Tomorrow People
SEPTEMBER 1, 2022
It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. So why can’t the same be said about most B2B organisations?
KoMarketing Associates
AUGUST 31, 2022
Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” . There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. .
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Webbiquity
AUGUST 30, 2022
Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Image credit: Oleksandr Pidvalnyi on Pexels.
Vision Edge Marketing
AUGUST 30, 2022
Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments. Composing these properly is the focus of this episode of What’s Your Edge?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
AUGUST 30, 2022
When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Litmus
AUGUST 29, 2022
Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. But nothing happens. . Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation?
Forrester B2B
AUGUST 29, 2022
Despite an economic downturn, demand and ABM leaders should resist blanket cuts and instead, prioritize thoughtfully.
Buffer
AUGUST 29, 2022
Buffer, the product, has come a long way since I joined the company in 2015. In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.
KoMarketing Associates
AUGUST 31, 2022
As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Zoominfo
AUGUST 30, 2022
We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.
Search Engine Journal
SEPTEMBER 1, 2022
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.
BOP Design
AUGUST 29, 2022
If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities. The last thing you want to happen one day is to open your site to find it in shambles. In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress.
KoMarketing Associates
AUGUST 30, 2022
As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Oktopost
AUGUST 29, 2022
Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you!
Search Engine Journal
AUGUST 28, 2022
Find out what's inside of Semrush's complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights appeared first on Search Engine Journal.
33Across
AUGUST 31, 2022
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post Everything You Need to Know About Ads.txt Files appeared first on 33Across.
DivvyHQ
SEPTEMBER 2, 2022
How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level. Keep reading to start prepping your game plan for 2023.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Oktopost
AUGUST 31, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Marketing may have lost the discipline of focusing on their narrative: something that has anchored the brand in people’s hearts and minds and has kept it there.
Search Engine Journal
SEPTEMBER 2, 2022
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 2, 2022
Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings.
Benchmark Email
AUGUST 30, 2022
Only a small fraction of the potential customers who click through to your website will actually make a purchase. So how can you get the number of conversions from your email marketing campaigns up? Here’s the bad news: Prospects are already jaded about emails because they receive a bunch of useless spam. But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
Search Engine Journal
AUGUST 30, 2022
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search Engine Journal.
Martech
SEPTEMBER 1, 2022
Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. Only now it’s increasingly able to assist in creating content in ways it could not before. All you need to do is give an AI app a specific input.
Buffer
SEPTEMBER 1, 2022
Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day. From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Sprout Social
SEPTEMBER 1, 2022
YouTube is the second most popular website in the world. More than half of consumers expect to spend more time on the video-sharing platform this year. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform.
Search Engine Journal
SEPTEMBER 1, 2022
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it's still rolling out. The post Google On Why Helpful Content Update Seems Quiet appeared first on Search Engine Journal.
DivvyHQ
AUGUST 29, 2022
On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are. In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder.
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