innovation. We saw new businesses take the spotlight, and we saw existing ones make waves with major changes to the way they operate — all in the name of progress. In fact, the […]. B2B Growth

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.