Sat.Aug 20, 2022 - Fri.Aug 26, 2022

B2B Marketing: What NOT to Do

Navigate the Channel

B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users.


Lead Quantity vs Lead Quality: Which is more important?


For decades, companies have struggled to strike a balance between lead quality and lead quantity. While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for.


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Marketing in a Recession: How to Plan Ahead

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession.


Five Trends to Consider When Building a Digital Marketing Strategy in a Digitally Driven World

Launch Marketing

Our world is constantly changing, but one thing that has become apparent in recent years is the prominence of all things digitally driven. In an all-things digital world, there are many challenges and opportunities for B2B marketers.


6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How to Find the Right Demand Generation Agency That Actually Delivers Results?

Unbound B2B

Quick Summary: Outsourcing demand generation services can save you time and money. The right demand generation agency first understands your business and its needs before coming up with the right plan.


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5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry

Content Marketing Institute

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading → Company News


How Can Install Base Marketing Data Give You a Competitive Advantage?

Only B2B

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Would you like to learn more about the preferences and problems of your target market?


How To Create Lead Nurturing Campaigns With Content Marketing in 4 Simple Steps


In a perfect world, the moment a new prospect hops on your email list, they would be ready to buy. But that hardly ever happens. Consumers need to be nurtured over time to nudge them along their journey.


Storytelling in B2B Marketing

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing. Every single person in this world has a core memory. There are stories inculcated in each person’s mind that evoke complex emotions that can move us to feel or do something. That’s what makes us human!


Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Content Marketing for Startups: How to Get Traffic Out the Gate

Marketing Insider Group

Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing.


Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Content Marketing Institute

A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get. Continue reading → Company News


Generating Content Ideas for Free: 7 Places to Look


Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience?


How to Add YouTube Feeds to Your WordPress Site


Want to add your YouTube videos to your WordPress site? Adding a YouTube feed to your website can build engagement on your website and grow your YouTube audience. If someone’s reading your blog content, chances are they might be interested in your YouTube channel as well.


B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

The Email Marketers Guide to Using List-Unsubscribe


List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and to make it easy for users to unsubscribe from unwanted emails.


How to Create Content Style Guides for Multichannel Marketing


Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.


What Inbound Marketing Looks Like Today And How To Deploy It In 2022

Square 2 Marketing

With the INBOUND 22 conference kicking off the first week of September in Boston, it makes sense to investigate the current state of inbound marketing and how it’s being deployed in 2022.


Top 5 Session Picks per Day for INBOUND22 (In Person and Virtual)

SmartBug Media

INBOUND22 is coming in fast! The agenda has been released , and it’s time to pick out the sessions you’ll be attending. The speaker lineup is top notch, and if you’re like me, you are counting down the days before you can consume all this content.


New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic


Are you trying to increase your traffic and search rankings, but aren’t sure what to do? An SEO audit is the perfect place to start. Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t.


Content Marketing Packages - Blog Pricing Guide 2022


You’re probably here because you’ve heard about the benefits that blogging can have for your business: Drives traffic to your website. Gives you better visibility online. Helps convert interested leads into customers. Helps you establish your business as an authority in your industry.


U.S. Inflation Rate at ‘Zero’ – Is That True?


Many pointed to the fact that the Bureau of Labor Statistics Consumer Price Index for All Urban Customers (CPI-U) was unchanged for July and claimed that the U.S. economy had 0% inflation in the month of July. Zero percent inflation? Does that seem right?


How To Ensure Optimal Visual Experiences Across Devices

Content Marketing Institute

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device. Continue reading → Visual Content and Design


Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Top 6 Free Content Writing Courses


If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. The good news? There are free online courses specifically for content writing you can start today.


Grammarly Plagiarism Checker & Premium Features for Content Agencies


Seriously. Who doesn’t use Grammarly? Content writing agencies, freelance writers, academics, and more use Grammarly as a tool to cut down on time it takes to edit content. They also use it to help polish their writing so that it’s ready for publication, whether that’s online or elsewhere.


Forrester’s Total Economic Impact™ Study: Brandfolder Customers See 273% ROI


Getting started with a new software solution can be daunting – just the time it takes to conduct an RFP is a job in itself. But it’s a necessary evil


What Google’s Content Update Means For Marketers


As marketers, we all rely on Google. It’s as simple as that. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. So when the tech giant makes a change — we pay attention. And the company’s latest announcement?


The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

5 Lessons From the Content Marketing Awards Project of the Year Finalists

Content Marketing Institute

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading → Company News


The Anatomy of a Solid Inbound Marketing Campaign

SmartBug Media

Inbound marketing campaigns. You’ve heard the phrase; you know you should use them. But what are they? What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful?


HG Insights Takes Gold At The International Business Awards

HG Data

HG Insights’ Technology Intelligence Awarded Gold For ‘Best Business Intelligence Solution’ HG’s Technology Intelligence solution earned the highest award—the Gold Award—for their “much-needed product type in the B2B space,” as lauded by judges at the International Business Awards.