Sat.Nov 16, 2019 - Fri.Nov 22, 2019

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How the ‘Cookie Apocalypse’ Is Good for Marketers

Liveintent

You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real. In May, Google said that Chrome would soon limit the effectiveness and make it much easier to block a vast amount of cookies, joining Safari and Firefox.

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Prologue. How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. So, more isn’t always better & less isn’t always bad.

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SEO & CRO: Do Conversions & Rankings Go Hand in Hand?

The Lead Agency

The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives. In most cases, the objectives are the same (more conversions and more revenue). However, the two can differ on their way of achieving this.

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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. The internet has made buyers much more self-reliant when making purchasing decisions, so it is essential that your business produces top quality content that is relevant to their business pains and helps establish you as a credible source of information, as well as a purveyor of solutions that meet their ne

Lead Gen 177
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential.

More Trending

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Why You Need to Start with Why as You Develop Your Marketing Plan

Vision Edge Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” The second reason, captured in Gartner’s CMO Spend study, is that “CMOs struggle to align marketing metrics with business priorities.R

Planning 113
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How the 80/20 Rule Applies to B2B Revenue

Fusion Marketing Partners

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have […].

Rules 73
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It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively.

Tools 236
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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why We Need To Learn How To Market The Businesses To Our Employees

Marketing Insider Group

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday.

Business 214
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Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps.

Privacy 156
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How Knowing Your Employees Better Can Help You Attract More Customers

Webbiquity

Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. There’s a simple reason for that: your employees are your company’s first point of contact with your customers.

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4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect

Zoominfo

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 187
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation.

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Building a Successful Partnership with Your B2B Digital Marketing Agency

KoMarketing Associates

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing! The thing is, we view our programs as real partnerships.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile.

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New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Zoominfo

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. But, after gaining international attention, the initiative ignited a long-overdue examination of sexual misconduct and gender discrimination across all industries and walks of life.

Studies 167
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Finance Needs Accountability: Get Everyone on the Same Page

Hive9

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. Only 38% of consumers want to interact with a human when engaging with a brand. Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis.

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Trending: Respect and Protect Your Customers’ Data

Ontraport

With over four billion personal records compromised in the first six months of 2019, respecting and protecting customer data is on the minds of many business owners and for good reason. After Facebook’s breach of 87 million users’ data in 2018, Amazon’s Echo silently recording families personal conversations and sending them to random contacts, and more, already-skeptical customers are becoming even less willing to shell out their personal information to just anyone — a trend that’s negatively i

Trends 105
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The Ultimate Guide to Dark Mode for Email Marketers

Litmus

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. So when you’re considering investments AI and its related technologies you have to start with your business.

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Partnerships | Powerful Collaboration Techniques for Your Agency

Adobe Experience Cloud Blog

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Collaborating with other firms can make your agency stand out as a business that’s easy to work with.

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Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined

The Daily Egg

Automation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) tasks. As we approach the holiday season, automating customer outreach becomes that much more important to ensuring that no one falls through the cracks and that you’re hitting your customers with […].

Practices 105
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Digging Into the Marketing Measurement Myth [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading → The post Digging Into the Marketing Measurement Myth [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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CBD Marketing 101: What You Should Consider When Building Your Brand

Brandpoint

Many would agree we are living in an interesting time of unprecedented change. And one industry that has featured massive change and explosive growth is CBD. With the industry size projected to be around one billion dollars in 2020, CBD, which is cannabidiol derived from hemp containing no more than 0.3% THC, is legal in most states. In 2018, The U.S.

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Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush

Search Engine Journal

This new research will help you develop a stronger content marketing strategy in 2020. The post Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush appeared first on Search Engine Journal.

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Why We Love BrightTalk Webinars

Envy

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same.