Sat.May 15, 2021 - Fri.May 21, 2021

19 Social Media KPIs You Should Be Tracking

Hootsuite

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in.

Logic and Math Two Essential Skills for Accountability and How You Use Them

Measure Up Marketing

Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. If you have ever worked a Sudoku puzzle you understand the difference between logic and math.

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Power Your Campaigns With Positioning and Messaging

Metadata

This is the third post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before.

Industrial Customer Journey and the Digital Experience

Industrial Marketing Today

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect.

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4 Ways To Propel Your ABM By Doing What Is Good For The Buyer

Tony Zambito

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program.

Bringing indoor air quality to life for Airthings

Tomorrow People

Unique interactive experiences guide B2B and B2C prospects on a learning journey to increase awareness and engagement. A breath of fresh air. Airthings is an award-winning provider of indoor air quality monitoring systems for homes and businesses.

B2C 156

How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos.

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits.

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Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

6 Essential Ways To Capture Your Buyers’ Attention In A Post-Pandemic New Reality

Tony Zambito

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders. Gaining buyers’ attention became that much harder during the pandemic. The pandemic wreaked havoc on the ability of people to give attention. To concentrate. To focus.

The Risks of Over-Reliance on Late-Stage Content

The Point

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success.

A Smarter Way To Incentivize Your Sales Team

Zoominfo

Sales reps’ lives were built around the office — the environment, the energy, and the excitement of end-of-quarter blitzes. Then everyone went remote, and over the last year sales leaders and enablement teams had to come up with new ways to incentivize their reps.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question.

Buy 156

Can You Build A Side Business With Social Media?

Webbiquity

Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends.

Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty

Influitive

For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES.

Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Ready?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Employee Advocacy: 3 Crucial Tips to Improving Content And Engagement

Marketing Insider Group

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it.

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Report: Many Marketers Failing to Unlock First-Party Data Potential

KoMarketing Associates

Many marketers believe they are on the edge of unlocking the potential of first-party data. However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI).

Report 170

The History and Future of Internal Communications: “Leadership IS Communication”

Biznology

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

These 10+ Expert Tips Explain How to Really Scale Content Production

Content Marketing Institute

To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […]. Content Marketing B2B content marketing Content marketing thought leadership

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60% Find Designing Effective Customer Experience Very Important for Competitive Advantage

KoMarketing Associates

Many marketers already know the importance of designing an effective customer experience to edge out the competition. However, new research indicates that the majority are still fraught with challenges in this area.

Measuring Content Marketing Effectiveness

Biznology

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B.

3 Quality Signals That Help Content Rank Higher in SERPs

Content Marketing Institute

In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.