Sat.Jul 17, 2021 - Fri.Jul 23, 2021

Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

ANNUITAS

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient.

4 Reaons Display Digital Advertising is (still) Effective

Digilant

Collaboration with Brenna Betsch, Strategist Planning and Insights, and Addy Osborne, Senior Strategist, Planning & Insights. In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash.

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9 Content Marketing Performance Metrics to Start Tracking

BenchmarkONE

If you’re involved in SaaS content marketing , metrics are vital to your strategy. You need to be able to quantify your actions to trace their impacts and have a clear idea of what success looks like. .

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Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy.

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The Advantages and Disadvantages of Hosting Your Email

SendX

Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content.

How to Optimize and Manage Qualified Leads

Darryl Praill

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

The Importance of JTBD: How to Use a JTBD Template to Improve Your Business

Webbiquity

Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects.

How to Showcase Your Company Culture on Social Media

Marketing Insider Group

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model.

Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now.

How to Knock Black Friday and Cyber Monday (BF/CM) Emails Out of the Park

Litmus

The weekend after Thanksgiving launches the holiday shopping season, and for some brands, the biggest revenue month of the year. The stakes can be high to meet revenue goals in a crowded retail and e-commerce space. Every brand is competing for those holiday shopping dollars.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

The Ultimate Guide To All Types Of Videos And When To Use Them

DivvyHQ

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

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How to Make a Better Case for Content Marketing in 2021

Content Marketing Institute

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses.

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Five Reasons to Consider Social Media in Your M&A Planning

Biznology

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake.

Frustrated by Blue Links in Email? Conquer Them for Good

Litmus

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best?

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

14 Instagram Trends You Can’t Ignore in 2021

Single Grain

Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the U.S. it's 2 hours and 3 minutes), social media has transformed marketing. .

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10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Content Marketing Institute

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute. Company News

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Organizational Confidence is Personal

Biznology

Organizational confidence is a nice concept, but how does it come to life in the real world?

iOS 15 and How it Will Change Your Email Marketing

Benchmark Email

Marketers have been spoiled by the internet. Digital marketing, social media, and email marketing afford us tons of luxuries when it comes to tapping into our audiences and reaching them directly with our products or services. We’ve had it pretty good. Until now.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.