Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence.

Research 83

Research Marketing Prospects Best Practices Tips 83

Ignite

JUNE 9, 2022

Currently, there are five billion active internet users, accounting for 63% of the entire global population. Each user has different preferences and consumes specific content. Modern business leaders are gradually understanding the relationship between user data and their business objectives. With all the data available on the internet, businesses are improving how they connect with clients.

B2B 62

B2B Optimization Content Activities 62

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

B2B Marketing 257

B2B Marketing Social Media Social Marketing B2B 257

SendX

JUNE 8, 2022

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base.

Marketing 195

Marketing Campaigns 195

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Vision Edge Marketing

JUNE 7, 2022

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better. In the words of Patrick Kehoe, Chief Marketing and Strategy Officer at Coalfire, “the sea of data available daily can be daunting and distracting, so it’s critical to focus on the data that matters.

Analytics 188

Analytics Marketing Report B2B Marketing B2B Sales 188

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% from last year. However, the median open rate came in at 24%, which is an increase of 3% from the prior year.

Click Rate 247

Click Rate Open Rate Email Marketing Marketing Report 247

Zoominfo

JUNE 10, 2022

The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines.

Zoominfo 130

Zoominfo B2B Organization Opt-out 130

Influitive

JUNE 10, 2022

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. When customers trust your brand, they’ll do the heavy lifting necessary to attract others to […].

Communities 130

Communities Positioning Brand Identity Branding 130

Contently

JUNE 9, 2022

Gone are the days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated articles, and producing a high volume of blog posts (with low quality) helped rank your brand’s website. Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 are about as outdated as Blockbuster, Blackberry, Circuit City, and Radio Shack.

Organization 152

Organization Search Marketing SEO SERP 152

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Oktopost

JUNE 6, 2022

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. However, if your LinkedIn profile isn’t optimized for your goals, it might be holding you back from doing just that. Potential B2B contacts may already be receiving numerous LinkedIn requests every single week.

Profiling 147

Profiling Linkedin Social Marketing User-Generated Content 147

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.

Zoominfo 130

Zoominfo Network Marketing Amazon Advertisements 130

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.

Twitter 145

Twitter Mobile Marketing Click Rate Social Marketing 145

Search Engine Journal

JUNE 7, 2022

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.

Facebook 141

Facebook Google Ads Ad Building 141

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Geotargeting is an incredibly effective way to reach the right people at the right time with the right message. In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. Table of Contents: What is Geotargeting?

Conversion 131

Conversion Campaigns Click Rate Search Marketing 131

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.

Zoominfo 130

Zoominfo Email Marketing Contact Marketing Training 130

Hootsuite

JUNE 7, 2022

Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period.

Campaigns 145

Campaigns User-Generated Content Cost Per Thousand Social Marketing 145

Search Engine Journal

JUNE 9, 2022

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.

eCommerce 138

eCommerce Features 138

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Martech

JUNE 8, 2022

While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here are some metaverse entry points where B2B organizations can become early adopters.

B2B Marketing 127

B2B Marketing B2B Marketing Marketing Prospects 127

Zoominfo

JUNE 7, 2022

Recently, I was in a meeting with some of our sales development reps and one of them asked me: “What is your definition of leadership?” I paused, not being immediately ready with an answer, which is a little out of character for me. I realized that I hadn’t taken time to fully articulate how I feel about leadership, running a company, or what has made ZoomInfo successful.

Conversion 130

Conversion Zoominfo Thought Leadership Template 130

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand h

Organization 119

Organization B2B Sales User-Generated Content Advertising Benchmark 119

Search Engine Journal

JUNE 10, 2022

How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.

SEO 130

SEO Optimization 130

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Oktopost

JUNE 8, 2022

Dr. Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Catch all episodes here. Episode Summary. Being authentic has become the key to creating meaningful social media content and building a loyal audience.

Social Media 118

Social Media Media B2B Marketing B2B Sales 118

Zoominfo

JUNE 6, 2022

Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important

Brand Identity 130

Brand Identity Branding Process Marketing Prospects 130

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.

Video Marketing 124

Video Marketing Custom Publishing Social Media Brand Identity 124

Search Engine Journal

JUNE 10, 2022

Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal.

Landing Pages 129

Landing Pages Best Practices Tools Ad Building 129

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

DivvyHQ

JUNE 9, 2022

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy. Here's more on what quality assurance means and how to incorporate it into your content production process.

Content 120

Content Process Brand Identity Branding 120

Zoominfo

JUNE 8, 2022

As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. In the UK, for example, a home improvement business was recently fined £200,000 for making over 500,000 unsolicited cold calls. Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake.

Privacy 100

Privacy Zoominfo Telemarketing Opt-out 100

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Use the following questions as a guideline to determine the answers.

Email Marketing 119

Email Marketing Marketing Trust Marketing Marketing Report 119