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Webbiquity
MAY 17, 2022
Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.
Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading → Company News
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Marketing Insider Group
MAY 16, 2022
What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page.
SendX
MAY 20, 2022
Are you looking for ways to automate your lead generation processes? If yes, then this article is for you. In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier. lead generation automation
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Vision Edge Marketing
MAY 17, 2022
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 20, 2022
The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet.
SendX
MAY 16, 2022
Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company.
KoMarketing Associates
MAY 17, 2022
As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.
Influitive
MAY 20, 2022
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Marketing Insider Group
MAY 16, 2022
Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience.
Sword and the Script
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.
KoMarketing Associates
MAY 18, 2022
Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs. Continue reading → Company News
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Optinmonster
MAY 19, 2022
Do you want to learn from the best marketing campaigns that are already proven to work? It’s so frustrating to spend lots of time and energy creating a marketing campaign that doesn’t convert.
The Lead Agency
MAY 18, 2022
After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.
SWZD
MAY 19, 2022
Enterprises are looking for unified and more secure communications solutions. Know what’s next in the evolution of workplace communications with these key takeaways for marketers. Blogs B2B Marketing workplace communications
Contently
MAY 15, 2022
If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value.
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Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!
MarketMuse
MAY 17, 2022
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here's how to determine if that’s the case. Content Optimization
readwrite
MAY 14, 2022
The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.
Content Science Review
MAY 19, 2022
Learn what a headless content management system is and how it benefits content authors
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
Buffer Marketing
MAY 19, 2022
Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Even though it seems glamorous from the outside, the job can be exhausting.
Litmus
MAY 18, 2022
At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization.
Content Marketing Institute
MAY 20, 2022
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too. Continue reading → Company News
Only B2B
MAY 19, 2022
If you search for “appointment setting tips” on Google, you’ll receive approximately 3.5 million results! A variety of coaches, gurus, and experts have written pieces about how to enhance your appointment setting talents in 9 ways, 5 ways, 46 ways, and an endless number of ways.
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This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!
Oktopost
MAY 16, 2022
“We’re using social media for brand awareness.”. There’s nothing wrong with that. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B?
Litmus
MAY 20, 2022
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient.
Content Marketing Institute
MAY 17, 2022
Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading → Company News
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