Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

Top of Funnel 203

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 203

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think.

Personalization 175

Personalization Content Marketing Brand Identity Branding 175

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to t

PR 165

PR Peer-to-peer Press Public Relations 165

Marketing Insider Group

NOVEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.

Marketing Mix 161

Marketing Mix Marketing Report Blogspot Blogger 161

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Webinar Metrics

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

Top of Funnel 203

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 203

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes. Here’s what else grabs the attention of male brains….

Content Marketing 153

Content Marketing Digg Paid Search Agency Content 153

Marketing Insider Group

NOVEMBER 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

Web 2.0 156

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 156

NuSpark Consulting

NOVEMBER 7, 2010

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Marketing automation is a tool that guides prospects through their purchase cycle via quality, compelling content until they become sales-ready leads.

Marketing Automation Services 151

Marketing Automation Services Marketing Automation Automation Lead Nurturing 151

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 146

ROI Top of Funnel Work Management Marketing Management 146

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

NOVEMBER 10, 2010

You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? First, let’s review the right and left brain functions… The left hemisphere is the center of linear thinking such as language, logic, and mathematics. The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration.

Content Marketing 152

Content Marketing Digg Content Buzz 152

The Point

NOVEMBER 9, 2010

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss.

Webcast 141

Webcast Advertising Benchmark Email Campaigns Case Studies 141

B2B Marketing Traction

NOVEMBER 12, 2010

Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate.

Service 134

Service Analysis Class Education 134

Smashmouth Marketing

NOVEMBER 12, 2010

During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media.

Conference 133

Conference Social Media Marketing Social Marketing 133

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Writing on the Web

NOVEMBER 8, 2010

Something’s wrong with the way marketers are trying to reach people over 65. I know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening.

Peer-to-peer 146

Peer-to-peer Digg Urgency Marketing Buzz 146

Chris Koch

NOVEMBER 12, 2010

Here’s why this sucks. I have to shut down the original carcass of my blog at wordpress.com because it has been dead for more than a year now and it’s starting to stink. I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. Trouble with that is, I stopped posting on that blog more than a year ago, so it makes it look like I have given up on blogging.

RSS 121

RSS Thought Leadership Opinions Communities 121

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.  It has been the prevailing underpinnings for a market-driven economy for well over 250 years.  One of the early pioneers of modern economics, Adam Smith who was a Scottish philosopher as well as political economist, put forth theories related to the relationship of price to supply and demand in the seminal work of his life, An Inquiry into the Nature and Causes of the Wealth of Natio

Peer-to-peer 116

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 116

Smashmouth Marketing

NOVEMBER 8, 2010

If you're not here at the Sales & Marketing 2.0 Conference , you can follow it on the twitter stream #sm20. The keynote speaker is Peter J. Stewart , Senior Vice President, Collaboration Technology Services of PGi , opened up with his overall theme of "Meetings". So I was inspired to share some tips focused on sales appointments. "Meetings are Everywhere," he said, "All that work we do in B2B goes into getting a meeting.".

Conference 122

Conference B2B Sales Trust Marketing Twitter 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking 109

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 109

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. (The incident was covered well by TechDirt , Wired , and many others.). Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn̵

Copyright 108

Copyright Ethics Viral Marketing Internet Marketing 108

Biznology

NOVEMBER 11, 2010

Image by Joshua Kaufman via Flickr. by Frank Reed. Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. It was rather quaint when you needed only to choose between Foursquare and Gowalla and you knew that the only thing at stake was a useless online badge proving you were more vain than the previous mayor of wherever.

SMB 106

SMB Internet Marketing Social Media Tagging 106

Convince & Convert

NOVEMBER 11, 2010

Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly&# in social media. We don’t use social media because we’re enthralled by technology, we use social media because we yearn to connect with one another.

Social Media 128

Social Media Media Social Networks Fulfillment 128

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Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Dreamforce is less than a month away- and everyone is starting to get pretty excited. If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair). And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event. To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event: There shouldn’t be lines for breakout sessio

Jigsaw 93

Jigsaw Peer-to-peer InsideView Salesforce.com 93

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 88

Social Media Enterprise Management Social Marketing B2B Marketing 88

Biznology

NOVEMBER 10, 2010

Image by Anirudh Koul via Flickr. I've spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a bit too successful. I'm starting to see companies shoot from the hip to such a great extent that they have no idea why they are even doing something. I watch smart companies jump into social media every day with no clue as to why they are doing it.

Social Media 106

Social Media Media Tagging Social Marketing 106

Convince & Convert

NOVEMBER 11, 2010

Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly&# in social media. We don’t use social media because we’re enthralled by technology, we use social media because we yearn to connect with one another.

Media 127

Media Social Media Social Networks Fulfillment 127

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ViewPoint

NOVEMBER 10, 2010

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170

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. And, I don’t necessarily think that’s a bad thing.

Case Studies 86

Case Studies Case Study Social Media Studies 86

Biznology

NOVEMBER 10, 2010

Image by stevegarfield via Flickr. Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month. If you are wondering what strategy you can adopt that will help you keep up with the incredible pace of change flowing out of Google Land, check out my latest post on Search Engine Guide, " Are you keeping up with Google?

Google 101

Google Tagging SEO Search Marketing 101