Sat.Jun 22, 2019 - Fri.Jun 28, 2019

The Wealth Behind B2B Intent Data

PureB2B

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. It’s now possible to find potential customers out of the 4.3 billion internet users worldwide.

Is It Time For A CRM Upgrade? Take This 10-Question Quiz And Find Out In Minutes

Square 2 Marketing

CRM And Sales Technology Have Changed In The Last Few Years; Is Your CRM Outdated? You go to the doctor for your annual checkup. You take your car in for regular service. You have your insurance policies reviewed regularly, and you talk to your financial planner annually, too.

CRM 92

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How to Use Pricing Strategy as a Competitive Advantage

Fusion Marketing Partners

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view […]. B2B Pricing Pricing Strategy B2B pricing pricing strategy

Price 103

Burger King Teaches You How to Do Cause Marketing Wrong

Content Marketing Institute

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way.

Brand 87

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

Brand 274

More Trending

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

B2B 249

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

Three Golden Rules for Optimizing Customer Experience

Webbiquity

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

Rules 237

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Subject Lines That Will Make Your Open Rates Sing

Act-On

5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

CMO 279

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.

Intent 237

Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic.

ROI 170

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Owned Media: How to Create the Best Content

B2B PR Sense

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

Best 304

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing. The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive.

Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.

Spam 170

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Four Benefits of Social Media Marketing

Webbiquity

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better.

Sales 130

The Move from Closed Innovation to Truly Open Innovation in Three Phases

Biznology

Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone.

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!