SendX
JUNE 19, 2022
Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics. From the Business of Fashion’s daily briefings to a regular dose of inspiration delivered by Storythings, here’s what you can learn from successful newsletter senders when it comes to driving engagement through emails.
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
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33Across
JUNE 21, 2022
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have. The post 4 Tips for Publishers: How to Navigate Away From Third-Party Cookies appeared first on 33Across.
Webbiquity
JUNE 21, 2022
Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KoMarketing Associates
JUNE 23, 2022
Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their in
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JUNE 21, 2022
In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C. So how do you toot your own horn when 77 percent of US consumers say they find it hard to trust companies these days? Enter the B2B Influencer.
The Point
JUNE 24, 2022
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room).
KoMarketing Associates
JUNE 22, 2022
Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Contently
JUNE 22, 2022
A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was talking about.
Search Engine Journal
JUNE 24, 2022
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
Zoominfo
JUNE 19, 2022
It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Oktopost
JUNE 20, 2022
Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.
Search Engine Journal
JUNE 21, 2022
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
NetLine
JUNE 21, 2022
Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at mult
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Zoominfo
JUNE 23, 2022
Our platform offers users exclusive Scoops insights into companies big and small, from funding announcements and executive moves to new projects and partnerships. This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market.
Search Engine Journal
JUNE 24, 2022
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability. The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.
BOP Design
JUNE 23, 2022
From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Every successful B2B marketing strategy starts with a clear understanding of who is the target audience.
Only B2B
JUNE 23, 2022
A person or organization must first pass through numerous phases of interest before becoming a paying customer or client. The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. Different forms and levels of interaction are necessary for each stage. That is to say, a lead cannot receive the same level of attention as an opportunity.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
DivvyHQ
JUNE 23, 2022
For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no. If your company has been in the content marketing game for a while, you may have loads of outdated or underperforming content that just needs some freshening up. And the impact of these efforts may be much bigger than you realize.
Search Engine Journal
JUNE 19, 2022
The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website's visibility, and land more deals. The post Real Estate Link Building: 4 Of The Best Tactics appeared first on Search Engine Journal.
Benchmark Email
JUNE 22, 2022
Email marketing has been an integral part of marketing as far back as the 1970s. Now, in the 2020s, the role of email marketing in the overall digital marketing strategy of businesses has only grown bigger and better. The email marketing industry value stood at $7.5 billion as of 2020 and is expected to hit… The post AI and The Future of Email Marketing appeared first on Benchmark Email.
Content Marketing Institute
JUNE 23, 2022
Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
TrustRadius Marketing
JUNE 20, 2022
Social media is essential to building brand awareness and increasing sales. This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources.
Search Engine Journal
JUNE 24, 2022
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To Google Page Experience Scoring Revealed At SEODay appeared first on Search Engine Journal.
PureB2B
JUNE 21, 2022
Want to know how to effectively leverage social media platforms to your B2B business advantage? All it takes is a keen understanding of the nuanced differences between channels. A helpful way to do that is to think of each social platform as its own kind of party. Yes, you read that correctly—a party. Hear us out: every party you’ve ever been to has had a distinct flavor, punctuated by the types of guests in attendance, choices of entertainment, décor, and such—context clues we use to determine
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