Sat.Jul 11, 2009 - Fri.Jul 17, 2009

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry?

Trending Sources

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book.

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Great New Resource for B2B Marketers – B2B Marketing Zone

The Point

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepeneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B [.].

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step.

Truth #7—Attributes of a Well-Qualified Lead

ViewPoint

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

A quick word about ideas

BaseOne

I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter.

More on Web Traffic Rankings for Demand Generation Vendors

Customer Experience Matrix

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. In itself, this doesn’t bother me, since it provides data on actual use of the systems. But different products work differently*, so figures for some vendors include landing page traffic while figures for other vendors do not.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Stop doing charts in Excel. At least don't use the default options that give you 3D bar charts with dull colors and gray background. The fix? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts

Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Stretch Scarce Resources by Evolving a B2B Co-Marketing/MDF Strategy

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features.

don't forget your company history

The Effective Marketer

the recent advent of the lost nasa tapes (they lost the original tapes from the apollo 11 mission, the first moon landing, then found out that they had all been erased) got me thinking. at my company we do our best to keep “old” stuff

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SEO Optimization - 3 Steps to Success

LeadSloth

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that. My goal is to expose the basic principles of SEO, not to provide a comprehensive cookbook.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

The Power of Word of Mouth Marketing

Modern B2B Marketing

This sums up the power of word of mouth marketing better than I ever could. Cartoon courtesy of xkcd.

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so.

Wit and Underlying Wisdom: 10 Iconic Quotes ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How do you define leadership

Wondering Out Loud

I opened iTunes the other day and came across two of my favorite audio clips: the Crispin Day’s speech from Henry the V by Kenneth Branagh and Kurt Russell, as Herb Brooks in Miracle , giving his pregame talk to the team before the 1980 Olympic game against the Soviet Union. Individually each is a great example of oratory skill, but together they illustrate the difficulty of defining leadership and what makes a great leader.

B2B Sales & Marketing Alignment: Thought Leadership With Robert Bell

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Robert Bell, Vice President of Alan/Anthony, Inc., a partnership of business development and marketing experts, and co-author of the book B2B Without The BS ( along with Louis Zacharilla). He's an expert on B2B marketing in general as well as marketing and sales alignment, both topics that is always near and dear to me. How have you seen sales and marketing change since you first entered in the industry?

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?

A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

Other Popular Posts: Stretch Scarce Resources Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

New Partner Profitability Tool launched by Microsoft at Worldwide Partner Conference

The ROI Guy

A featured resource for Microsoft channel partners, the toolkit developed by Alinean helps partners determine the business case for launching new Microsoft based practices. Microsoft channel partners can use the new Partner Profitability tool to assess the potential revenue, investment, costs and margin of driving new practices with Microsoft based technology.

The BMZ Content Portal for B2B Marketers Gains Traction

WebMarketCentral

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee.

Microsoft launches first server virtualization financial planning toolkit at Worldwide Partner Conference, developed by Alinean.

The ROI Guy

The program integrates the Microsoft Assessment and Planning Toolkit with Alinean ROI analysis for the first asset and configuration based ROI analysis of server virtualization. Microsoft's Assessment and Planning Toolkit (MAP) can be used by organizations to monitor and assess servers for virtualization.

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