Sat.Nov 27, 2021 - Fri.Dec 03, 2021

7 List Cleaning Tips For Better Engagement (And Tools To Get Started)


Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters. email list management Email List Cleaning

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Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

KoMarketing Associates

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully.


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19 tips for generating more high-quality trade show leads

Sales Lead Insights

Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. So now is the time to start preparing. . If one of your exhibit goals is to get more high-quality sales leads, consider using these techniques. PRE-SHOW. Evaluate and select trade shows carefully.

Meet your 2021 Influitive BAMMIE Finalists


The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Number of Digital Nomads Surged Again in 2021


The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5

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60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives.

10 Top Tips For Packaging Design


Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect.

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Consultants Collective Profile: Gary Geipel


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Three SEO Tactics to Leave Behind in 2022


As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics


Has this sort of thing ever happened to you? You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing.

How to Learn Social Media Without Getting Scammed


It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course.

4 Ways To Measure Brand Awareness

Marketing Insider Group

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

5 Marketing Success Metrics You Should Be Measuring

SmartBug Media

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been.

B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers.

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

6 Mobile SEO Tools


Mobile indexing first means site owners need to pay attention to the mobile experience. These six mobile SEO tools ensure your site offers optimal exposure to mobile visitors. SEO tools

Six Questions to Ask When Conducting a Competitor Social Media Analysis

Launch Marketing

Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially.

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

Content Marketing Institute

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started.

How to Write Content that Converts

Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Jason Miller on Slaying Mediocrity


Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller.

The Why, When and How of Content Archiving


As the practice of content marketing has ramped up over the last decade, many companies find themselves sitting on boatloads of content assets that have passed their prime, and are no longer relevant. But does that mean all those assets are worthless? Absolutely not.

How To Become An Expert At Generating MQLs!

Only B2B

Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales and marketing appears to always come down to one thing: leads.

4 Business Storytelling Examples That Break the Problem-Solution Mold

Content Marketing Institute

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Top 10 Ways to Use Intent Monitoring In Demand Generation, B2B Marketing, and Sales


The moment B2B marketers set their eyes on intent data, many immediately think of using it to generate qualified contact lists. What’s your stance on the use of intent data?

6 Social Media Trends Delivery Businesses Should Focus in 2022


The platforms provided by social media and the Internet are constantly evolving. Every once in a while, social media platforms & trends change because of the constant introduction of new updates. Share This Post Shares.

Copywriting vs. Content Writing: What You Need to Know


Not all business writing is the same. Some types of texts are best created by people within the company, for the sake of accuracy and details.