Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Decision 2020: Email from the Presidential Contenders

eDataSource

The next Presidential election is still about fifteen months away, and many of us feel like it’s been going on since the last one ended. The overall impression is like seeing Christmas goods on display in stores before Labor Day. .

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Should Brands Still Gate Content? (We Asked the Experts)

Spiralytics

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing

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The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM

Engagio

I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to mention, there’s high entertainment value).

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

Trust 267

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.

More Trending

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

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Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards?

Why You Still Need Infographics for Your Content Marketing

Webbiquity

Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

KoMarketing Associates

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Must-Know Strategies for Converting More Prospects into Customers

Act-On

These tips will help you attract, engage, and nurture hot leads into loyal customers. Customer Journey Demand and Lead Generation Marketing Automation Marketing Strategy

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.

6 Ways that Subject Line Writing Has Changed

Modern Marketing

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

Act-On

What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in.

The Future of Martech: Looking at AI

Modern Marketing

Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.

Report: Many B2B Marketers are Interested in AI, But Still Lag in Terms of Adoption

KoMarketing Associates

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer.

Content Marketing in a Mobile World

Modern Marketing

As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.

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Survey: Most Marketers Have Only Been “Somewhat Successful” Using a Data Dashboard Strategy

KoMarketing Associates

More marketers are turning to data dashboards – a tool used to visualize Key Performance Indicators (KPIs) – to better understand the impact of their marketing efforts. However, new research suggests that not all of them are seeing success.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Critical Mistakes with Employee Engagement and How to Fix Them

ScribbleLive

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience.

Portal 139

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

Marketing Insider Group

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content.

Help 206

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

Contently

Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace— to inform the $20 bets I’d make on a sketchy offshore betting site.

Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.