Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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What’s B2B Retailers Have on Their Wish Lists for 2020

NetLine

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. Cyber Monday.

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5 Ways to Nail Your B2B Strategy with ABM

Engagio

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas: Focus on your best opportunities. Take a journey stage approach. Personalize brand experiences on digital. Lean in on Sales enablement.

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How to Start a Blog – An SEO Guide for Starting & Growing a Blog

seo.co

How to Start a Blog -Table of Contents. + Who Should Start a Blog? + How to Start a Blog. + How to Generate Traffic. + How to Convert Traffic Into Dollars. + Grow Your Blog With SEO.co. As the internet has exploded over the past two decades, so has the desire for information. And while information can be disseminated in any number of online modes and digital mediums, blogs have been the go-to place for learning, absorbing insights, and interacting with people, brands, and thought leaders (and li

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Content Marketing, Buyer’s Journey, And B2B Industry?

Only B2B

“Sorry the booked event is canceled due to COVID-19 precautions” does this happened to you too? . With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave. Oftentimes, we can create an over-reliance on past data and experiences to shape our assumptions about the present and the future. . Due to the COVID-19 pandemic , many organizations will need to ask these critical questions: .

More Trending

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What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their money or do business with you.

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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Guest post by Mathew Jade. Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

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Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. Our 2020 State of Customer Marketing Report revealed that 44% of online community and advocacy programs are managed together and nearly one-third of respondents said they are considering merging or already in […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation.

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The Founder Interview Series #31: Taylor McKnight, Emamo

Webbiquity

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. One key issue was how to translate session and speaker scheduling from the real world (often hotel meeting rooms or convention center auditoriums) to the virtual space of the online world.

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Embracing New Sales Traditions in 2020

Zoominfo

Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic. For ZoomInfo, one of the biggest challenges we are facing at EOY is how to keep motivation high and celebrations on par with the big achievements our sales teams are hitting day in and day out. So, as sales leaders, how have we kept ‘remote’ control?

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How to Carve Out a Future in an Established Market

Vision Edge Marketing

Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. This company is definitely living in the red ocean. And while growth is top of mind, sadly there began to see a decline in product renewals and adoption.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success.

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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads.

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Episode #50: M&A Comms Masterclass with Louis De Schorlemer

Biznology

As we close out a year marked by upheaval, experts predict more disruption ahead?including an uptick in mergers and acquisitions (M&A). For our 50 th EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat , an agency dedicated to managing M&A, divestitures, or reorganizations. Louis is an international leader in managing M&A communications.

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Why B2B Organizations Fail To Turn Buyer Insights Into Growth Opportunities

Tony Zambito

We have all encountered times when we offer wisdom or counsel to a loved one or a friend – and they fall on deaf ears. The stubborn teenager comes to mind. As parents, no matter what advice we share seems to get through. The same may occur with a friend during troubling times. Where they ask for help but seem unwilling to accept it or see it. Sometimes, B2B organizations can act and behave in the same way.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketers Focused on Revenue Generation From New and Existing Customer Base in 2021

KoMarketing Associates

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. Altimeter recently published the “2020 State of Digital Marketing” report, and statistics showed that over the next 12 months, most marketers (40%) are focused on acquiring new customers, while 39% are looking to increase revenue from existing customers.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

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Protecting Your Mission

Biznology

Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation, and quality-control. However, other threats are often overlooked but are no less deadly. Here’s a look at them and what you can do to protect your mission from their dangers.

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Inside the Mind of a Master Social Media Strategist

Oktopost

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Survey: 61% of Marketers to Increase Investment in Instagram in 2021

KoMarketing Associates

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021.

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Vidyard Reveals 2020 Video in Business Awards Winners

Vidyard

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.

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2020 in Retrospective

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. This year has brought a lot of challenges across the globe due to the spreading virus. Many businesses have had to shut down, and a lot more folks have lost their jobs. My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe

Search Engine Journal

These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal.

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Why now is the time for marketers to invest in multiple digital voices

ClickZ

30-second summary: Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands. To help brands stand out from competitors, companies are looking to deploy custom digital voices to create stronger, more personal relationships with consumers. However, when a customer has a negative experience with a brand, a lighthearted branded voice may be off-putting to some consumers.

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Tips to Improve Website Content for Screen Readers

Content Marketing Institute

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared first on Content Marketing Institute.