Sat.Aug 27, 2022 - Fri.Sep 02, 2022

Why storytelling defines the future of B2B marketing

Tomorrow People

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off.

5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur.

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” ” .

Three Advanced SEO Keyword Tactics


Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

Vision Edge Marketing

Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech.

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How to Fix Your Email Reputation


Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. But nothing happens. . Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit.

In 2023, Demand And ABM Leaders Need To Stay Focused On Long-Term Success

Forrester Digital Transformation

Despite an economic downturn, demand and ABM leaders should resist blanket cuts and instead, prioritize thoughtfully. Account-Based Marketing (ABM) Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer

Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer Marketing

Buffer, the product, has come a long way since I joined the company in 2015. In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool!

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

KoMarketing Associates

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success.

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

Content Marketing Institute

Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings. Continue reading → Company News

10 Content Marketing Tips for Brands

Marketing Insider Group

Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions.

Has Marketing Lost the Ability to Tell a Great Story?


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story?

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives.

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How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps

Content Marketing Institute

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading → Company News

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort.

How to Build a B2B TikTok Strategy from Scratch!


Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Want to launch a podcast? Need to build a B2B TikTok strategy from scratch?

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The Smart Guide to B2B Content Marketing in 2023


How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level. Keep reading to start prepping your game plan for 2023.

Send Better Holiday Email Campaigns in Just 3 Steps


Email Marketing

Everything You Need to Know About Ads.txt Files


Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post Everything You Need to Know About Ads.txt Files appeared first on 33Across.

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Email Marketing: Why You Need an Unsubscribe Strategy

Content Marketing Institute

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience. Continue reading → Company News

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Using a Content Operations Maturity Model: How Mature is Your Operation?


On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are.

4 Tips to Make Great First Impressions this Holiday Season


As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions , US retail spending will rise more than 3% this year, topping $1.26

LinkedIn Lists Top 20 In-Demand Skills via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20 In-Demand Skills appeared first on Search Engine Journal. LinkedIn News

What Content Should I Create?


These Saved Views offer six different ways to help determine what content you should create. Product

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

21 Inbound Marketing Tools (For Everything)

SmartBug Media

The success or failure of your next inbound marketing campaign is determined by more than just the brilliant strategy you come up with. To be successful in the execution of your strategy, you also need the right inbound marketing tools.

6 digital marketing strategies for your e-commerce business!

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing?

Technical SEO: The 20 Minute Workweek Checklist via @sejournal, @josephrobison

Search Engine Journal

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal. SEO Technical SEO