markempa

DECEMBER 23, 2013

'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to excha

Lead Generation 222

Lead Generation Marketing Prospects Landing Pages Lead Scoring 222

Webbiquity

DECEMBER 23, 2013

'Here’s a quick gift to readers of this blog: I Saw Three Ships Come Sailing In , sung by Cantamus, the Iowa State University Women’s choir. It’s amazazing. [link]. “Peace on earth, and good will toward all.

194

194

Marketing Insider Group

DECEMBER 23, 2013

'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013.

B2B Marketing 176

B2B Marketing B2B Paid Search Agency Marketing & Strategy 176

Biznology

DECEMBER 24, 2013

'It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are? There will be lots of merriment and drinking. How prepared would you be if you stumbled into a full-on Sacco? Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company?

Social Media 174

Social Media Media PR Work Management 174

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

DECEMBER 23, 2013

'As many of you already know, we relocated to the Fort Point District of South Boston earlier this year. This holiday season, we’ve enjoyed all of the festivities the area has to offer, such as the 240th anniversary of the Boston Tea Party , the Fort Point Holiday Stroll , the lighting of the Hood Milk Bottle , and more. Here’s a look at some of the scenes of winter and holiday cheer in our neck of the woods.

Search Engine Marketing 156

Search Engine Marketing Communities Search Marketing Advertising Channels 156

ANNUITAS

DECEMBER 24, 2013

'However, with all of these changes, the real question is why are marketers making such little gains in addressing our challenges?

Demand Generation 151

Demand Generation Demand Generation B2B 151

Biznology

DECEMBER 27, 2013

'(Photo credit: Steve Rhodes). Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? What if they turn off key services, eliminate more data or, most worrying, restrict access to customers?

Paid Content 144

Paid Content Google RSS SEM 144

Anything Goes Marketing

DECEMBER 27, 2013

'Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Email is in fact losing its touch. In this fantastic Slideshare by Gary Vanderchuck ".

Marketing Automation Services 117

Marketing Automation Services Social Media Email Campaigns Email Marketing 117

Convince & Convert

DECEMBER 21, 2013

'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” I was amazed and gratified to have been mentioned in that post. Here’s what Marcus wrote: I’m going to be very honest here and say there have been times I’ve asked myself why Jay Baer has been so kind to me over these last couple of years.

Class 157

Class Ethics Social Media Internet Marketing 157

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Adobe Experience Cloud Blog

DECEMBER 26, 2013

'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.

Urgency Marketing 105

Urgency Marketing Thought Leadership Mobile Marketing CAN-SPAM 105

Biznology

DECEMBER 26, 2013

'(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. We were very curious how the leading toy retailers would balance these two important metrics. .

SEM 137

SEM Lead Scoring Lead Ranking Ad Frequency 137

Industrial Marketing Today

DECEMBER 23, 2013

'Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Paid Search Agency 96

Paid Search Agency Business Blogging Customer Surveys Marketing 96

Convince & Convert

DECEMBER 26, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? Image via Wall Street Journal blog. Note that users can opt-out of this feature (which is still in the testing phase), the same way that Twitter members can choose to not pass geographic data along with their tweets.

Twitter 142

Twitter Opt-out Opt-in Social Media 142

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Paper

Adobe Experience Cloud Blog

DECEMBER 23, 2013

'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.

Email Marketing 105

Email Marketing Thought Leadership Marketo Click Rate 105

SugarCRM

DECEMBER 23, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Marketing Automation Services Gartner 65

Hinge Marketing

DECEMBER 25, 2013

'When was the last time your management consulting firm conducted a competitor analysis? Here at Hinge, we frequently perform competitor analyses both for ourselves and for our clients, and not only because new competitors crop up. As in any market, competitors modify their positioning, products and services to adapt to market needs. Why is this important, you ask?

Consulting 64

Consulting Analysis Marketing Management Blogger 64

Hubspot

DECEMBER 26, 2013

'Another year is on the cusp of completion, meaning it was another year in which we saw some remarkable, whacked-out, inspirational, and innovative commercials. Each year, we get a healthy dose of TV spots from brands big and small -- some of which we expect to see high-quality ads from, and others that come out of nowhere with an uber-creative promo or two.

Skype 60

Skype Best Practices Storytelling Viral Marketing 60

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Social Media

LeadSquared

DECEMBER 27, 2013

Google plus has become a very important platform for businesses in terms of attracting new customers and building a community. Whether you have a Google plus account, Google plus local page for your business, or Google Places account, here are 11 Google Plus Best Practices for Businesses that you can try, to rank well on Google. Used wisely, it can benefit your business and significantly increase ranking chances on Google.

Practices 52

Practices Google Best Practices Business 52

SnapApp

DECEMBER 23, 2013

Customers Utilize SnapApp to Celebrate the Holidays. We hope you have your eggnog ready for this post. SnapApp is taking a look at a few of our customers using SnapApp to spread the holiday cheer. You’ll see the creativity bursting as our customers take engagement home for the holidays. Santa P aws is Coming to Kong. Kong might win the prize for cutest SnapApp celebrating the “howl-iday”.

Creativity 48

Creativity Facebook Personalization Content 48

Hinge Marketing

DECEMBER 23, 2013

'As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team. Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? The Value of Design in Brand Differentiation.

Blogger 55

Blogger Differentiation Outreach Webinar Metrics 55

Hubspot

DECEMBER 27, 2013

'Extra budget : It''s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind -- so if you don''t spend it now, you''re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you''re not using that extra budget, you could lose it anyway. At the same time, you don''t want to just recklessly buy junk to spend your budget -- your boss won''t like seeing hundreds of dollars go to random purcha

Budget Programs 56

Budget Programs Marketing Budget Marketing Budget Creation Buy 56

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Content

LEADership

DECEMBER 24, 2013

'We have talked all year long…raved and ranted, mulled and argued, researched and discussed…now it’s time to shut up and that’s just what I’m going to do. MERRY CHRISTMAS & A HAPPY NEW YEAR! HAPPY HOLIDAYS TO ALL OF YOU! Image credit: Shutterstock. The post Happy Holidays! appeared first on LEADership.

Research 47

Research 47

Adobe Experience Cloud Blog

DECEMBER 27, 2013

'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere.

Small Business Marketing 105

Small Business Marketing Marketing & Strategy Business Multi-Channel 105

Hinge Marketing

DECEMBER 27, 2013

'Top Professional Services Marketing Content from December 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! How Surveys Can Help You Create More Effective Content Marketing. By: Colleen Jones, Content Marketing Institute. 2013 has seen an exponential rise in content marketing, and it shows no signs of slowing down.

Webinar Metrics 57

Webinar Metrics Customer Surveys Mobile Marketing Hubspot 57

Hubspot

DECEMBER 24, 2013

'This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands. Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page -- also known as an offer -- and then you promote the heck out of it through your blog, social media accounts, and email marketing.

Mobile Marketing 56

Mobile Marketing Leads Lead Marketing Qualified Leads 56

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

LEADership

DECEMBER 27, 2013

'If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. For example, did you know that your ROI from B2B email marketing alone is 127%? This explains why companies are further relying on their email marketing campaigns.

Email Marketing 79

Email Marketing B2B Marketing B2B Mobile Marketing 79

Biznology

DECEMBER 23, 2013

'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. The more channels you use, the more ways you have to connect to potential and existing customers.

Content Marketing 127

Content Marketing Top of Funnel Content Paid Search Agency 127

Hubspot

DECEMBER 22, 2013

'The modern marketer wears many hats. From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. As modern-day Renaissance men and women, many of today''s marketers are expected to do it all … while balancing on one foot … and juggling chainsaws. Alright, that''s not entirely true, but the sentiment is spot on: Marketing.

Hubspot 56

Hubspot Organization Resources Copywriting 56