Sat.Dec 26, 2015 - Fri.Jan 01, 2016

The 9 Best Data Visualization Examples from 2015


In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science.

How to Use Storytelling for More Effective Content Marketing


Guest post by Natalie Smith. Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. But never mind what the facts say, you're still having a hard time getting buy-in. Here are 4 strategies you can use to get your content marketing budget approved in 2016.

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Why You Can’t Do B2B Marketing Forecasting Without Attribution


Everyone would love to be able to see into the future. This is especially true for management of fast-growing businesses. Well, as far as I know, nobody has that power, but there is something that can get pretty close, and that is marketing attribution.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Utilizing Marketing Automation for Social Media Campaigns


Social media is a powerful tool that has the potential to considerably fuel lead generation for marketers. With over 1 billion Facebook users and 651 million Twitter accounts, social media connects businesses with a vast sea of clientele.

More Trending

The Power of Backlinks for Content Marketing SEO

Marketing Insider Group

Search engine optimization for content marketing is always evolving thanks to Google’s ever-changing standards. Years ago, website creators could litter their pages with specific keywords in order to rank higher on the search engine. Now, it’s quality, and not quantity, that Google looks for when determining webpage popularity. Despite increasingly strict standards from Google, there […]. The post The Power of Backlinks for Content Marketing SEO appeared first on Marketing Insider Group.

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Audienti merges SEO, Advertising, and Influencer Engagement services


I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

Top 10 Modern Marketing Posts of 2015

Modern Marketing

One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the top posts of the year.

Why Every Marketing Strategy Needs To Include Attribution


Why is it difficult so difficult to grow a business quickly? Surely bringing a new product or feature to market and generating demand has been done before in your industry.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

SEO Best Practices For Your Blog

Marketing Insider Group

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. Content Marketing

Five often-overlooked reasons senior executives should use social media


“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar?

The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience

Modern Marketing

Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience?

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Top Digital Marketing Statistics for Hospitals to Watch in 2016


2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why Marketers Should Care That 50% Of Millennials Read Buzzfeed

Marketing Insider Group

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. According to the US Census, millennials are the largest generation in the history of the […]. The post Why Marketers Should Care That 50% Of Millennials Read Buzzfeed appeared first on Marketing Insider Group. Content Marketing

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Do you use your website search to help your SEO?


I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO.

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Top 10 Modern Marketing Posts in 2015 Published Before This Year

Modern Marketing

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year.

Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]


How do companies of various sizes approach B2B attribution modeling ? We can read the industry opinions, scrutinize the forum queries, and listen to thought-leaders posit about marketing trends. But the best information comes straight from the data. Single-Touch Attribution Models in B2B Marketing.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help


Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. However, in today’s competitive marketplace, effective marketing has become more challenging than ever. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate […]. Marketing Automation marketing automation

6 Effective tools for SMB that integrate with your existing SaaS


These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely.

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Marketing Resolutions for 2016 and Other New Year's News

Modern Marketing

Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition.

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke


In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Top 10 LinkedIn Pulse Article of 2015

Marketing Insider Group

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […]. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Content Marketing

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information.

A Lattizen Year in Review – Top Content


With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.