Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Ignite

JUNE 9, 2022

Currently, there are five billion active internet users, accounting for 63% of the entire global population. Each user has different preferences and consumes specific content. Modern business leaders are gradually understanding the relationship between user data and their business objectives. With all the data available on the internet, businesses are improving how they connect with clients.

B2B 62

B2B Optimization Activities Business 62

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Webbiquity

JUNE 7, 2022

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio. However, engaging with prospects and establishing meaningful relationships with them online can be challenging.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

SendX

JUNE 8, 2022

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base.

Campaigns 195

Campaigns Marketing 195

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% from last year. However, the median open rate came in at 24%, which is an increase of 3% from the prior year.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Influitive

JUNE 10, 2022

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. When customers trust your brand, they’ll do the heavy lifting necessary to attract others to […].

Communities 130

Communities Webinar Metrics Positioning Brand Identity 130

Search Engine Journal

JUNE 7, 2022

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.

Facebook 141

Facebook Google Ads Ad Building 141

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.

Ideal Customer Profiles 132

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 132

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece. You might be asking questions such as “How long should a blog post be?

Content Marketing 127

Content Marketing Paper Content SEO 127

Search Engine Journal

JUNE 9, 2022

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.

eCommerce 138

eCommerce Features 138

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand h

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Content Marketing Institute

JUNE 10, 2022

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.

Press 124

Press Marketing & Strategy Content Marketing Strategy 124

Search Engine Journal

JUNE 10, 2022

How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.

SEO 130

SEO Optimization 130

Zoominfo

JUNE 6, 2022

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

JUNE 8, 2022

Dr. Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Catch all episodes here. Episode Summary. Being authentic has become the key to creating meaningful social media content and building a loyal audience.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. 1.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Search Engine Journal

JUNE 10, 2022

Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal.

Landing Pages 129

Landing Pages Best Practices Budget Programs Tools 129

Zoominfo

JUNE 6, 2022

Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important

Process 130

Process Brand Identity Branding Zoominfo 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Content Marketing Institute

JUNE 6, 2022

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.

Storytelling 121

Storytelling Companies 121

DivvyHQ

JUNE 9, 2022

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy. Here's more on what quality assurance means and how to incorporate it into your content production process.

Content 117

Content Process Product Marketing & Strategy 117

Search Engine Journal

JUNE 8, 2022

Get more website visitors when you use schema to boost your local SEO. Learn how to use third-party tools and validation via Google Search Console. The post Local SEO Schema: A Complete Guide To Local Markup & Rich Results appeared first on Search Engine Journal.

SEO 122

SEO Validation Google Marketing Websites 122

Zoominfo

JUNE 8, 2022

As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. In the UK, for example, a home improvement business was recently fined £200,000 for making over 500,000 unsolicited cold calls. Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake.

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Content Marketing Institute

JUNE 7, 2022

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.

Brand Identity 122

Brand Identity Branding Effectiveness Content 122

BOP Design

JUNE 7, 2022

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal. While these conversations are often uncomfortable, they lead to positive changes. Below are 7 tips on how to handle difficult conversations more effectively.

Conversion 112

Conversion Thought Leadership Tips Positioning 112

Search Engine Journal

JUNE 6, 2022

Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A Blog Or Email Marketing For Your Travel Brand? appeared first on Search Engine Journal.

Email Marketing 122

Email Marketing Brand Identity Branding Search Marketing 122