Sat.Apr 03, 2021 - Fri.Apr 09, 2021

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them.

How to Perfect Your B2B Marketing Message

Biznology

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.

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4 Strategies to Increase Content Relevance and Reignite Your B2B Content Marketing Plan

Hinge Marketing

One of my favorite philosophical dilemmas is Zeno’s dichotomy paradox. You may have heard it before! A version of it goes something like this: The greek goddess Atalanta plans to take a run to the end of a certain well-beaten path.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform.

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Report: B2B Marketers Continue to Prioritize Account-Based Marketing

KoMarketing Associates

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic.

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture.

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What’s a Customer Marketing Summit Without Influitive Customers?

Influitive

Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.

Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

44% of Marketers Finding It Difficult to Attribute Revenue to Social Media

KoMarketing Associates

Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.

Kids and keyboards don’t mix for social media managers

Biznology

Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done

Influitive

Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.

Why Content Differentiation Dictates Success (and How to Find Yours)

Marketing Insider Group

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Founder Interview Series #34: Kris Eul, Kinetic

Webbiquity

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition.

Doing the Things You Fear Most

Biznology

On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram.

10 Psych Principles to Attract and Grow Your Audience

Content Marketing Institute

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.

How to use persona-based marketing: A powerful tool for connecting with prospects and customers

Sales Lead Insights

For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Meet the Key Stakeholders Driving Technology Purchase Decisions

SWZD

The B2B buying process has significantly changed over time, with additional stakeholders getting involved and more than 70% of the buyer’s journey being completed before a sales engagement. But one thing still remains the same.

It’s Women’s History Month, How’s Your Company’s Performative Activism?

Biznology

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it.

Five Awesome SEO Tricks to Deliver Fast Results (and Wow Your Clients)

Sharpspring

Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic.

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How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

Boost sales and save money by nurturing warm leads that you already have. It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. This is the wrong approach. Instead, you can boost sales without spending more money, by working with the leads you already have.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Is Proving Content Marketing ROI an Impossible Dream?

Content Marketing Institute

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business.

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Tamara Rodman on the 2021 Edelman Trust Barometer

Biznology

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust.

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The Inconvenient Truth About Driving Sustainable Corporate Growth

ANNUITAS

If you read the latest business books or shop for the latest sales and marketing technology, you see the same story, over and over. That there is a revolution of companies that have reinvented how to engage with and convert customers.

The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.