Sat.Jul 23, 2022 - Fri.Jul 29, 2022

Top 10 Lead Nurturing Software Solutions for 2022

Oktopost

As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” This post will look deeper at lead nurturing, why it’s essential for B2B, and the top 10 lead nurturing software solutions available today that will amplify your efforts

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty.

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6 Common Reasons Why Email Authentication Fails

SendX

Did you know that one of the top reasons for emails going to spam is that email authentication fails? email authentication emails going to spam

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7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice.

Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to Build a Winning B2B Social Media Marketing Strategy That Will Drive Results

DivvyHQ

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

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Millennial Content Consumption Fact Sheet

Content Science Review

How do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits. Fact Sheet

Review 104

Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Marketing

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]

Content Marketing Institute

While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on. Continue reading → Company News

Association Marketing Tools & Metrics for Member Engagement

Marketing Insider Group

What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement.

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Guest post by Tony Ademi. Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase. Image credit: stevepb on Pixabay.

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How to Balance Out SEO With Content

Scoop.it!

seems like today everyone is focusing on SEO. This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line. .

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

4 Metrics Not To Be Missed in Your Next Content Audit

Content Marketing Institute

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading → Company News

24 Best Social Media Apps to Help You Create Epic Social Media Content

Buffer Marketing

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful.

8 SEO Strategies for Driving Traffic to Your Website (with Examples)

BenchmarkONE

SEO may be the single most important marketing strategy for a small business. It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience.

The notifications you’ve been waiting for

ConvertKit

Picture this moment: You’ve just set up ConvertKit as your marketing hub, capturing new leads with landing pages, sending emails to your subscribers, and selling a new product.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

SEO Linkgraph: 21 Steps to Keep a Clean Backlink Footprint

seo.co

If you want to climb the ranks of Google and other search engines, you need to boost your perceived authority. And in order to boost your perceived authority, you need backlinks. But building backlinks is a lot more complicated than most people initially think.

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How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Buffer Marketing

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

What is a Content Marketing Agency and Why Do You Need One?

Marketing Insider Group

Content marketing is one of the most powerful ways to build your brand and connect with customers online. But it’s also time consuming! If you aren’t sure how to optimize your content and your strategy, you risk dedicating a lot of time in exchange for mediocre results.

7 Tried-and-True Lead Gen Hacks for When Your Lead Numbers Are Low

SmartBug Media

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. It’s OK—it happens.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Modernizing Business with RevOps Teams & Revenue Operations Platforms

Marketing Envy

Today’s typical consumers are a lot savvier and they expect top-notch service at every stage of the customer journey. As a result, businesses are experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Service.

Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros.

How Businesses Can Get Ready for a Recession in 2022

Only B2B

Everyone can hear the air sparking with tension as recession fills the skies with gloomy clouds. Google Trends shows that “how to prepare for recession 2022” is more popular, indicating that Americans are starting to question how their daily lives may be impacted in the coming months.

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