Webbiquity
MAY 17, 2022
Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.
Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
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KoMarketing Associates
MAY 17, 2022
As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Mention and Livestorm teamed up to conduct the “Marketing Manager Mindset Report,” and statistics suggested that most B2B marketers (25%) now have an annual marketing budget of between $10,000 and $100,000.
SendX
MAY 20, 2022
Are you looking for ways to automate your lead generation processes? If yes, then this article is for you. In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
MAY 20, 2022
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we discussed how organizations with customer advocacy programs already have premiere environments […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MAY 18, 2022
Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.
SendX
MAY 16, 2022
Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company. Crypto marketing agencies are experts that can manage this part of the crypto business — assisting in increasing awareness and improving performance, growing your user base, increasing your brand value, and thus getting the results of your investments.
Search Engine Journal
MAY 19, 2022
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
Zoominfo
MAY 18, 2022
Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.
Search Engine Journal
MAY 16, 2022
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.
Zoominfo
MAY 16, 2022
Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
The Daily Egg
MAY 20, 2022
Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.
Search Engine Journal
MAY 15, 2022
Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here's how. The post 8 White Hat SEO Techniques To Double Your Search Traffic appeared first on Search Engine Journal.
Benchmark Email
MAY 19, 2022
Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would… The post The Pros and Cons of Text-Based Email Versus HTML appeared first on Benchmark Email.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Contently
MAY 15, 2022
If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, this little love affair can lead to navel-gazing—and irrelevant content.
readwrite
MAY 14, 2022
The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).
Search Engine Journal
MAY 19, 2022
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.
SWZD
MAY 19, 2022
Enterprises are looking for unified and more secure communications solutions. Know what’s next in the evolution of workplace communications with these key takeaways for marketers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
MAY 18, 2022
Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. It’s pretty easy to imagine how it happens. Maybe a company trying to retain talent offers a bigger title — but not all the responsibilities and pay that should follow. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role.
Only B2B
MAY 19, 2022
If you search for “appointment setting tips” on Google, you’ll receive approximately 3.5 million results! A variety of coaches, gurus, and experts have written pieces about how to enhance your appointment setting talents in 9 ways, 5 ways, 46 ways, and an endless number of ways. A quick check through some of these postings reveals that the advice is typically sound and relevant; yet, remembering 5+ suggestions on the go is practically impossible in our day of information overlo
Search Engine Journal
MAY 18, 2022
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.
Envy
MAY 16, 2022
So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
MAY 20, 2022
Both BigCommerce and Shopify are top choices if you’re looking for an ecommerce platform to power your online store. Each platform shines. The post BigCommerce Vs. Shopify appeared first on The Daily Egg.
CopyBlogger
MAY 19, 2022
When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.
Search Engine Journal
MAY 20, 2022
Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization Mistakes appeared first on Search Engine Journal.
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