Sat.Jun 05, 2021 - Fri.Jun 11, 2021

15 SEO Experts Share Their Tips for Newbies via @sejournal, @TaylorDanRW

Search Engine Journal

SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO. The post 15 SEO Experts Share Their Tips for Newbies appeared first on Search Engine Journal. Careers & Education SEO

Do Employees Understand Your Story and Strategy?

OnMessage

CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy. create a shared mindset.

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Common B2B Marketing Mistakes You Need to Avoid

Oktopost

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers.

6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Measure Up Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition.

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow.

What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs).

79% of Marketers Say Instagram is ‘Important’ for Influencer Marketing

KoMarketing Associates

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform.

How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

Marketing Insider Group

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy).

Financial data provider Fable Data hires product marketing agency Tomorrow People

Tomorrow People

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Digital Marketing Disruption: Why the Status Quo is Dangerous

Webbiquity

Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively.

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Report: Social Media Marketing Channels are Delivering Across the Board

KoMarketing Associates

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before.

What We Can Take From the Pandemic: Perspective, Passion and Peace of Mind

Biznology

Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have been so turned upside down, righting ourselves is bound to cause some vertigo.

Building a Better CPA Marketing Budget

Hinge Marketing

The last year has been unexpected, unprecedented and unpredictable. On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. .

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Effectively Budget for Small Business Marketing

Webbiquity

Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business.

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José Pires: Innovation for Value Creation

Carla Johnson

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block.

Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment

Biznology

Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. One of their main findings is the desire for empowerment and independence has increased.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Three Reasons To Claim Your Google My Business Listing

Go Beyond SEO

If you haven’t already jumped on the Google My Business bandwagon, now’s the time.

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How to Choose and Implement a Successful B2B Pricing Strategy

Fusion Marketing Partners

In my March column for CustomerThink, titled “Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit,” […]. B2B Pricing Pricing Strategy B2B pricing pricing strategy

Using Tech to Streamline and Future-Prep Your Supply Chain

Biznology

Image Source: Pexels. Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities.

Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.