Search Engine Journal
JUNE 10, 2021
SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO. The post 15 SEO Experts Share Their Tips for Newbies appeared first on Search Engine Journal.
OnMessage
JUNE 7, 2021
CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy. create a shared mindset. When employees have a deep understanding of what your company stands for, what it does and how it creates value [.]. The post Do Employees Understand Your Story and Strategy?
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Oktopost
JUNE 9, 2021
Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Marketing automation for business has also become a thing, with experts providing customizable and powerful solutions, so marketing goals are easier to attain.
Marketing Insider Group
JUNE 7, 2021
Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing s
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
JUNE 10, 2021
Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tomorrow People
JUNE 8, 2021
Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business. If you’re offering a recurring or subscription-based service, your prospects for survival, growth, and market leadership all depend on the ability to acquire and retain customers.
Marketing Insider Group
JUNE 8, 2021
Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected.
Vision Edge Marketing
JUNE 10, 2021
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand upstream and downstream marketing, to address Sales and Marketing alignment , and to improve their lead qualification process to support better customer acquisition.
KoMarketing Associates
JUNE 8, 2021
As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tomorrow People
JUNE 7, 2021
Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. As Europe's leading source of consumer transaction data, Fable Data’s mission is to provide great financial investments data for decision makers in both business and government.
Webbiquity
JUNE 8, 2021
Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. But there are rarely sufficient resources available to keep everyone satisfied.
Zoominfo
JUNE 11, 2021
If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.
Adobe Experience Cloud Blog
JUNE 11, 2021
At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
JUNE 8, 2021
Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Why? Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. It’s set to launch this year sometime between September and November.
Content Marketing Institute
JUNE 7, 2021
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.
Zoominfo
JUNE 11, 2021
If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.
The Daily Egg
JUNE 5, 2021
There are several players in the virtual phone number space, and it takes some digging to determine which is suitable for your needs. We spent many hours researching the best in the business, so you don’t have to. We found the best option for most people is Nextiva because of its dedication to exceptional service, […]. The post Best Virtual Phone Number Companies appeared first on The Daily Egg.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fusion Marketing Partners
JUNE 9, 2021
In my March column for CustomerThink, titled “Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit,” […].
Unbounce
JUNE 10, 2021
Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just throwing money right out the window.
Content Marketing Institute
JUNE 8, 2021
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.
The Daily Egg
JUNE 9, 2021
Shopify knows ecommerce. The platform has been helping online business owners sell products since 2006. It has five different plans and a barrage of helpful ecommerce features. However, where Shopify really shines is with its customer support team. If you place a high value on extra support, Shopify could be a great platform for your […]. The post Shopify Review appeared first on The Daily Egg.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Only B2B
JUNE 8, 2021
In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for lead generation. Email Marketing is the most effective and undisputed king of B2B marketing. Now the big question is, how can businesses generate profit from email marketing and alleviate their business productivity?
Sprout Social
JUNE 8, 2021
The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade. Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out.
Benchmark Email
JUNE 9, 2021
Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about. And while it all may seem like fun and games, summertime is also synonymous with declining sales.… The post 5 Emails for Summer Campaign Inspiration appeared first on Benchmark Email.
Biznology
JUNE 11, 2021
Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have been so turned upside down, righting ourselves is bound to cause some vertigo. As we all find our balance, many people have floated the notion that before returning to normal, we should consider what parts of our previous normal are and are not worth our return.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Only B2B
JUNE 9, 2021
Cold email marketing has been in the marketing industry since many years. We can say since the dawn of internet. The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! Cold emailing is the best and proven way to grow your network and increase sales. The idea of sending an email to the business can be daunting, especially for small companies.
Sprout Social
JUNE 7, 2021
Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Add on all of this to juggling Instagram management between your mobile phone separate from the rest of your social tools, and it’s no wonder some social teams feel overwhelmed. .
Litmus
JUNE 8, 2021
Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights. When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and
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