Sat.Nov 16, 2019 - Fri.Nov 22, 2019

How the ‘Cookie Apocalypse’ Is Good for Marketers

Liveintent

You’ve probably heard that the end is finally nigh for marketers who rely on cookies. While the chatterati have blathered for years about the cookie apocalypse , this time, it seems, it’s for real.

How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Prologue. How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies.

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SEO & CRO: Do Conversions & Rankings Go Hand in Hand?

The Lead Agency

The short answer to this is, yes. However, all too often, we think of conversion rate optimisation (CRO) and search engine optimisation (SEO) as distinctly different elements of our marketing, often with different teams working on them to reach their objectives.

Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Optimize Your Marketing Strategy With A/B Testing

Act-On

This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

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More Trending

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.

How to Create a Customer-Centric Digital Marketing Strategy

Spiralytics

In recent years, the way you treat your customers has become more than just another aspect of the business. For many companies, the customer is now seen as the very heart of their business plans and activities.

Why You Need to Start with Why as You Develop Your Marketing Plan

Measure Up Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders.

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How the 80/20 Rule Applies to B2B Revenue

Fusion Marketing Partners

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have […]. B2B Revenue

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

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SEO No! Common SEO Mistakes and How to Clean Them Up

Act-On

Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

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Building a Successful Partnership with Your B2B Digital Marketing Agency

KoMarketing Associates

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why We Need To Learn How To Market The Businesses To Our Employees

Marketing Insider Group

I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked.

How Knowing Your Employees Better Can Help You Attract More Customers

Webbiquity

Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows.

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6 Business Growth Trends That Will Dominate 2020

Biznology

As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing.

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Finance Needs Accountability: Get Everyone on the Same Page

Hive9

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why. financial integration marketing data B2B Marketing Performance marketing strategy

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.

Detail and Clarity Can Empower Your Business

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Majority of marketers still find data-driven marketing difficult.

Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Guest post by Matt LaClear. Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours? Image credit: quicksandala on Morguefile. Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Two themes for martech stack leaders: collaboration and integration

chiefmartech

The following is a guest post by Tony Byrne , founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. The above graphic is Real Story Group’s Omnichannel Stack Reference Model.

Defining the Customer Intelligence Platform, and Why You Should Care

Modern Marketing

Originally published at: [link]. Have you ever been talking with a service person and had to repeat yourself? Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many.

What is Key to Successfully Working Remotely?

Biznology

A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely.

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The Ultimate Guide to Dark Mode for Email Marketers

Litmus

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.