Sat.May 01, 2021 - Fri.May 07, 2021

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Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation

BenchmarkONE

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when you’re in front of the panel. Well, luckily, most of us haven’t been that last guy.

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How to Create a Human Connection with B2B Digital Marketing

BOP Design

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. When it comes to B2B relationships, the best, long-term relationships are built over time and founded on trust.

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How Many Leads Do You Need To Hit Your Revenue Goals? Not Sure? How To Find Out

Square 2 Marketing

If You Want Fewer Random Acts Of Marketing, You’ll Need More Detailed Quantitative Lead Metrics. Let me know if this sounds like your company: “Well, we did $19 million in sales last year, so this year let’s shoot for $30 million. We added a few more reps and we’ve been growing steadily over the past year. We like aggressive goals here. Let’s do it.”.

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How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. Any serious discussion quickly concludes that there’s no one right answer and real question is when to do one or the other. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. Rocked to a standstill by the Covid-19 pandemic, sales have been making the slow climb back by experimenting with virtual selling.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

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The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fiel

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to think outside the box and adapt to unforeseen circumstances.

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The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems.

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5 Essential Reasons To Create In-House Buyer Persona Expertise

Tony Zambito

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. What is different today versus the earlier 2000s is the pace of change is much more rapid as well as substantial.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Ultimate List of Content Amplification Tools

Marketing Insider Group

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools.

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Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

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Webinar Recap: From Lagging to Leading Sales Indicators

InsightSquared

When it comes to measuring the health of your pipeline and forecasting the quarter, are you focused on Lagging Indicators that leave you looking in the rear-view mirror? What if you instead focused on Leading Indicators ? The metrics that help you get ahead of risks and upside. Those that allow you see your pipeline in a new light. In the webinar, “From Lagging to Leading: The Essential Sales Metrics You Don’t Want to Miss,” InsightSquared’s, James Davison, Chief Product Officer, and Lynn

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4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and overcoming challenges. A non-fiction book I read recently that does this well is The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larsen. .

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Management Strategies for Developing an Effective Remote Work Culture

Adobe Experience Cloud Blog

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

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Survey: How sales reps adapted to the pandemic

Zoominfo

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!

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What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Brandpoint

I first met Sarah Panus virtually during the pandemic. We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Business was still running as usual for a lot of people, and while a lot of factors of our days looked wildly different than before, talking with Sarah reminded me that there was still a constant theme that marketers shouldn’t forget, COVID-19 or not: empathy.

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How to Write LinkedIn Company Page Articles, and Why It’s a Pretty Big Deal

Contently

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. Now, you might be saying, “Joe, you weird little content nerd, why are you so excited about this?” And listen, I get it.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Across B2B organizations, forward-looking marketers are embracing artificial intelligence as an opportunity to become more efficient and effective at harnessing th

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7 Ways to Repurpose Content and Grow Your Customer Base

Content Marketing Institute

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading → The post 7 Ways to Repurpose Content and Grow Your Customer Base appeared first on Content Marketing Institute.

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How to Use Visual Content to Boost Your Customer Base

Benchmark Email

One of the major lessons marketers have learned over the last year is that text-heavy content isn’t enough to generate interest. Visual content is the way forward. There is so much more content available online now. Put yourself in your customers’ shoes—what would they prioritize when there are so many choices? The answer is visual… The post How to Use Visual Content to Boost Your Customer Base appeared first on Benchmarkemail.

Content 144
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How to Find B2B Prospects Worldwide

Biznology

Do you know of a growing B2B company that sells only domestically? I can’t think of one. U.S. producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce. So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 Cool Optical Illusions That Will Help Boost Your Conversions

Unbounce

Was the dress black and blue, or white and gold? (Oh no, not this again …). Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. Optical illusions are the opposite of that. So how the heck can they help you boost landing page conversions?

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Email modules: How to actually scale unique emails with confidence

Litmus

You might’ve heard about modular email templates for years but haven’t made the jump. Or maybe you’re new to the idea. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. 52% of email teams spend two or more weeks to produce an email from beginning to end according to our State of Email Workflows report.

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6 Steps to Help You Decide Whether to Optimize Your Failed Content

Content Marketing Institute

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading → The post 6 Steps to Help You Decide Whether to Optimize Your Failed Content appeared first on Content Marketing Institute.