Sat.Jun 04, 2022 - Fri.Jun 10, 2022

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

Sales reps run into trouble when they try to go into a call totally cold. The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges.

Optimizing Data Architecture for Competitive Advantage in B2B

Ignite

Currently, there are five billion active internet users, accounting for 63% of the entire global population. Each user has different preferences and consumes specific content. Modern business leaders are gradually understanding the relationship between user data and their business objectives.

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Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.

3 Unconventional Crypto Marketing Campaigns That Work Every Time

SendX

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base. Crypto Marketing

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Vision Edge Marketing

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.

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85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular.

Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community

Influitive

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals.

The Ultimate Guide to Competitive Analysis

Marketing Insider Group

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis.

How Organic Search Is Changing—and How You Can Capitalize on It in Today’s Climate

Contently

Gone are the days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated articles, and producing a high volume of blog posts (with low quality) helped rank your brand’s website.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise.

10 Tips for Effectively Communicating With Sales Prospects on Your Website

Webbiquity

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them.

The Smart CIO’s Guide to Thought Leadership in Tech

Marketing Insider Group

Research in both the B2B and B2C sectors has widely found that most buyers prioritize brand trust more than any other factor in a purchase decision — even price. So how do you establish that all-important trust to win customers? One effective way is through thought leadership.

10 Ways to Improve Your LinkedIn Profile in 10 Minutes

Oktopost

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. However, if your LinkedIn profile isn’t optimized for your goals, it might be holding you back from doing just that.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What Is Geotargeting and How to Use It for Conversions

Optinmonster

Are you curious about how to use geotargeting to reach more customers with your website content? Geotargeting is an incredibly effective way to reach the right people at the right time with the right message.

7 Brands on TikTok to Inspire Your Social Media Strategy

Brandwatch CX

Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.

Press 96

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Catch all episodes here. Episode Summary.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Digital Personalization Trends for 2022

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

The A-to-Z Guide to Content Quality Assurance

DivvyHQ

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

Style Guide: How To Write One for Your Brand

Content Marketing Institute

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration. Continue reading → Company News

How Long Should a Blog Post Be? And Other Frequently Asked Content Marketing Questions

Launch Marketing

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Email Client Market Share in May 2022

Litmus

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients.

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Financial Content Writer Hiring Guide & Considerations

Roketto

Are you a financial advisor without any finance information online? Running an investment firm without a blog? An accounting firm without an FAQ? Or a finance journal with no social media? Then you probably know that you’re a bit behind the times. Featured Content Marketing

FAQ 83

Do You Make These 4 Common Mistakes With Subject Matter Experts?

Content Marketing Institute

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes. Continue reading → Company News

How to Create Content That Appeals to Multiple Audiences

DivvyHQ

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

7 Brands on TikTok to Inspire Your Social Media Strategy

Brandwatch CX

11 Ways to Boost Engagement with Twitter Polls

Hootsuite

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in.

Strategy vs. Operations: How Splunk and Acronis Balance Both

BrandMaker Blog

At the recent Forrester B2B Summit in Austin, we hosted a session with two of our customers, Splunk and Acronis.