Sat.Nov 26, 2022 - Fri.Dec 02, 2022

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

Loyalty 226
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The 2022 Gift Guide for Marketers

ANNUITAS

Do you have a marketing professional on your list this year? If not, you should add one because we need the extra love!

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Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space.

Report 202
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

More Trending

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Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.

View 62
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5 Alternative/New Content Mediums to Boost Your SEO

seo.co

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between.

Medium 72
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An AI writing tool wrote this post. Really.

Velocity Partners

I didn't think an AI writing tool could crank out a credible blog post. I was wrong

Writing 87
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Why Emotional Marketing Beats Promotion By 2X

Marketing Insider Group

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ” This Maya Angelou quote applies to marketing as well.

Promotion 260
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

Plan 191
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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Audience 139
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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.

Websites 240
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need).

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not.

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How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Behind the Buzzwords: Growth Marketing

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

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Marketers Are Behind: Here’s How to Win Back that Competitive Edge

Contently

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer.

Content 88
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4 Solutions to Overcome Content Fragmentation

DivvyHQ

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams.

Medium 82
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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Keyword 143
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Moosend Review: Is This the Best Email Marketing Tool for Beginners?

Single Grain

In this comprehensive Moosend review, I’ll be looking at a platform that’s often thought of as one of the best email marketing software for anyone using email to grow their businesses.

Review 83
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Upcoming Release: Improving the Research Experience and More

MarketMuse

On November 30, 2022 Katy Nardozzi, MarketMuse Head of Product, and Roy Jenks, MarketMuse Director of Customer Success, provided a sneak peak of upcoming changes to the platform: Content planning: Create a content… Product

Release 82
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Semantic HTML: What It Is and How to Use It Correctly

SEMrush

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it. On-page SEO

SEO 113
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The Ultimate Guide to Understanding Geofencing Marketing

US Data Corporation

Use precision in your advertising by adding Geofencing Marketing.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading → Company News

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3 Email Stress Tests to Monitor in December

TowerData

So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious

Test 78
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How to Develop and Launch a Successful Video Marketing Strategy

Outgrow

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. .

Outgrow 109