Sat.Oct 20, 2012 - Fri.Oct 26, 2012

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts.

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Trending Sources

31 Easy Ideas To Create Content Your Customers Want

Marketing Insider Group

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.

Social media is a physical extension of your brain

Biznology

Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

10 social media metrics every marketer should know

Biznology

Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social media measurement tools are one of the fast-growing areas of analytics and venture funding.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry.

The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"

Marketri

In the past week alone, I have had at least two clients point out my follow up tactics and patterns. I guess it’s safe to say that after a year of working with me, my clients are on to me with my approach to following up on pending and overdue items. It’s true.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Who Owns Social Media in the Marketing Team? [CHART]

Modern Marketing

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns.

Higher Education Faculty Continue to Use Social Media

Biznology

Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching.

Fresh Perspectives and Tips from Business Developers in the A/E/C Industry

Marketri

Do you think of the terms "technical professionals" and "business developers" as mutually exclusive? Or can technical professionals also be effective business developers? I think the perception shared by many is that technical professionals are not natural marketers.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

"Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

4 Ways to Make Your Selling More Social

Modern Marketing

by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing.

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The Rush to Get Inside

ViewPoint

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates , Chairman of The JF Corporation and CEO of Top Sales Associates , based in London & Paris. You can also catch his popular, award-winning blog here — The JF Blogit.

The Secret to Great Marketing [Infographic]

Modern B2B Marketing

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes.

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. That means it's had more than its fair share of time to accumulate plenty of misconceptions and myths about how it works.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

More Marketers Spend On Content, Fewer Know If it’s Working

Modern Marketing

by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning.

Register for the Marketing Nation Virtual Event November 14!

Reachforce

What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.

How to Verify Your Website on Pinterest [New Feature]

Hubspot

Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed.

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6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. These teams may play a game, but they’re playing for keeps.

Creating an Effective B2B Marketing Machine

Great B2B Marketing

Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. That’s web spam. Okay, okay -- I exaggerate. Not every awful website is web spam.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Let me be really clear – this is not a photo of my kitchen sink! I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink!

The Risk of Trusting Another’s Digital Marketing Knowledge

Biznology

Photo credit: tellatic. I have discussed the importance of being educated regarding the online marketing space in the past.

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More Stakeholders = More Sales & Marketing Complexity in 2013

The ROI Guy

As you engage with prospects, it is clear that each sale is becoming more complex. One of the key factors for the recent increase in your sales complexity is the significant rise in the number of stakeholders for each purchase decision – growing 40% compared to just three years ago according to IDC.

12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]

Hubspot

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.