Sat.Nov 16, 2019 - Fri.Nov 22, 2019

How the ‘Cookie Apocalypse’ Is Good for Marketers

Liveintent

You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real.

How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Prologue. How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies.

SEO & CRO: Do Conversions & Rankings Go Hand in Hand?

The Lead Agency

The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives.

Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Optimize Your Marketing Strategy With A/B Testing

Act-On

This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

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More Trending

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.

How to Create a Customer-Centric Digital Marketing Strategy

Spiralytics

In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities.

Why You Need to Start with Why as You Develop Your Marketing Plan

Measure Up Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders.

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How the 80/20 Rule Applies to B2B Revenue

Fusion Marketing Partners

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have […]. B2B Revenue

Rules 88

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

Building a Successful Partnership with Your B2B Digital Marketing Agency

KoMarketing Associates

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!

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SEO No! Common SEO Mistakes and How to Clean Them Up

Act-On

Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Knowing Your Employees Better Can Help You Attract More Customers

Webbiquity

Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows.

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.

Detail and Clarity Can Empower Your Business

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Majority of marketers still find data-driven marketing difficult.

Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is.

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Why We Need To Learn How To Market The Businesses To Our Employees

Marketing Insider Group

I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked.

Defining the Customer Intelligence Platform, and Why You Should Care

Modern Marketing

Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many.

6 Business Growth Trends That Will Dominate 2020

Biznology

As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Use Images to Increase Search Visibility and Get More Clicks

Content Marketing Institute

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate.

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Animated PNGs in Email: An Alternative to GIFs?

Litmus

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.

Maximizing Your Email Audience Potential: Optimizing Your Email Sign-Up Forms

Modern Marketing

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email sign-up forms and processes that are as friction free as possible.

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Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Political Email – Impeachment Update Edition

eDataSource

Our political update a few weeks ago described how President Trump and Speaker Pelosi, principal combatants in the impeachment email drama, were leveraging the opportunity for aggressive fundraising, with messages running the short gamut from passionate to inflammatory.

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22 Best Responsive eCommerce Themes and Templates (Free and Paid)

Optinmonster

Are you looking for the best responsive eCommerce themes and templates? Creating a beautiful-looking online store that wows online shoppers is important. But, just as important as having a beautiful eCommerce site is having a responsive one. Why do you need a responsive theme?

Modern Marketing Blog Influencer Series: Building Your Dream Martech Stack - Start with a Solid.

Modern Marketing

Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series.