Navigate the Channel
AUGUST 25, 2022
B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter.
MarketJoy
AUGUST 24, 2022
For decades, companies have struggled to strike a balance between lead quality and lead quantity. While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.
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The Marketing Blender
AUGUST 23, 2022
Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time. Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant.
Launch Marketing
AUGUST 24, 2022
Our world is constantly changing, but one thing that has become apparent in recent years is the prominence of all things digitally driven. In an all-things digital world, there are many challenges and opportunities for B2B marketers. As the emphasis on digital marketing continues to grow, a digital marketing strategy is more important than ever before.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Litmus
AUGUST 23, 2022
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
AUGUST 22, 2022
Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Have you just answered “yes” to any of these questions by nodding your head?
DivvyHQ
AUGUST 23, 2022
In a perfect world, the moment a new prospect hops on your email list, they would be ready to buy. But that hardly ever happens. Consumers need to be nurtured over time to nudge them along their journey. A regular content marketing effort that includes a steady drip of email marketing has shown to be the best tactic for lead nurturing. Here's a solid, 4-step approach from guest contributor Shane Barker, CEO of Content Solutions.
Heinz Marketing
AUGUST 24, 2022
By Karla Sanders , Engagement Manager at Heinz Marketing. Every single person in this world has a core memory. There are stories inculcated in each person’s mind that evoke complex emotions that can move us to feel or do something. That’s what makes us human! Our senses and emotions are triggered by compelling stories. It’s not surprising that whenever we hear a good story, our levels of oxytocin increase (and that’s a good thing).
Zoominfo
AUGUST 24, 2022
Go-to-market (GTM) tech stacks are complicated — and for good reason. Modern sales and marketing teams need various tools to help them do their jobs. With the right tools you can create complete, 360-degree customer views that make running targeted campaigns and personalized sales motions easier. Unfortunately, problems arise when too many apps produce, use, and store disparate data points on the same leads and accounts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CopyBlogger
AUGUST 25, 2022
A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.
Search Engine Journal
AUGUST 25, 2022
A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.
The Daily Egg
AUGUST 24, 2022
Multipage websites are a great way for your audience to get to know you, but in this crowded market, you need the. The post Best Landing Page Creation Tools Compared appeared first on The Daily Egg.
Zoominfo
AUGUST 22, 2022
Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interes
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
AUGUST 25, 2022
There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind. Nevertheless, learning the benefits and drawbacks of page builders and what each product offers can change how you approach building your B2B WordPress website and how effective it will be for your needs.
Search Engine Journal
AUGUST 26, 2022
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started.
The Daily Egg
AUGUST 23, 2022
Say you run your own graphic design business, but you’re also a parent and you’re writing a book on the side. Between. The post Best To Do List Apps Compared appeared first on The Daily Egg.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
AUGUST 25, 2022
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
Search Engine Journal
AUGUST 25, 2022
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy for SEO appeared first on Search Engine Journal.
Sprout Social
AUGUST 23, 2022
Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i
The Daily Egg
AUGUST 22, 2022
Volusion is a leading ecommerce platform that has been providing companies with online shopping solutions for the last 20 years. It is. The post Volusion Review appeared first on The Daily Egg.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
AUGUST 24, 2022
Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs. These get packaged into a style guide that can be referenced during the creation process.
Search Engine Journal
AUGUST 25, 2022
We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal.
Stevens & Tate
AUGUST 26, 2022
When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits when it comes to inbound marketing for manufacturers that you will want to take advantage of.
SendGrid
AUGUST 23, 2022
Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
Search Engine Journal
AUGUST 26, 2022
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing Strategies That Work In 2022 appeared first on Search Engine Journal.
Sharpspring
AUGUST 24, 2022
Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Here are a few ideas…. Keeping your content topics organized.
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