Sat.May 22, 2021 - Fri.May 28, 2021

Top Growth Hacks to Get More Marketing Qualified Leads for Your Sales Funnel

Unbound B2B

Quick Summary: Aligning the sales and marketing team will help you generate marketing qualified leads. Account-based marketing lets you generate MQLs by focusing on highly targeted accounts. By leveraging marketing automation, you can nurture leads before forwarding them to the sales team.

Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it.

Plan 151
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How to Bring Fresh, Differentiated Perspectives to Well-Worn Content Marketing Topics

Content Standard

Finding fresh takes on content marketing topics is a common pain point for brands across industries. As brands realize the value of content marketing and publish more content every day, it’s increasingly difficult to achieve one of the hallmarks of quality content: originality.

How to Create a Website Exit Survey (The Easy Way)

Optinmonster

Do you want to get more feedback from visitors before they leave your site? The best way to do this is with an exit survey, so customers can quickly rate and review their experience. This will give you critical information about what customers like and don’t like on your site.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

8 Great Examples of User Onboarding Emails From Top Brands

SendX

User onboarding is an important step in any customer’s journey, making it crucial from an organizational point of view. About 86% of companies state that they are more likely to stay loyal to a company that carries out the customer onboarding process effectively.

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The show must go on: Silverfin Fast Forward Studio

Tomorrow People

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants.

4 Paths To Building Buyer Trust Through Empathy And Humility

Tony Zambito

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception.

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. .

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Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries.

Is Helping Buyers To Buy Really The Right Mindset?

Tony Zambito

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception.

Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage?

Intent 130

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Customer Advocacy is a Two-Way Street

Influitive

You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table.

How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program.

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

KoMarketing Associates

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience.

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The Remote Work Rundown: Powered by ZoomInfo

Zoominfo

The COVID-19 pandemic has fundamentally changed the way we view the office. As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Come Clean, Fix, Move On: Never Let the Ticking Time Bombs Linger

Biznology

Things go wrong when you move quickly. Hey, things go wrong when you move slowly or even when you do nothing too! We at Consultants Collective talk a lot about change, and about resets, and pivots…and these are precisely the points where things can easily go sideways if you’re not careful.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences.

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71% of Marketers to Boost Influencer Marketing Budgets This Year

KoMarketing Associates

As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic.

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Bring a New Product to Market Without Reinventing the Wheel

Measure Up Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Types of Video to Try Now

Biznology

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away.

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Get To Get An Exciting Career in Content Marketing

Marketing Insider Group

Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet.

8 Tips for Finding and Hiring the Right SEO Provider

Moz

Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more

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The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts

Hubspot

Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks , and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.