Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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Today’s B2B Marketers Need To Start Closing More Deals!

Only B2B

Even though the title might seem like click-bait, I can promise you that it is not. I don’t even suggest that the sales department be taken over by the marketing department. I’m aware that the majority of modern B2B marketers think they could sell more effectively than the sales representatives, but let’s work smarter rather than harder.

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.

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What to expect in martech in 2023 and how to harness it to your advantage

chiefmartech

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

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Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Content Marketing Institute

Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Ultimate Guide to an Effective B2B Marketing Plan

Launch Marketing

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start. While it can be tempting to procrastinate planning, especially when the end of the year can be a busy time for organizations, it is valuable to stay on top of planning.

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How to Keep Up With Rapid Changes in the World of Marketing Technology

DivvyHQ

Marketing technology is always changing, and it can be tough to keep up. Luckily, our latest guide from guest contributor Nick Rubright will help you find the right martech faster so you can stay ahead of the curve.

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Finding the Best B2B Contact Database – What You Need To Know

SalesIntel

Have you been experiencing issues with your B2B data? . Is it inaccurate or insufficient and hurting your bottom line? Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner? Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them?

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Email Content Automation: What It Means and Why It’s Effective

Litmus

This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. .

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Let’s talk ABM: 7 steps to move from SMB Marketing to Enterprise ABM

Strategic-IC

Moving up from marketing to SMM to Enterprise is no small leap. It’s not for the faint-hearted. Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

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67% of Marketers Link Customer-Driven Marketing to Organizational Success

KoMarketing Associates

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. Influitive recently published its “2022 State of Customer Marketing Report,” and statistics indicated that the majority of marketers (67%) consider customer-driven marketing to be “very important” to the overall success of their organization.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered!

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What’s New: Admin Portal, TalentOS, and Chorus Updates

Zoominfo

Updates this month to the ZoomInfo platform include a refreshed admin portal experience, TalentOS feature improvements, and upgrades within our Chorus platform. Here’s a breakdown of what’s new. Admin Portal We now offer customizable Do Not Call suppression options within our admin portal. Admins can select specific countries they would like to activate this feature for, or turn it on for all countries.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prove the value of content by managing the end-to-end process under one roof

Contently

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot

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7 Copywriting Strategies the Great Copywriters Wish You Knew

CopyBlogger

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.

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Here’s How to Engage ABM Accounts With Live and Virtual Events

Engagio

A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal. That’s why events are ideal for ABM and ABX! The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase.

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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Podcasts now a top channel for B2B marketing

Martech

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.

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8 Easy Steps to Learn SEO

The Daily Egg

If you operate a website, you know the importance of SEO (Search Engine Optimization). Fully understanding how to use SEO to drive. The post 8 Easy Steps to Learn SEO appeared first on The Daily Egg.

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Starting a Blog for Your Business: Checklist

Sharpspring

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time.

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5 Tips for Using Social Media in Government

Spiralytics

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past.

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What Is Ecommerce Branding All About? The Complete Guide

The Daily Egg

At the risk of stating the obvious, ecommerce is competitive. Online shopping has been popular for decades, but it has exploded over. The post What Is Ecommerce Branding All About? The Complete Guide appeared first on The Daily Egg.

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The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

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How to use AI and machine learning to boost marketing data management

Martech

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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5 Digital Marketing Tactics For Senior Living Communities

Stevens & Tate

More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities.

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7 Easy Steps to Sell Digital Products

The Daily Egg

Selling digital products online is one of the best entrepreneurial ventures, whether you see it as a side hustle or a long-term. The post 7 Easy Steps to Sell Digital Products appeared first on The Daily Egg.

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8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool via @sejournal, @mktbrew

Search Engine Journal

Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool appeared first on Search Engine Journal.

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