Sat.Jul 11, 2009 - Fri.Jul 17, 2009

Trending Sources

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right?

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.    Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.    They had a budget of $2.5 million dollars for marketing spend for the campaign.

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally.

RFP 6

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59

Buzz 16

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry?

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Time 11:30.

Savvy Week in Review - July 17

Savvy B2B Marketing

The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise arms customers with too much information. Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. Most companies believe that their competitive advantage is in some process, some product, some service. That's hardly ever the case.

Field 16

Why You Don't Date Inbound Marketers [Cartoon]

Smashmouth Marketing

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound

A quick word about ideas

Beyond

I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter.

Savvy Week in Review - July 17

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy!

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book.

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

URL 2

Successful business blogging in just one step

grow - Practical Marketing Solutions

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One , and blogs for his company site, Beyond.

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change.

Social media in numbers too big to ignore

grow - Practical Marketing Solutions

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them. billion.

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Webinar for job seekers

Bungalo

Most of us know someone who is looking for a job — sometimes because we’re ready for a change, sometimes because change has been forced on us. My good friend, Jill Konrath , is hosting a free webinar for job seekers. If you know someone who is looking for a job — perhaps a client, or former-employee — tell them about it. Jill knows her stuff! Complimentary Webinar for Job Seekers: Creating Opportunities Using Get Back to Work Faster Strategies.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step.

Looking into the future of B2B online marketing

grow - Practical Marketing Solutions

This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com.

11 Golden Rules for Lead Generation that Works

Savvy B2B Marketing

Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. Establish a common understanding.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area.

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change.

Two approaches to attain large, engaged Twitter groups

grow - Practical Marketing Solutions

This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. He just released information from his fourth month of experience.