Sat.Dec 05, 2020 - Fri.Dec 11, 2020

What’s B2B Retailers Have on Their Wish Lists for 2020


This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer.

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5 Ways to Nail Your B2B Strategy with ABM


How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas: Focus on your best opportunities. Take a journey stage approach.


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How to Start a Blog – An SEO Guide for Starting & Growing a Blog

How to Start a Blog -Table of Contents. + Who Should Start a Blog? + How to Start a Blog. + How to Generate Traffic. + How to Convert Traffic Into Dollars. Grow Your Blog With As the internet has exploded over the past two decades, so has the desire for information.

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Content Marketing, Buyer’s Journey, And B2B Industry?

Only B2B

“Sorry the booked event is canceled due to COVID-19 precautions” does this happened to you too? . With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. .

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy.

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More Trending

Email Marketing Challenges in 2021


Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points.

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Supercharging your Community with Customer Advocates


Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others.

Survey: 61% of Marketers to Increase Investment in Instagram in 2021

KoMarketing Associates

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to create a table of contents for your WordPress articles?


Increasing accessibility for some elements of your page is essential to improve the user experience. The good news is that there is an HMTL resource that allows you to create a table of contents in WordPress by bookmarking certain page positions.

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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly


Guest post by Mathew Jade. Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges.

Marketers Focused on Revenue Generation From New and Existing Customer Base in 2021

KoMarketing Associates

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Role of Artificial Intelligence in Marketing


Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations.

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Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling.

As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021


2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Check out our new Ecommerce glossary of terms!


Entrepreneurship (whether in a virtual or physical store) is a fascinating activity, but it requires study. It is not enough to get capital, go out, and buy merchandise, or hire employees. Planning is necessary.

“No Time Like The Future”


In this week’s post, we will be going over three themes rather than a single unified theme.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds.

100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Building content experiences — Letter to the reader of Rock Content Magazine #5


You probably don’t know it, but your data and privacy are at the center of a running battle in the world of digital marketing. And I’m not just talking about data protection regulations.

Episode #50: M&A Comms Masterclass with Louis De Schorlemer


As we close out a year marked by upheaval, experts predict more disruption ahead?including including an uptick in mergers and acquisitions (M&A).

Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

Inside the Mind of a Master Social Media Strategist


Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.