Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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3 Ways B2B Marketers Can Use AI To Increase Customer Engagement

PathFactory

This article is a contribution from PathFactory’s Co-Founder Nick Edouard. Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. There are so very many possibilities and making the transition can feel daunting at times. We know AI offers the ability to create truly personalized business-to-business (B2B) customer journeys that are just as unique as the superior consumer experiences p

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Trends 145
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How to Know You’re a Savvy Marketer

B2B Digital Marketer

Test yourself and know how you can become a savvy marketer. There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience.

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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

Traffic 298
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Join Me For a Talk on GTM Strategy in a Post-Pandemic World

Tony Zambito

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. It is a pleasure to accept this invitation from BrightTALK and TechTarget. Two supporters on the need for insights and the power of deeply understanding buyers.

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1.

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Cookie to Cookieless: The Latest Trend in Ad Buying?

33Across

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across.

Buy 114
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10 AI Tools for Content Marketing Worth Checking Out

DivvyHQ

If you're looking to streamline your content marketing process, check out these 10 AI tools that can help! From grammar checking to long-form content creation, these tools can help you save time and produce better content.

Tools 91
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12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Search Engine Journal

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.

ROI 314
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What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

SendX

Even after centuries since it was first used, the term “P.S.” is still found in many letters today.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 2022 Gift Guide for Sales

ANNUITAS

As we know, all organizations have had a tough year but no one feels the pressure quite like sales teams. Sales is on the front lines of uncertainty, dealing with organizational pressure to bring in new business, increased expectations with decreased resources, and all the uncertainty that this past year has brought us. Marketing has already made their list this year , so it’s time to hear from sales!

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Where Are Business Decisions Really Being Made?

Zoominfo

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams.

Business 130
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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey.

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The pros and cons of social media

Sprout Social

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

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How to Drive a Diverse, Equitable, and Inclusive Recruiting Process

Zoominfo

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). Companies with a solid strategy for DE&I are likely to have: Better financial performance Better workplace culture Better employee engagement It benefits every company to go beyond simply promoting equality in the workplace.

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Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal.

Google 135
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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. What better way to evoke strong emotions than letting them reminisce about the simple and stress-free life they experienced before through nostalgic interpretations?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Questions On Attraction Marketing Strategies To Consider

Stevens & Tate

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there are two routes to choose between — prospective marketing and attraction marketing.

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5 Building Blocks for Connecting Content to B2B Revenue Growth

Content Marketing Institute

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

Forrester 131
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8 Facebook Marketing Tips To Revitalize A Boring Page via @sejournal, @rio_seo

Search Engine Journal

You've created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing Tips To Revitalize A Boring Page appeared first on Search Engine Journal.

Facebook 134
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What Is Blog Design All About? The Complete Guide

The Daily Egg

The content in your blog is the most important aspect of creating a successful blog. After all, you want your readers to. The post What Is Blog Design All About? The Complete Guide appeared first on The Daily Egg.

Design 126
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Interested in speaking at The MarTech Conference in March? Submit your pitch now!

Martech

The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

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How Resellers Can Add Value to a Publishers’ Unaddressable Inventory

33Across

Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their. The post How Resellers Can Add Value to a Publishers’ Unaddressable Inventory appeared first on 33Across.

Spending 118
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Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

Search Engine Journal

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal.