Hive9

MAY 24, 2021

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. From your speaker to your subwoofer to your HDMI to your BlueTooth to your translucent green Nintendo 64 (did we mention old-school?) connections, the A/V receiver is the operational backbone of all the components of your home theater system.

Planning 173

Planning Cable Marketing & Strategy Marketing 173

Content Standard

MAY 28, 2021

Finding fresh takes on content marketing topics is a common pain point for brands across industries. As brands realize the value of content marketing and publish more content every day, it’s increasingly difficult to achieve one of the hallmarks of quality content: originality. Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

Optinmonster

MAY 27, 2021

Do you want to get more feedback from visitors before they leave your site? The best way to do this is with an exit survey, so customers can quickly rate and review their experience. This will give you critical information about what customers like and don’t like on your site. That way, you can optimize for user experience (UX) and maximize revenue.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to bo

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Influitive

MAY 26, 2021

You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. Half a drink through and you […]. The post Customer Advocacy is a Two-Way Street appeared first on Influitive.

Course 246

Course Personalization Practices Best Practices 246

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. For this episode, we’ve focused on a recent conversation regarding the product announcement aspect of the launch.

Product 243

Product Paid Search Agency Planning Case Studies 243

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

MAY 28, 2021

User onboarding is an important step in any customer’s journey, making it crucial from an organizational point of view. About 86% of companies state that they are more likely to stay loyal to a company that carries out the customer onboarding process effectively. Moreover, customer onboarding processes also define the workflow that every customer should be aware of while starting to use any application.

Examples 196

Examples Marketing Management Brand Identity Branding 196

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

KoMarketing Associates

MAY 25, 2021

As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, the majority of marketers (48%) ran between one and five influencer marketing campaigns.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic. In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away. Among the causes and cures of Zoom Fatigue I wrote about recently is stress caused by having a bunch of people staring at you.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Spiralytics

MAY 27, 2021

Let's take a look at the basics of link building as an SEO strategy used by many site owners to increase traffic and rankings. The post The Basics Of Link Building (A Beginners Guide) appeared first on Spiralytics Inc.

Link Building 147

Link Building Ad Building SEO Traffic 147

SEMrush

MAY 25, 2021

This guide contains everything anchor text and the different kinds of anchor text you need to know about. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.

SEO 145

SEO Effectiveness 145

The Daily Egg

MAY 25, 2021

It’s true, easy usability has become mandatory for a site to be considered well designed. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This […]. The post 5 Key Principles Of Good Website Usability appeared first on The Daily Egg.

Marketing Websites 145

Marketing Websites Impressions Order Design 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandpoint

MAY 26, 2021

The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021.

Conference 138

Conference PR Advertising Agencies Distribution 138

Content Marketing Institute

MAY 27, 2021

When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.

Marketing & Strategy 143

Marketing & Strategy Content Marketing Strategy Ad Building 143

SEMrush

MAY 25, 2021

Just how can you improve your SEO ranking? This guide highlights essential SEO ranking tips and explains how to create a website that will succeed. From page load speed to creating a mobile-friendly website, we‘ll guide you through ways to help place your site higher on SERPs.

SEO 144

SEO SERP Tips Marketing Websites 144

Benchmark Email

MAY 26, 2021

Consumers engage with their favorite brands through multiple channels. They’re using a combination of web, social media, email, and live chat to buy products online. And they’re doing so from different devices — smartphones, tablets, and desktops. It’s more important than ever for businesses to align their marketing strategies to create a more consistent shopping… The post 5 Best Omnichannel Marketing Practices to Grow Your eCommerce Business appeared first on Benchmark Email.

eCommerce 143

eCommerce Practices Best Practices Business 143

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Unbounce

MAY 27, 2021

Rey Skywalker. Bilbo Baggins. Harry Potter. What do these cult-classic heroes all have in common? Kick-ass origin stories. The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Heinz Marketing

MAY 27, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. Sales and marketing alignment is essential to any ABM strategy. It can make or break your ABM strategy. Only 3 in 10 sales and marketing professionals think their organizations are fully aligned. To ensure ABM success, we need to understand issues that can arise or are present when aligning sales and marketing teams.

Account Based Marketing 138

Account Based Marketing ABM Sales Qualified Leads Top of Funnel 138

SEMrush

MAY 25, 2021

In this content calendar guide, you will get tips and strategies for creating a content calendar, learn what makes a successful editorial calendar, learn the steps to create a content calendar, see different content calendar templates and tools, and learn what it takes to create a social media content calendar.

Content 143

Content Template Social Media Tips 143

Benchmark Email

MAY 25, 2021

Every day, the digital marketing landscape is changing. And this year is no different. Many marketers out there compile social media tips that aren’t actionable and don’t help companies build a brand with staying power. But, don’t worry, I got your back with this one. When it comes to effectively using social media to grow… The post How to use Social Media to Grow your Business in 2021 appeared first on Benchmark Email.

Social Media 137

Social Media Media Business Advertising Benchmark 137

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

MAY 24, 2021

If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. The Content Inc. model is for you. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute.

Ad Building 135

Ad Building Content Trust Marketing Content Marketing 135

BOP Design

MAY 24, 2021

Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing? While 100% uptime may not be realistic (at least not yet), you can certainly keep downtime to a minimum. Below are tips from my B2B web design experience on steps you can take to limit website downtime.

Marketing Websites 128

Marketing Websites Marketing Agencies 2 B2B Work Management 128

SEMrush

MAY 26, 2021

Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works in 2021, offer helpful resources to continue your training, and include tips from 10 industry experts.

SEO 136

SEO Training Tips Resources 136