Sat.Oct 15, 2022 - Fri.Oct 21, 2022

7 Things B2B Content Marketers Need in 2023 [New Research]

Content Marketing Institute

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading → Company News

5 Marketing Tactics That Can Enhance Your ROI

Marketing Insider Group

When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to level off at some point.


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The Case Study Is Dead. Long Live the Customer Story


More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it’s […].

56% of B2B Marketers to Go Mostly or Entirely Digital Within the Decade

KoMarketing Associates

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

5 Customer Research Methods No B2B Company Should Skip


Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined.

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Are You Willing To Kill Your Content To Save Yourself?

Content Marketing Institute

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading → Company News

Get the Full Picture: How to Calculate the True Cost of Your Content


Are you aware of the true costs of content production? Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in.

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What is Phygital Marketing and How to Use It?


Introduction. The advancement of technology is unending. Since we now live in a digital age, purchasing goods online is a usual deal. This is one of the key factors behind the significance of the term “digital customer experience” in today’s society.

11 User Engagement Metrics You Should be Looking at in 2023


Businesses face a big problem when it comes to understanding how interested potential customers are in their products and services. The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Do You Need a Privacy Policy on Your Website?

Marketing Insider Group

Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business.

What Are the Essential Rules for SEO Copywriting?


Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies.

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Three Tips for Effectively Leading A Remote Marketing Team

Kellie Walenciak

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job

Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Is Your Marketing Ready for Web 3.0?

Marketing Insider Group

The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out – what works? Take the advent of social media for example.

Five Ways to Improve Email Deliverability: Reaching More Inboxes


Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies.

Guide to Creating a B2B Marketing Funnel in 2022

Online Optimism blog

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022

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Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Email Deliverability Terms You Need to Know [Cheat Sheets]


You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy.

How to Streamline Your Marketing Workflow


Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Fooey.

Digital Brand Compliance: A New Responsibility of Content Marketing

Content Marketing Institute

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading → Company News

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

5 RevOps Steps to Give You an Advantage Over Your Competitors

Marketing Envy

You’ve definitely heard the term being thrown around, but what is RevOps really? In one sentence, Revenue Operations or RevOps is the end-to-end view of a company, starting with marketing, through SDR & sales and ending with customer service and customer success.

How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy


“Bannerflow has saved us around 15,500 hours in production time. Broken down, that’s roughly one designer working for seven years.”. When you’re working with live odds and matches, everything can change – fast. This is particularly true in the world of iGaming.

3 Conversation Intelligence Tools to Boost Your Marketing & Sales Outcomes

SmartBug Media

In the sales and marketing realm, a professional's most important tool is their voice. It allows them to communicate ideas, interact with other individuals, and express thoughts and emotions.

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How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]

Content Marketing Institute

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading → Company News

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Email Design Best Practices: 11 Key Things to Know


Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable.

8 Modern Affiliate Strategies to Incorporate


The world of affiliate marketing experienced exponential growth over the past few years. Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases?

What is an Attribution Model and How can it Benefit your Business?


Did you know that approximately 42% of marketers still use spreadsheets for marketing attribution? What is an Attribution Model? Marketing attribution is the process of assigning credit for conversion to the various marketing channels that contributed to the sale.