Sat.Sep 16, 2017 - Fri.Sep 22, 2017

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

Target 243

How-to Help Sales Understand Your Product Through Video


If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own.

Six Steps to a Successful Lead-Management Strategy


Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management

How Customer Loyalty Is Really Earned

Marketing Insider Group

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.

Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York.

Meet the Vidyard Team, Video Style: Sofia Loureiro


Meet the Team is our chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Sofia Loureiro, User Experience Designer at Vidyard.

Video 205

Five Surprising Findings from the 2017 Marketing Strategy Report


CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

Report 185

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

B2C 207

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group. Content Marketing

Viral 183

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

Build 170

The 6 Things You Won’t Want to Miss at INBOUND 2017


Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.

Branding as a Framework for Customer Experience Management

Modern Marketing

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience.

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content Marketing

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Connected consumption is the new customer experience (CX)


Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments


Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

Make an Impact: Intelligent Social Media Marketing

Marketing Insider Group

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How purposeful branding is driving millennials and social entrepreneurship


The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

Brand 144

How does the CMO role look different in the US when compared to the UK?


What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Take a look at our research to reveal the answers. Marketing Life Marketing Strategy cmo Marketing in the UK UK CMO

CMO 141

What Marketers Can Learn from a CIO About Customer Experience

Type A Communications

September 21, 2017 by Carla Johnson IT has certainly crept into marketing’s world, but there’s opportunity beyond just ‘martech.’ While marketers use technology to improve efficiency and effectively capture data. read more.

How to Create a Brand Advocate Army

Marketing Insider Group

What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. Content Marketing

Brand 174

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

What Does a CMO Need to Know About Lead Generation?

Navigate the Channel

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent


Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus.

Intent 141

Is Your B2B Organization Ready for Customer Experience?

Type A Communications

September 19, 2017 by Carlos Hidalgo A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining. read more.

Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

Marketing Insider Group

We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]. The post Enough of the Guru Worship: Why We Should Demote Our Favorite Experts appeared first on Marketing Insider Group. Content Marketing

Aging 161

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.