Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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14 Things The World's Most Successful Newsletters Can Teach Us About Driving Engagement

SendX

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics. From the Business of Fashion’s daily briefings to a regular dose of inspiration delivered by Storythings, here’s what you can learn from successful newsletter senders when it comes to driving engagement through emails.

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How To Create a Powerful Headline in 7 Simple Steps

Content Marketing Institute

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.

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4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

33Across

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have. The post 4 Tips for Publishers: How to Navigate Away From Third-Party Cookies appeared first on 33Across.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

KoMarketing Associates

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their in

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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true.

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5 Steps to Minimize Sourcing Snafus in Content Marketing

Contently

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was talking about.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

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Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster

Search Engine Journal

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away.

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Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with Less

Unbounce

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

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Google News Redesign Launches On Desktop via @sejournal, @MattGSouthern

Search Engine Journal

Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

Content Marketing Institute

Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.

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What Are the Top B2B Marketing Best Practices?

BOP Design

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Every successful B2B marketing strategy starts with a clear understanding of who is the target audience.

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Why Timing is Everything When it Comes to Lead Nurturing

NetLine

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at mult

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11 SEO Tips & Tricks To Improve Search Indexation via @sejournal, @krisjonescom

Search Engine Journal

Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability. The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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What’s the Scoop? Jun 24, 2022

Zoominfo

Our platform offers users exclusive Scoops insights into companies big and small, from funding announcements and executive moves to new projects and partnerships. This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market.

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B2B Sales Dynamics: Leads, Prospects, and Opportunities

Only B2B

A person or organization must first pass through numerous phases of interest before becoming a paying customer or client. The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. Different forms and levels of interaction are necessary for each stage. That is to say, a lead cannot receive the same level of attention as an opportunity.

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3 Simple Questions that Help You Write Better Headlines

CopyBlogger

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.

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Real Estate Link Building: 4 Of The Best Tactics via @sejournal, @BrianFr07823616

Search Engine Journal

The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website's visibility, and land more deals. The post Real Estate Link Building: 4 Of The Best Tactics appeared first on Search Engine Journal.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AI and The Future of Email Marketing

Benchmark Email

Email marketing has been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. The email marketing industry value stood at $7.5 billion as of 2020 and is expected to hit… The post AI and The Future of Email Marketing appeared first on Benchmark Email.

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When and How to Perform a Content Refresh

DivvyHQ

For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no. If your company has been in the content marketing game for a while, you may have loads of outdated or underperforming content that just needs some freshening up. And the impact of these efforts may be much bigger than you realize.

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Microsoft Office Alternatives

The Daily Egg

Microsoft Office has been a popular player in office suite software since the beginning. However, now there are so many other solutions. The post Microsoft Office Alternatives appeared first on The Daily Egg.

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New Updates To Google Page Experience Scoring Revealed At SEODay via @sejournal, @BrianFr07823616

Search Engine Journal

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To Google Page Experience Scoring Revealed At SEODay appeared first on Search Engine Journal.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Meta Description Tips To Help Your Content Get the Clicks

Content Marketing Institute

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.

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Best Free Social Media Analytics

TrustRadius Marketing

Social media is essential to building brand awareness and increasing sales. This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources.

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Link Reclamation: How to Reclaim Lost Backlinks

seo.co

Backlinks are one of the most precious assets for SEO purposes as well as your online presence. On the other hand, link building is a difficult process for many people, which is why it can be very infuriating when your hard-earned links disappear without any notice. And when backlinks get lost, you tend to lose all the value of the link. Unfortunately, links get lost for various reasons, whether deliberate or accidental by the source page and that is where reclaiming them comes in.