Sat.Sep 17, 2022 - Fri.Sep 23, 2022

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6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Content Marketing Institute

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.

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A Data-Driven Approach For ABM Marketing

HG Data

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively … The post A Data-Driven Approach For ABM Marketing appeared first on HG Insights.

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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps. Additionally, they are not regularly focused on maximizing the potential of their apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience o

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Ask Buffer: How Can You Batch Content for Social Media?

Buffer

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Content Marketing Institute

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success.

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Mover Marketing Challenge #6: Allocating Budget &

B2B Marketing Zone Submitted Articles

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

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Top 3 Capacity planning strategies for any company

B2B Marketing Zone Submitted Articles

Have you set up a new business but not sure how to match the demand and supply?

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Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

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Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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TicketCo hires Tomorrow People for brand & marketing strategy overhaul

Tomorrow People

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. Well-established in Scandinavia, TicketCo works with major sporting and entertainment organisations including Norsk Toppfotball, which covers the Norwegian Premier League and second-flight soccer teams.

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains nearly 10,000 logos. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever.

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The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

Search Engine Journal

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.

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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

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Business Doesn’t Stand Still — Neither Can Your Data

Zoominfo

In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

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Best Unsecured Business Loans Compared

The Daily Egg

After researching dozens of different loan options from banks, credit unions, and online lenders, we found that OnDeck offers the best unsecured. The post Best Unsecured Business Loans Compared appeared first on The Daily Egg.

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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Search Engine Journal

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

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MailerLite Review

The Daily Egg

MailerLite is an email marketing company servicing more than 1 million users worldwide. With incredible email-based tools and products, from website building. The post MailerLite Review appeared first on The Daily Egg.

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Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.

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What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered

Benchmark Email

Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how many email marketers get this delicate equation all wrong. We’ve seen it all at Benchmark: emails with too many images and plain emails with not enough engaging content. The aim of this article is to… The post What is Proper HTML Email Formatting?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

Search Engine Journal

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal.

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Trello vs. Jira

The Daily Egg

Trello and Jira are two popular tools for task and project management. In fact, they’re siblings! These two Atlassian products each have. The post Trello vs. Jira appeared first on The Daily Egg.

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33Across Celebrates its Second Annual Spirit Week

33Across

Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us! The kids can’t have all the fun, so last year we decided to. The post 33Across Celebrates its Second Annual Spirit Week appeared first on 33Across.

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