Sat.Dec 26, 2015 - Fri.Jan 01, 2016

Why You Can’t Do B2B Marketing Forecasting Without Attribution

bizible

Everyone would love to be able to see into the future. This is especially true for management of fast-growing businesses. Well, as far as I know, nobody has that power, but there is something that can get pretty close, and that is marketing attribution.

KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST.

Review 170

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

The Power of Backlinks for Content Marketing SEO

Marketing Insider Group

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. Years ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine. Now, it’s quality, and not quantity, that Google looks for when determining webpage popularity. Despite increasingly strict standards from Google, there […]. The post The Power of Backlinks for Content Marketing SEO appeared first on Marketing Insider Group.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why Every Marketing Strategy Needs To Include Attribution

bizible

Why is it difficult so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry.

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Five often-overlooked reasons senior executives should use social media

Biznology

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar?

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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Top Digital Marketing Statistics for Hospitals to Watch in 2016

Fathom

2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help.

Top 10 Modern Marketing Posts in 2015 Published Before This Year

Modern Marketing

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Do you use your website search to help your SEO?

Biznology

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO.

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SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. Content Marketing

Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]

bizible

How do companies of various sizes approach B2B attribution modeling ? We can read the industry opinions, scrutinize the forum queries, and listen to thought-leaders posit about marketing trends. But the best information comes straight from the data. Single-Touch Attribution Models in B2B Marketing.

Marketing Resolutions for 2016 and Other New Year's News

Modern Marketing

Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely.

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How to Use Storytelling for More Effective Content Marketing

Webbiquity

Guest post by Natalie Smith. Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

The 9 Best Data Visualization Examples from 2015

RockContent

In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science.

4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. But never mind what the facts say, you're still having a hard time getting buy-in. Here are 4 strategies you can use to get your content marketing budget approved in 2016.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […]. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Content Marketing

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Lattizen Year in Review – Top Content

Lattice

With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.

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Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing. Every year, more and more companies are finding and vetting potential service firms online.

Fathom SEO Pulse #51: Local Markup, Google APIs & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Search Will Integrate AMP Pages in Feb. 2016, May Get Ranking Boost”.

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How to Build Your Brand With Instagram: 4 Tried-and-True Tips

Hubspot

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!