Vision Edge Marketing
MAY 18, 2021
Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. If you have ever worked a Sudoku puzzle you understand the difference between logic and math. While most Sudoku puzzles use numbers in the boxes, the numbers are irrelevant. Solving the puzzle requires a form of logic known as deductive reasoning.
Metadata
MAY 19, 2021
This is the third post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. And giving you new, actionable tactics to implement today. Every millisecond, a digital marketing campaign dies a lonely, insignificant death.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.
Zoominfo
MAY 20, 2021
Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 17, 2021
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MAY 20, 2021
Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends. This is something that comes naturally when you’re doing it for someone else.
SendX
MAY 21, 2021
There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!! I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 billion users in 2025. Woo-hoo!!
KoMarketing Associates
MAY 18, 2021
Many marketers already know the importance of designing an effective customer experience to edge out the competition. However, new research indicates that the majority are still fraught with challenges in this area. Ascend2 recently published the “Customer Experience Design Survey Summary Report,” and statistics showed that the majority of marketers (60%) consider it “very important” to design an effective customer experience to gain a competitive advantage.
Tony Zambito
MAY 17, 2021
Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. While others show the continued struggle for marketing to gain traction with ABM.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Point
MAY 17, 2021
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.
Marketing Insider Group
MAY 18, 2021
Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content.
Biznology
MAY 18, 2021
In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead. Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “ Writing Boots. ” An award-winning journalist, he’s just published his must-read
Tony Zambito
MAY 21, 2021
Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders. Gaining buyers’ attention became that much harder during the pandemic. The pandemic wreaked havoc on the ability of people to give attention. To concentrate. To focus. Particularly in the early days of the COVID-19 pandemic. Then, there were numerous reports, TV stories, and studies pointing to a decrease in attention span.
Advertisement
In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
KoMarketing Associates
MAY 19, 2021
Many marketers believe they are on the edge of unlocking the potential of first-party data. However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential.
Fusion Marketing Partners
MAY 19, 2021
In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […].
Biznology
MAY 21, 2021
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly asking themselves and their teams, how do we move from good to great? What are our greatest opportunities to transform our leadership perspective and competencies to have an outsized impact on our organizations?
Industrial Marketing Today
MAY 17, 2021
Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Engagio
MAY 19, 2021
Account-based marketing has been at the center of business development conversations for many years. By now, the concept is not novel or outside the box. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. And so the conversation is shifting. Visionary business leaders are turning their attention toward the next evolution of ABM.
Launch Marketing
MAY 19, 2021
Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen.
Content Marketing Institute
MAY 20, 2021
To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading → The post These 10+ Expert Tips Explain How to Really Scale Content Production appeared first on Content Marketing Institute.
Benchmark Email
MAY 18, 2021
Email marketing is one of the most effective digital marketing strategies that help small businesses to grow and maintain their client roster. It is a conversion-rich strategy to keep your customers up to date about your business and foster a better relationship with them. Email marketing also promises a lucrative return on investment — it… The post How to Harness Facebook Video Ads to Grow Your Email List appeared first on Benchmarkemail.
Advertisement
In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Brightedge
MAY 16, 2021
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge.
SEMrush
MAY 19, 2021
Want to attract more traffic to your website? Read this guide to learn how to create SEO content from scratch and bring more value to your audience with your writing.
Outgrow
MAY 21, 2021
16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. That’s why we’re back with another guide for you! . This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first.
Content Marketing Institute
MAY 17, 2021
In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute.
Advertisement
Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Vidyard
MAY 21, 2021
One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer. If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video).
SEMrush
MAY 20, 2021
Video is an ever-growing gold mine for content, and will require a different kind of SEO strategy to rank vidoe search engines like Youtube. In this guide, we’ll share our best practices for optimizing your videos’ SEO.
The Daily Egg
MAY 21, 2021
Ooma is a leading VoIP phone service for residential and business customers. With affordable prices and a free plan, customers can set up a complete phone system with voicemail, call forwarding, call blocking, and various other features to tailor their system to their needs. Although Ooma is for home or business, we especially love it […]. The post Ooma Review appeared first on The Daily Egg.
Expert insights. Personalized for you.
143 
Let's personalize your content