Sat.Oct 20, 2012 - Fri.Oct 26, 2012

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

By {grow} Contributing Columnist Kerry Gorgone. Nothing spoils a great marketing campaign like a cease and desist letter. As an attorney, I’m fascinated by how fast and loose most people play on the web, just inviting such a letter!

Trending Sources

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts.

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31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

Will the social web fuel international cooperation or catastrophe?

grow - Practical Marketing Solutions

I recently read the fascinating book Outliers by Malcolm Gladwell (highly recommended) and he provides some astounding examples of how subtle differences in human communication styles contribute to epic failures.

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10 social media metrics every marketer should know

Biznology

Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social media measurement tools are one of the fast-growing areas of analytics and venture funding.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.

Register for the Marketing Nation Virtual Event November 14!

Reachforce

What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue.

The end of SXSW as we know it?

grow - Practical Marketing Solutions

For me, there are two MUST go-to events in the digital marketing space — Social Slam (naturally) and SXSW. If Social Slam is friendly, inexpensive and accessible, Austin’s SXSW Festival is its alter-ego!

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry.

The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"

Marketri

In the past week alone, I have had at least two clients point out my follow up tactics and patterns. I guess it’s safe to say that after a year of working with me, my clients are on to me with my approach to following up on pending and overdue items. It’s true.

Who Owns Social Media in the Marketing Team? [CHART]

Modern Marketing

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

"Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Higher Education Faculty Continue to Use Social Media

Biznology

Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching.

Fresh Perspectives and Tips from Business Developers in the A/E/C Industry

Marketri

Do you think of the terms "technical professionals" and "business developers" as mutually exclusive? Or can technical professionals also be effective business developers? I think the perception shared by many is that technical professionals are not natural marketers.

4 Ways to Make Your Selling More Social

Modern Marketing

by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn’t changed the game for sales and marketing.

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. That means it's had more than its fair share of time to accumulate plenty of misconceptions and myths about how it works.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Secret to Great Marketing [Infographic]

Modern B2B Marketing

by Jon Miller I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes.

The Rush to Get Inside

ViewPoint

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates , Chairman of The JF Corporation and CEO of Top Sales Associates , based in London & Paris. You can also catch his popular, award-winning blog here — The JF Blogit.

New program focuses on non-profit digital leadership

grow - Practical Marketing Solutions

In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. Rutgers University is offering the world’s first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials.

How to Verify Your Website on Pinterest [New Feature]

Hubspot

Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched).

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

More Marketers Spend On Content, Fewer Know If it’s Working

Modern Marketing

by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning.

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applications

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Sales Leadership: Nine Minutes on Monday

Your Sales Management Guru

Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. My speaking and sales leadership consulting practice causes me to work with many individuals that are experiencing situations of stress that include either learning to manage a sales team for the first time or their organizations are not performing at optimal levels.

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Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. That’s web spam. Okay, okay -- I exaggerate. Not every awful website is web spam.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results