Sat.Nov 06, 2021 - Fri.Nov 12, 2021

Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.

Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Hive9

When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there.

Brand 199
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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for?

Agency 209

22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

How to Create Email Campaigns That Generate Word of Mouth

SendX

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming.

Target 256

45% of Marketers Say Customer Data Platforms are ‘Exceeding’ Expectations

KoMarketing Associates

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs).

Email Marketing Do’s and Don’ts to Drive Growth in 2022

SendX

Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams find it hard to keep up with the ever-changing email marketing landscape

Email 195

Tips to Boost Marketing Effectiveness | MPS

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy.

61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

KoMarketing Associates

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact.

List 203

12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

Steps to implementing a marketing plan that drives new business

Sales Lead Insights

Follow these steps to tune up your B2B marketing plan and drive new business. Goals. Determine your corporate revenue goals. I suggest you set three goals at three levels: Minimum. Target. Stretch. Determine the percentage of your company’s revenue that needs to come from new business.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How to Effectively Scale Your B2B Business: Five Points to Cover

Webbiquity

Guest post by Dylan Berger. Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Image credit: Francesco Califano on Unsplash.

7 essential tips to get customers online

Whitney Koontz

The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online

Online 159

7 Reasons Why an Email Outreach Campaign Fails

SendX

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI

LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

“What about paid social?”, ”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA.

View 112

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional.

Brand 184

40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. What Is Exit-Intent®?

List 106

12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

4 Downsides of Quick and Easy Customer Growth | What’s Your Edge

Vision Edge Marketing

Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Strategies to Boost Your Internal Communications Measurement

Biznology

As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I I think communications in general is hard to measure.

Market Research and Community: Two secret weapons of the most successful B2B tech marketers

SWZD

Modern B2B marketers are using two key resources to be successful - market research and community. Learn how it can give you a competitive advantage. Blogs

7 Reasons Why an Email Outreach Campaign Fails

SendX

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI

Internal Linking: How To Get It Right for Your Audience and for SEO

Content Marketing Institute

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Consultants Collective Profile: Mike Moran

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).

How to Create Email Campaigns That Generate Word of Mouth

SendX

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching.