Sat.May 21, 2022 - Fri.May 27, 2022

How To Pick The Best Growth Marketing Agency

marketinginsidergroup

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business

How to Use Remote Work Technologies to Improve Productivity

Webbiquity

Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels.

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How These Small Businesses Are Winning at Email Marketing

Buffer Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world.

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

The Point

It’s a truism in B2B marketing that every buyer journey is unique and different, but, even then, and especially in the B2B tech space, almost every buyer progresses through 3 basic stages: 1. awareness – becomes aware of the category, solution, or the problem it solves 2.

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How to Prepare a Crypto Marketing Strategy for 2022 [Template]

SendX

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution. Crypto Marketing

The Most Effective Guide to Keyword Research

Marketing Insider Group

It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy.

What are the pillars of a successful post-product-launch strategy?

Tomorrow People

Launching a new product is just the beginning. Here are the next steps. So, you’re close to launching a new product. For months or years, you and your team have worked on the next big thing , and you’ve made many challenging strategic decisions along the way.

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

20 Ready-to-use Real Estate Email Templates For Every Situation

SendX

Running a real estate business can be challenging. There are listings to manage, clients to meet, and paperwork to complete. email templates

The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

ATAK Interactive

There’s a reason why talk about marketing and sales team alignment is all the rage right now.

Fix Outdated Content To Boost Your SEO Results

Content Marketing Institute

Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading → Company News

70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

6 Trends in Email Marketing to Watch

Litmus

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business.

How to Add a Custom Search Bar to WordPress (Step by Step)

Optinmonster

Do you want to add a search bar to your WordPress website? A search bar makes it easy for visitors to discover the right content they’re looking for on your website.

How To Breathe New Life Into Unpublished Content

Content Marketing Institute

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good. Continue reading → Company News

Report: Marketers Still Lack Defined Customer Experience Strategies

KoMarketing Associates

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

Guest post by Erik Emanuelli. Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search.

Sales Cadence Best Practices: Why You Should Always Dial First

Only B2B

Individuals are linked to their phones 24/7, phone calls are now even more successful at catching a prospect’s attention than they used to be. Too many salesmen are hesitant to pick up the phone, says Jeb Blount, CEO of Sales Gravy. He explains why using email as your initial (or only!)

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Content Marketing Institute

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading → Company News

Do Instagram Carousels Get More Engagement? (Yes, but it’s Complex)

Buffer Marketing

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Here is All You Need to Know About Inserts for Running Shoes

Altitude Branding

The requirement of the inserts for running shoes becomes important when there is pain felt in the joints or knees. These kinds of inserts help in to release the foot pressure. For many people running shoes are required regularly. It can be for athletes or jogging.

Customer-Centric Marketing is Critical: Email is the First Step

Litmus

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!),

The Deadline Struggle Is Real. Try These 5 Tips to Manage It

Content Marketing Institute

Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. Bonus: You’ll probably see more – and better – work come in on time.) Continue reading → Company News

Our Annual Charitable Contribution and How We Decide Which Charities to Support

Buffer Marketing

Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

John Campos Joins Lake One 

Lake One

Lake One is excited to announce the addition of John Campos as a Paid Media Strategist. John comes to Lake One after two and half years of managing campaigns for healthcare, higher education, and fundraising clients. Born and raised in Brazil, John came to the U.S.

How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer.

Sugar Calendar Review: Is It the Right Event Plugin for You?

Optinmonster

Are you looking for the best event calendar plugin for your website? The Sugar Calendar plugin allows you to schedule events, handle bookings, and manage event activities all from your website dashboard.