Sat.Jul 11, 2009 - Fri.Jul 17, 2009

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry?

Trending Sources

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book.

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change.

Social media in numbers too big to ignore

grow - Practical Marketing Solutions

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them. billion.

Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change.

Looking into the future of B2B online marketing

grow - Practical Marketing Solutions

This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com.

Great New Resource for B2B Marketers – B2B Marketing Zone

The Point

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepeneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B [.].

More on Web Traffic Rankings for Demand Generation Vendors

Customer Experience Matrix

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. In itself, this doesn’t bother me, since it provides data on actual use of the systems. But different products work differently*, so figures for some vendors include landing page traffic while figures for other vendors do not.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

SEO Optimization - 3 Steps to Success

LeadSloth

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that. My goal is to expose the basic principles of SEO, not to provide a comprehensive cookbook.

Two approaches to attain large, engaged Twitter groups

grow - Practical Marketing Solutions

This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. He just released information from his fourth month of experience.

A quick word about ideas

BaseOne

I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Stop doing charts in Excel. At least don't use the default options that give you 3D bar charts with dull colors and gray background. The fix? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts

Business Twitter initiative in trouble? Here's how to get it back on track!

grow - Practical Marketing Solutions

More thoughts from online marketing pioneer Dr. Ben Hanna from his just-published report on his first 120 days of social media experiences at www.business.com. Research shows 60 percent of those who try Twitter quit in the first week.

Truth #7—Attributes of a Well-Qualified Lead

ViewPoint

Stretch Scarce Resources by Evolving a B2B Co-Marketing/MDF Strategy

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

don't forget your company history

The Effective Marketer

the recent advent of the lost nasa tapes (they lost the original tapes from the apollo 11 mission, the first moon landing, then found out that they had all been erased) got me thinking. at my company we do our best to keep “old” stuff

RSS 2

Social media time shock strategies

grow - Practical Marketing Solutions

This is Part 4 of my interview with Dr. Ben Hanna , former eBay exec, online marketing pioneer and VP of Business.com.

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

The Power of Word of Mouth Marketing

Modern B2B Marketing

This sums up the power of word of mouth marketing better than I ever could. Cartoon courtesy of xkcd.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so.

Developing a social media strategy when the rules aren't clear

grow - Practical Marketing Solutions

Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You've decided to lay bare the evolution of your social media campaign -- warts and all.

Wit and Underlying Wisdom: 10 Iconic Quotes ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed.

How do you define leadership

Wondering Out Loud

I opened iTunes the other day and came across two of my favorite audio clips: the Crispin Day’s speech from Henry the V by Kenneth Branagh and Kurt Russell, as Herb Brooks in Miracle , giving his pregame talk to the team before the 1980 Olympic game against the Soviet Union. Individually each is a great example of oratory skill, but together they illustrate the difficulty of defining leadership and what makes a great leader.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results