3 Ways B2B Marketers Can Use AI To Increase Customer Engagement
PathFactory
DECEMBER 8, 2022
This article is a contribution from PathFactory’s Co-Founder Nick Edouard. Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. There are so very many possibilities and making the transition can feel daunting at times. We know AI offers the ability to create truly personalized business-to-business (B2B) customer journeys that are just as unique as the superior consumer experiences p
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