SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers. These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates abo

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

DAGMAR Marketing

MAY 11, 2021

Everything you need to know about Core Web Vitals and SEO in 2021. Did you know that 88 percent of users are less likely to return to a website after a bad user experience? Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor.

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

NetLine

MAY 13, 2021

It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do we get to share an entire year’s worth of consumption data with the B2B industry, but we also get to sink our teeth into a brand new set of data points, trends, behaviors,

B2B 71

B2B Webinar Metrics Content Marketing Report 71

Marketing Insider Group

MAY 11, 2021

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key “outside” factors to achieve greater success: Customer-Centricity.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. As far as I can see, there is a whole lotta bad buyer personas being created.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

KoMarketing Associates

MAY 13, 2021

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers. These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates abo

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Tony Zambito

MAY 12, 2021

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W. Bush and President Mikhail Gorbachev used the term “new world order” to describe the change in the relationship between the two superpowers. Defining a new spirit of cooperation and a new form of leadership in the world.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Influitive

MAY 14, 2021

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.

Forrester 147

Forrester B2B B2B Marketing Optimization 147

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Social Media

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around cus

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

MAY 11, 2021

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.

Resources 144

Resources Tips Tools Stats 144

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Unbounce

MAY 11, 2021

Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back. Maybe a high-priority project gets in your way or—ugh— who has the time? Whatever the reason, customer journey mapping often doesn’t happen, even though it should. To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template.

Template 143

Template Landing Pages Touchpoints Top of Funnel 143

SEMrush

MAY 13, 2021

Discover the best tools for marketing agencies in 2021, and ensure that your business is fully equipped to be competitive – whatever your budget and requirements.

Advertising Agencies 144

Advertising Agencies Paid Search Agency Budget Programs Ad Agencies 144

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

MAY 10, 2021

Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading → The post How to Be an SEO Difference Maker appeared first on Content Marketing Institute.

SEO 143

SEO Tactics Tools Content Marketing 143

The Daily Egg

MAY 10, 2021

Ever wondered why some online businesses are feasting in their industry—making enormous amounts of cash from every visitor that hits their page—while some seem to barely eek by and have a thin bottom line? If you want to suck in sales, leads, and email subscribers like a vortex, you have to do what the pros […]. The post How to Build a Sales Funnel appeared first on The Daily Egg.

Top of Funnel 133

Top of Funnel Ad Building Sales Leads Leads 133

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. That’s where Account-Based Experience (ABX) comes in. Account-Based Experience takes the principles from the best CX — trust, empathy, and relevance at every stage of the journey — and applies them to the account-based world.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

The Daily Egg

MAY 10, 2021

In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO marketing? We’re all familiar with the fear of missing an amazing opportunity. We don’t want to look back on our lives and wonder, “What if?” Savvy marketers have tapped into […]. The post 10 Effective FOMO Marketing Techniques to Increase Online Results appeared first on The Daily Egg.

Effectiveness 131

Effectiveness Social Media Marketing Social Marketing 131

Biznology

MAY 14, 2021

“…So, how do we reconcile this apparent paradox — our mental and physical health is important for our educations and careers, but our educations and careers impede the time and energy we have for our mental and physical health?” – HBR – There’s No “Right” Way To Do Self-Care This question has taken on a deeper resonance of late, especially in the context of mental health, for clients, colleagues and friends.

Rules 104

Rules Consulting Customer Surveys Education 104