Tomorrow People
SEPTEMBER 1, 2022
It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. So why can’t the same be said about most B2B organisations?
KoMarketing Associates
AUGUST 31, 2022
Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” . There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. .
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Webbiquity
AUGUST 30, 2022
Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Image credit: Oleksandr Pidvalnyi on Pexels.
Vision Edge Marketing
AUGUST 30, 2022
Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments. Composing these properly is the focus of this episode of What’s Your Edge?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
AUGUST 30, 2022
When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
AUGUST 29, 2022
Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. But nothing happens. . Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation?
Forrester B2B
AUGUST 29, 2022
Despite an economic downturn, demand and ABM leaders should resist blanket cuts and instead, prioritize thoughtfully.
Buffer
AUGUST 29, 2022
Buffer, the product, has come a long way since I joined the company in 2015. In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.
KoMarketing Associates
AUGUST 31, 2022
As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zoominfo
AUGUST 30, 2022
We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.
BOP Design
AUGUST 29, 2022
If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities. The last thing you want to happen one day is to open your site to find it in shambles. In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress.
CopyBlogger
SEPTEMBER 1, 2022
A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you. Continue Reading. The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger.
KoMarketing Associates
AUGUST 30, 2022
As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
SEPTEMBER 1, 2022
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.
Oktopost
AUGUST 29, 2022
Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you!
CopyBlogger
AUGUST 30, 2022
“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago. Continue Reading. The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger.
33Across
AUGUST 31, 2022
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post Everything You Need to Know About Ads.txt Files appeared first on 33Across.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 28, 2022
Find out what's inside of Semrush's complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights appeared first on Search Engine Journal.
Oktopost
AUGUST 31, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Marketing may have lost the discipline of focusing on their narrative: something that has anchored the brand in people’s hearts and minds and has kept it there.
The Daily Egg
SEPTEMBER 2, 2022
ConvertKit is an all-in-one email marketing service and general marketing hub that supports creators in every type of field. Whether you are. The post ConvertKit Review appeared first on The Daily Egg.
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 2, 2022
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.
Martech
SEPTEMBER 1, 2022
Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. Only now it’s increasingly able to assist in creating content in ways it could not before. All you need to do is give an AI app a specific input.
The Daily Egg
SEPTEMBER 1, 2022
Tracking the progress of your social media campaigns and analyzing their results is one of the most important things you can do. The post Best Social Media Monitoring Tools Compared appeared first on The Daily Egg.
DivvyHQ
SEPTEMBER 2, 2022
How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level. Keep reading to start prepping your game plan for 2023.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
AUGUST 30, 2022
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 2, 2022
Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings.
The Daily Egg
SEPTEMBER 2, 2022
Partnering with a competent ecommerce hosting provider has numerous benefits for your business. Your online store will be available whenever your customers. The post Best Ecommerce Hosting Providers Compared appeared first on The Daily Egg.
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