Sat.Nov 05, 2022 - Fri.Nov 11, 2022

Today’s B2B Marketers Need To Start Closing More Deals!

Only B2B

Even though the title might seem like click-bait, I can promise you that it is not. I don’t even suggest that the sales department be taken over by the marketing department.

The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%.

Insiders

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What to expect in martech in 2023 and how to harness it to your advantage

Chief Martech

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure.

Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Content Marketing Institute

Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading → Company News

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The Ultimate Guide to an Effective B2B Marketing Plan

Launch Marketing

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start.

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More Trending

How to Keep Up With Rapid Changes in the World of Marketing Technology

DivvyHQ

Marketing technology is always changing, and it can be tough to keep up. Luckily, our latest guide from guest contributor Nick Rubright will help you find the right martech faster so you can stay ahead of the curve.

Finding the Best B2B Contact Database – What You Need To Know

SalesIntel

Have you been experiencing issues with your B2B data? . Is it inaccurate or insufficient and hurting your bottom line? Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner?

Email Content Automation: What It Means and Why It’s Effective

Litmus

This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. .

Let’s talk ABM: 7 steps to move from SMB Marketing to Enterprise ABM

Strategic-IC

Moving up from marketing to SMM to Enterprise is no small leap. It’s not for the faint-hearted.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

67% of Marketers Link Customer-Driven Marketing to Organizational Success

KoMarketing Associates

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole.

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing.

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Starting a Blog for Your Business: Checklist

Sharpspring

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought.

How to Create a Lead Magnet: A Step-by-Step Guide (+Examples)

Optinmonster

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A good lead magnet is important for bringing in new potential customers. They work very well for lead generation and can be quite easy to create.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

7+ Skills Every Content Marketer Needs To Be Great

Content Marketing Institute

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading → Speaker Advice Teams and Skills

How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

Marketing Insider Group

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals.

New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed.

What’s New in Litmus: November 2022

Litmus

Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)

Content Marketing Institute

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading → Company News

Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

53% of U.S. consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!).

How to Create Scroll-Stopper Ads That Convert

Bannersnack

13 minutes read Creating ads that catch the eye is more difficult than ever in today’s world, where everyone is fighting for online attention.

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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Facebook. Twitter. LinkedIn. The hiring process can be a drag.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

HCU and PRU – These Recent Google Search Updates Can’t Be Gamed

MarketMuse

A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.

Email Deliverability | Why Does It Matter?

Predictive Response

Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy. In 2020, Influencer Marketing Hub reported that 20.4% of all emails either go to spam or remain undelivered.

Internal Links: Ultimate Guide + Strategies

SEMrush

An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success. Link Building

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Experts Share Best Practices for Content Creation

Content4Demand

If it seems like the bar for B2B content gets higher every year, you’re not wrong. So what have you done lately to make sure yours does everything possible to connect with key audiences? Is it: Immersing buyers in your story? Specific to a moment in the buyer’s journey?

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

How to Write Business Emails That Work Like Magic in 2023

Scoop.it!

Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance.

Prove the value of content by managing the end-to-end process under one roof

Contently

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI).

8 Elements of a 2023 Ecommerce Content Marketing Strategy

SEMrush

Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 - based on tips from industry experts. Content Strategy