Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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7 Things B2B Content Marketers Need in 2023 [New Research]

Content Marketing Institute

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.

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The Case Study Is Dead. Long Live the Customer Story

Influitive

More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it’s […]. The post The Case Study Is Dead. Long Live the Customer Story appeared first on Influitive.

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56% of B2B Marketers to Go Mostly or Entirely Digital Within the Decade

KoMarketing Associates

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. The American Marketing Association-New York recently published the “Future of Marketing” report for 2022, and statistics suggested that most B2B marketers (56%) see most or all of their efforts moving online or going digital within the next 10 years.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Lead Generation Trends to Focus on In 2022

Launch Marketing

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.

More Trending

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Get the Full Picture: How to Calculate the True Cost of Your Content

DivvyHQ

Are you aware of the true costs of content production? Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in. Content is one of a company's most valuable assets, so read on to learn more about the concept of "cost of ownership" when calculating the true costs of content.

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What is Phygital Marketing and How to Use It?

Valasys

Introduction. The advancement of technology is unending. Since we now live in a digital age, purchasing goods online is a usual deal. This is one of the key factors behind the significance of the term “digital customer experience” in today’s society. Every marketing and customer experience conversation now includes the buzzword “phygital.” Phygital is a peculiar term for a trend of upgrading a physical brand experience with a digital component – or vice versa.

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11 User Engagement Metrics You Should be Looking at in 2023

Oktopost

Businesses face a big problem when it comes to understanding how interested potential customers are in their products and services. The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Image credit: Mohamed_Hassan on Pixabay. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Three Tips for Effectively Leading A Remote Marketing Team

B2B Marketing Zone Submitted Articles

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job.

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Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. 10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before.

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Guide to Creating a B2B Marketing Funnel in 2022

B2B Marketing Zone Submitted Articles

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!

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The Top 19 Tools For Managing Social Media Accounts via @sejournal, @ashleymadhatter

Search Engine Journal

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.

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7 Easy Steps to Improve SEO Ranking

The Daily Egg

Are your competitors outranking you? If they are, it’ll have a negative impact on your business, blog, or whatever kind of website. The post 7 Easy Steps to Improve SEO Ranking appeared first on The Daily Egg.

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How Adidas builds metaverse experiences and partnerships

Martech

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Email Autoresponders: Meet the Lazy Marketer’s Best Friend

CopyBlogger

Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.

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Google Replaces Title Tags With Site Names For Homepage Results via @sejournal, @martinibuster

Search Engine Journal

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

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Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.

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4 tips for navigating sensitive customer data

Martech

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Ways to Design Your Ecommerce Website (Examples)

The Daily Egg

Picture this: you’ve spent the time and money on a new PPC ad campaign and taking great photos of your products. Now, The post 6 Ways to Design Your Ecommerce Website (Examples) appeared first on The Daily Egg.

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LinkedIn Adds Automatic Captions To Videos via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.

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Digital Brand Compliance: A New Responsibility of Content Marketing

Content Marketing Institute

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.

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5 RevOps Steps to Give You an Advantage Over Your Competitors

Envy

You’ve definitely heard the term being thrown around, but what is RevOps really? In one sentence, Revenue Operations or RevOps is the end-to-end view of a company, starting with marketing, through SDR & sales and ending with customer service and customer success. Quite simply, operational integration of all these departments is crucial for your company’s success.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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7 Easy Steps to Sell an Ecommerce Business

The Daily Egg

People sell their ecommerce businesses for many reasons. Some online store owners feel that they’ve put their heart and soul into the. The post 7 Easy Steps to Sell an Ecommerce Business appeared first on The Daily Egg.

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Google On The Main Thing To Know About Geo IP Redirects via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.

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What Are Website Design Systems & Why Do They Matter?

BOP Design

Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. A robust and well thought out website design system is a set of standards designers and developers use to create a visually coherent and well performing website.