Sat.Jun 08, 2019 - Fri.Jun 14, 2019

Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)

Zoominfo

If you’ve spent any amount of time on social media during the month of June, you’ve likely seen some big name brands announcing their support for the LGBTQ+ community in honor of Pride Month.

Best banner ads: examples of remarkable display advertising

Bannerflow

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting. Here are examples of the best display advertising campaigns around: Hallon.

Examining the Impact of GDPR One Year In

Act-On

It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

More Trending

Your Customers Are Calling You. Are You Picking Up?

The Forward Observer

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages.

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Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

Marketing Insider Group

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose.

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Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Webbiquity

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

Report: More Traffic Now Coming from Mobile, Suggesting a New Direction for B2B Marketers

KoMarketing Associates

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

How Automated Email Templates Help You Scale Up Your Personalization

Modern Marketing

When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Funny Sales Video: Real People, Real Sales Intelligence

DiscoverOrg

We could spend all day telling you what DiscoverOrg actually does and how people use it. But we thought it would be more interesting to SHOW you with real people.

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How to Scale Your Account Based Marketing Efforts Faster

Marketing Insider Group

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. Specifically, each team would like to see better leadership from one another.

7 Components of Effective Marketing Campaigns

Reachforce

How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Modern Marketing

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of companies send just a single email per month.

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Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team.

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Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketing Associates

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. However, they face many hurdles along the way that hinder their ability to create a comprehensive view of their target audience, one of them being data.

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.